Petaling Jaya, Malaysia – Carlsberg Malaysia brought back its CarlsCrib – CNY Edition, transforming 1 Utama’s outdoor shopping mall carpark into a Chinese New Year celebration space from 30 January to 1 February 2026. The event was themed around the Year of the Horse and Carlsberg’s festive message, Brewing Prosperity Together 《一起發》.
The open-air venue featured Carlsberg’s signature green paired with traditional red festive décor. It offered food and beverage offerings, creative workshops, fashion activations and live entertainment aimed at providing a social gathering point for Chinese New Year celebrations.
“CarlsCrib – CNY Edition reflects how we bring the Carlsberg brand to life — through experiences that feel authentic, contemporary and centred around togetherness,” said Olga Pulyaeva, marketing director of Carlsberg Malaysia.
“CNY is a moment when people seek connection, optimism and shared joy. This crib brings those values forward in a way that is true to our brand, as we continue Brewing Prosperity Together and creating moments that are truly #BestWithCarlsberg,” she added.
The venue included festive photo zones, seating areas, and complimentary cans of Carlsberg beer for attendees. Interactive elements included cocktail workshops at the CarlsBar, where guests crafted Carlsberg-infused drinks, as well as themed installations designed for social media content.
One of the main attractions was the Golden Gallop obstacle course, which challenged participants to complete a timed race while collecting hop leaf markers. Top performers every two hours won prizes including a Case Valker 20” travel luggage, duffel bags, limited-edition T-shirts, and other merchandise.
The CarlsCrib also hosted a CNY Bazaar featuring streetwear and custom merchandise, including an exclusive drop by TNTCO and on-the-spot T-shirt printing by MBTM. Food stalls offered a mix of traditional snacks, festive dishes, and street food, including Carlsberg-infused menu items such as Beer-Braised Pork, Mapo Tofu Noodles, and ice cream.
Evening programming included live music performances by local buskers and artists. Highlights included a fan appearance by Dissyco (低清) on the second day during promotions for their upcoming film I’m Not Gangster, and a performance by Mandopop singer Daniel Chezi (车志立) on the final day.
