Mumbai, India – Skipper Pipes has launched a new advertising campaign featuring its long-time brand ambassador, MS Dhoni, developed in collaboration with creative agency ZeroFifty Mediaworks.
Based in Kolkata, Skipper Pipes is a manufacturer of high-performance piping systems used across residential, infrastructure, and agricultural applications. The new campaign comprises three humorous films highlighting the brand’s lead-free and leak-free features, while also acknowledging the often-overlooked contributions of plumbers in ensuring safe and durable homes.
Siddharth Bansal, director at Skipper Limited, said, “We are thrilled to unveil our latest national campaign featuring our trusted brand ambassador, MS Dhoni. For India, Dhoni represents integrity, resilience, and leadership – values that define Skipper Pipes. Our continued partnership with him reflects our shared commitment to delivering safe and sustainable piping solutions to every Indian home.”
GS Sainath, president of the polymer division at Skipper Pipes, also added, “This campaign proudly reinforces and positions Skipper Pipes as India’s safest pipes – 100% lead-free, leak-proof, and built on the foundation of trust and reliability. It also celebrates the unsung heroes of our industry – the plumbers – who play a vital role in guiding homeowners toward safer choices.”
According to Shriram Iyer, co-founder of ZeroFifty Mediaworks, “This campaign aims to present the brand proposition (India’s safest pipes) in a simple and relatable way. Being a celebrity-led campaign, the challenge was to seamlessly weave in the crucial role of the plumber when it comes to building a safe home. This campaign epitomises ZeroFifty’s fundamental premise – to focus on simple, human storytelling.”
The campaign will be rolled out across digital platforms, out-of-home (OOH) media, in-store branding, and new point-of-sale materials throughout the quarter.
