Tag: Campaign
In a world where digital scepticism runs deeper than digital adoption, MyDigital ID set out to rebuild fragile public trust—and succeeded. When MyDigital ID launched in 2023, it entered a landscape marked by fear, confusion, and distrust. As MyDigital ID’s appointed PR and Marketing agency, Mechanikos...
Singapore — Traveloka and the Singapore Tourism Board (STB) have launched a new regional marketing campaign, ‘A World of Experiences Await’, aimed at positioning Singapore as a preferred short-haul destination for young travellers across Southeast Asia. The initiative targets Indonesia, Malaysia,...
Sydney, Australia — MILKLAB’s Coffee Shop Sets has gone national, with its latest sunrise edition taking over Brisbane’s Lina Rooftop and featuring rising talent DJ Cyril. As guests welcomed the sunrise, the rooftop crowd swapped cocktails for MILKLAB Oat Iced Lattes, underscoring growing demand...
Coffee culture has grown increasingly competitive over the years. Today, brands aren’t just selling caffeine—they’re serving “connection”. Whether it’s a morning ritual, a midday boost, or a comforting sip after a long day, coffee has always been tied to emotion. It’s how we express ourselves, share...
Indonesia – Amid a rising wave of fraud cases posing as parcel delivery services, J&T Express Indonesia has launched an educational campaign urging the public to be more vigilant against suspicious delivery-related communications. The digital literacy initiative introduces the ‘3C’ approach—Check...
USA – Apple has released a new accessibility short film showcasing how disabled students around the world use its technology to navigate and participate fully in college life, timed to the International Day of Persons with Disabilities. The campaign film, created by Apple Marcom, follows disabled students...
Bangkok, Thailand — KFC Thailand has launched its “Sanders Claus Grants You A Gift” festive campaign, combining nationwide celebrations with support for flood-affected communities in the south. The initiative sees Colonel Sanders reimagined as “Sanders Claus” and includes a donation-driven activity,...
Singapore — Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing its Chief Investment Office (CIO) at the centre of a revamped regional wealth strategy targeting affluent, cross-border investors. The expanded campaign highlights the CIO as a key source...
India — Pickyourtrail has released its first advertising campaign, created in partnership with Early.Partners and Talented, highlighting a shift in traveller behaviour and the company’s focus on fully tailored holiday experiences. The campaign features two films showcasing “tailor-made” holidays for...
Indonesia – PT Pegadaian, the state-owned pawnbroker under Bank Rakyat Indonesia, has appointed dentsu Indonesia to launch a nationwide campaign for its new TRING! app, marking the beginning of the company’s broader digital transformation. Titled #MulaiDariTring! (#StartFromTring!), the campaign positions...
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