Tag: Campaign
Sydney, Australia – National insurer AAMI has launched a nationwide road safety initiative that steers safe driving into a competition, giving Australians the chance to test their skills and claim the title of one of the nation’s safest drivers. Created in partnership with Leo Australia, The AAMI...
Singapore – Canon Singapore has launched “#iamkyosei”, a campaign celebrating self-expression, creativity, and the social values that define Generation Z. Rooted in Canon’s corporate philosophy of ‘Kyosei’—living and working together for the common good—the initiative reflects the outlook of a...
Bangkok, Thailand – Whoscall has teamed up with VML Thailand to launch a creative campaign that reframes digital security as a collective effort rather than an individual struggle. Branded under the concept “Innovating for Trust, Powered by People,” the campaign highlights how community vigilance...
Antwerp, Belgium – Kipling has unveiled its FW25 collection with a new global brand campaign, “Follow Your Monkey,” featuring its brand identity coming to life. More than a seasonal launch, the campaign reintroduces the brand’s iconic mascot as a symbol of spontaneity, individuality, and carefree energy....
Seoul, South Korea – LG Electronics’ AI-powered ‘Radio Optimism’ campaign has gained online digital traction with 30 million social engagements and 2.4 billion views worldwide through amassing 700,000 AI-generated songs. Messages of love dominated the songs, followed by gratitude and encouragement,...
USA – Global sportswear company Nike and shapewear brand SKIMS have unveiled a joint campaign, “Bodies at Work”, which highlights the strength and individuality of female athletes. The campaign accompanies the launch of the first NikeSKIMS apparel collection, designed to serve athletes at every level....
United States – Kate Spade New York has launched its Fall 2025 campaign, ‘Spark Something Beautiful,’ a creative statement that celebrates how connection transforms the everyday. Framed in the energy of New York City, the film and imagery follow a protagonist whose world shifts from ordinary to...
Singapore – Ogilvy Singapore has joined forces once again with the Cyber Security Agency of Singapore (CSA) to launch a nationwide push for better cyber hygiene with its sixth national cybersecurity campaign, “Stop and Check.” Launched on September 13, the campaign urges Singaporeans to take a critical...
Bangkok, Thailand – Duolingo has launched its first immersive pop-up in Thailand with the Duolingo Language Learning Pavilion at River Park, ICONSIAM. Open from September 18 to 24, the campaign brings the app’s gamified learning approach to life through interactive experiences, cultural integration,...
Hong Kong – Watsons, the flagship health and beauty brand of AS Watson Group, has introduced ‘The Watsons Family,’ a new set of characters designed to make shopping more engaging and to build stronger customer loyalty across Asia. Featuring 16 unique personalities, the campaign brings health, wellness,...
