Tag: Chinese New Year
Developed by Chariot Agency, the film represents what the agency describes as an evolution in TNB’s festive storytelling, moving beyond traditional celebratory narratives to address social tensions and everyday misunderstandings.
Singapore – Australian Pork has launched a Chinese New Year campaign in Singapore that reframes the idea of prosperity during the festive season, shifting the focus from extravagant meals to quality ingredients and trust. The campaign features chef and author Audra Morrice, who fronts a content series...
The adventure continues with the siblings floating over a field of oranges in an orange hot air balloon, accompanied by the phrase “心想事橙.”
Bangkok, Thailand – The Mall Group will stage its Chinese New Year activation under the theme Joy, Luck, Love, running from 12 to 22 February across its flagship shopping centres, including Siam Paragon, Emporium, EmQuartier, and Emsphere. The event is developed in partnership with the Tourism Authority...
Kuala Lumpur, Malaysia – Zurich Malaysia has unveiled a new short film that pays tribute to families navigating the festive season without their loved ones, highlighting the contrast between personal grief and the joy of celebration. Titled ‘The Two Sides of Festivity’, the film explores...
Kuala Lumpur, Malaysia – Malaysian bottled water brand Spritzer has launched a Chinese New Year celebration at Spritzer EcoPark in Taiping, running from February to early March 2026. Positioned as a festive cultural village, the month-long activation incorporates traditional Chinese New Year elements...
The short film features local entertainment figures including Louisa Chong as Mei, Goh Kee Kuang as Lim, Khatijah Tan as Salmah and Sukania Venugopal as Rani, who portray the story’s central characters.
Singapore – Coca-Cola has launched its Chinese New Year 2026 campaign across Singapore and Malaysia, uniting the two markets through music, design, and shared festive experiences under the theme “Grab a Coke & Huat Together This New Year”. At the centre of the campaign is the Coca-Cola Chinese New...
Released ahead of the Chinese New Year period, 'The Promise' is positioned against a time traditionally associated with prosperity and abundance.
This is on top of Carlsberg launching limited-edition Lunar New Year packaging across Asia to mark the Year of the Horse, rolling out special bottles, cans and packs in multiple regional markets.
