Tag: Chinese New Year
Bangkok, Thailand – ICONSIAM has launched its Chinese New Year activation under the Lucky Angpao Mega campaign, headlined by a large-scale celebration titled ICONSIAM A Prosperous Chinese New Year 2026, which will run from 12 to 17 February at River Park. The celebration is being hosted in collaboration...
Shanghai, China – Ahead of the Chinese New Year, adidas China unveiled a film paying tribute to the next generation of Chinese footballers and their passion for the game. Centered around the song “Happy New Year”, the 1-minute-25-second film features young players from Xu Genbao Football Base and Tsinghua...
The campaign introduces two limited-time chip flavours, La Zi Ji and Kam Heong Chicken, and aims to differentiate the brand amid a crowded market of traditional festive snacks.
In addition to the film, the campaign marks the return of Marrybrown’s Egg-stra Ong, a limited-edition salted egg sauce that has become a festive seasonal offering.
Singapore – gov.sg has released Burst of Luck (“顺风顺水”), a heartwarming Chinese New Year festive film created by the Ministry of Digital Development and Information (MDDI) in collaboration with creative agency DSTNCT. Set amid the comedic chaos of a reunion dinner, the film explores the importance of...
The event was themed around the Year of the Horse and Carlsberg’s festive message, Brewing Prosperity Together 《一起發》.
Bangkok, Thailand – CentralWorld is set to stage a month-long Chinese New Year celebration in Bangkok with the launch of its “The Great Chinese New Year 2026” campaign, running from 30 January to 1 March. An in-person event will also be hosted from 12 to 17 February at CentralWorld Square, showcasing...
Hong Kong – As part of its enduring tradition of marking Chinese New Year with the Hong Kong community, Hang Seng Bank has unveiled its latest citywide campaign, “The God of Wealth is Coming to Town.” Coinciding with the Year of the Horse, the campaign brings the iconic Hang Seng God of Wealth to life...
Through this lens, the film examines why the custom continues to hold meaning across generations.
Singapore – FairPrice Group has unveiled its Chinese New Year 2026 campaign, shifting the spotlight from festive spectacle to the small, familiar moments that give the season its meaning. Created by TBWA\Singapore and directed by Tariq Mansor, the Mandarin-first campaign, titled Every Celebration Made...
