Tag: Chief Growth Officer

Australia – Advertising agency TBWA\Sydney has announced two new leadership promotions, namely Nitsa Lotus, former managing director, to step into the newly created role of chief growth officer, and Tanya Vragalis, former general manager, to assume the role of managing director. 

Lotus has recently celebrated 15 years at the agency. Prior to joining TBWA\Sydney, she previously held roles at various creative agencies such as Whybin TBWA, Saatchi & Saatchi, and Lowe Lintas.

In her new role, Lotus will be leading growth initiatives and innovation across each of the agencies within the TBWA\Sydney Group – TBWA, Eleven, Fleishman Hillard, Fabric, and Bolt – as well as continuing to lead significant client relationships.

Meanwhile, Vragalis has been with the agency for four years. Prior to joining TBWA\Sydney, she previously worked as the group head at M&C Saatchi Australia, the group business director at Leo Burnett, and the senior communications manager at George Patterson Y&R.

As the new managing director, Vragalis will be overseeing significant clients Optus and Carlton United Breweries.

Commenting on her elevation, Lotus said, “It’s been a privilege to be part of this agency’s story for the last 15 years. I’m excited about the next chapter and am looking forward to helping drive growth and innovation across the group.”

Vragalis also commented that she feels incredibly honored to take this next step and lead a team of passionate and creative collaborators at TBWA\Sydney. 

“I look forward to continuing to inspire our people and partnering with our clients to disrupt this ‘new normal’ with different, elevated creative ideas,” she added.

Paul Bradbury, the CEO of TBWA\Australia and New Zealand CEO, noted that growth and momentum provide exciting new opportunities for the people. 

“Nitsa and Tanya thoroughly deserve these promotions. I would also like to congratulate Nitsa on her tenure at TBWA, quite an achievement in an industry of so much change,” said Bradbury.

Singapore – Interpublic Group (IPG) has appointed Mish Fletcher, former executive vice president and global growth officer at creative data and CRM agency FCB/SIX, to assume the newly created role of chief growth officer for APAC.

Prior to her role at FCB/SIX, Fletcher has spent several years as the managing director and global head of marketing at digital company Accenture Interactive, where she led a global team that drove business growth and record revenues through new capabilities, thought leadership, and demand generation, as well as sales enablement activities. Fletcher has also previously worked with traditional marketing firm OgilvyOne Worldwide and communications agency MacLaurin PR in the United Kingdom.

In this newly created position, Fletcher will be IPG’s first regional executive at the holding company level in APAC. She will be based in Sydney, Australia, and will work across the region, partnering with IPG agencies to ensure that the company is delivering the best marketing solutions to help drive growth for clients. Fletcher will report directly to IPG’s Senior Vice President and Chief Growth Officer Simon Bond.

Commenting on her appointment, Fletcher said that she is thrilled to be taking on the new role, which will allow her to leverage key assets that IPG has invested in, including Acxiom, Kinesso, and Matterkind, as well as Hedy, and IPG Studios on behalf of clients in the region.

“Uniting these technologies, data and agile production capabilities creates a transformational performance machine that has the power to supercharge creativity, bringing new possibilities to marketers, seamlessly and efficiently,” said Fletcher.

Meanwhile, Bond commented that Fletcher is a true globalist with extensive experience in leveraging data and technology to deliver creative, personalized marketing communications on behalf of brands, at scale.

“She has a deep industry background helping clients drive conversion and effectiveness with their marketing,” noted Bond.

IPG’s Chief Executive Officer Philippe Krakowsky said that as the complexity of media and marketing continues to increase, they are increasingly seeing clients ask for holistic thinking and solutions.

“Mish is the right person to ensure that we can deliver on these kinds of briefs. She has all of the requisite expertise and is also a great fit with our culture, which values and rewards curiosity, creativity, and collaboration. Mish and her team can deliver these integrated, modern marketing solutions in order to help clients achieve their business goals and thrive in the digital economy,” said Krakowsky.

Singapore – Global advertising and public relations company dentsu has recently appointed Rachel Ooi as the company’s new chief growth officer for customer experience management (CXM) for Asia Pacific.

Through the new appointment, Ooi will be responsible for bolstering CXM’s regional footprint through new business and organic growth, working closely with Media and Creative leads on integrated opportunities. She will also lead the regional roll-out and implementation of the sales platform across all sales and account management functions. She will report to Zhengda Shen, CEO of CXM at dentsu APAC, and Owen McCorry, global CXM chief growth officer.

“dentsu has world-class capabilities in CXM through Merkle and huge growth potential in APAC. I am excited to join the team at such a pivotal time for the business, especially when this growth opportunity collides with a seismic shift in changing consumer and business habits seen globally in the past year,” Ooi commented regarding her appointment.

Prior to joining dentsu, Ooi has worked for professional services company Accenture as managing director for Industry X.0 lead (growth markets), and for multinational conglomerate Electric (GE) as general manager for the ASEAN enterprise sales, as well as leading GE’s Ecosystem Alliance for the APAC region.

“Rachel has an impressive track record, is results-driven and skilled in leading high-performance teams and projects across various sectors, especially Tech Innovation and Digital. Her background and experience will ensure we continue to lead in this space,” Shen said.

Meanwhile, Owen commented, “We believe focusing our business capabilities around customer experience is the greatest advantage we can give our clients. Hence, we need someone like Rachel, who has proven strategic vision growing businesses and challenging the status quo. Most importantly, she will deliver client centricity across APAC markets, bridging cultural nuances, which is fundamental to success in this dynamic, fast-paced region.”

Rachel Ooi’s appointment comes with a greater need in digitalization of businesses. For her, there are opportunities to drive business outcomes for clients amidst transformations and convergence,  which she describes as the “era of digital genesis”, centered around a “digital-first, cloud-scaled, and AI-enabled circular economy”.

“CXM is the weakest link today in many organizations that are in transition, where there is an urgent need for creativity working with digital innovation and human-centric engagements for continual customer intimacy and business success. I look forward to working with the team to make a fundamental impact and deliver value for our clients,” Ooi concluded.