Tag: Campaign
Under the partnership, dentsu Malaysia will be responsible for leading creative work on selected campaigns, with a focus on creative storytelling and execution for new product launches and brand activations across multiple platforms in Malaysia.
Manila, Philippines — Safeguard amplifies its ‘Voices of Protection’ campaign by rolling out a new hygiene initiative in Marikina City, Philippines. Produced by Havas Ortega, the campaign utilises local voices to deliver handwashing reminders in public spaces, Launched on Global Handwashing Day, the...
India — L’Oréal Paris has partnered with Posterscope to launch its new ‘Glycolic Gloss’ range in India, supported by an out-of-home (OOH) advertising campaign rolled out across multiple cities. The campaign, executed by Posterscope India, was designed to support the product launch and extend the brand’s...
Hong Kong – Cathay has teamed up with Leo Hong Kong to launch ‘Unpack Your 2025’, a personalised digital experience that allows members to revisit their travel and lifestyle highlights as the year comes to an end. The campaign offers a customised experience that recaps members’ journeys throughout the...
Mumbai, India — Creative agency Boing Brandvertising produced a new TV commercial for Nirma Advance, bringing a contemporary twist to one of India’s most recognisable jingles. Shot over 16 days across Kerala, Himachal Pradesh, and Punjab, the campaign combines the original jingle’s verses with new lyrics...
New Delhi, India — Dharampal Satyapal Group (DS Group) has launched a sustainability-focused initiative titled the ‘Living Billboard’ campaign, aimed at raising public awareness around environmental responsibility. The campaign features a large green billboard composed of 4,000 plants, installed on the...
If someone failed to see how the ‘All Purpose Fonts’ by GIGIL and Canva Philippines disrupted social media (in a very flexible way), then this person can be assumed—to be in a social media detox. The goal was simple for GIGIL: to underscore the value of Canva Pro. In ways, small-to-medium businesses...
Manila, Philippines — Cebu Pacific has marked a major milestone with the release of a brand film featuring its 250 millionth passenger, Singapore-based overseas Filipino worker Russel Capaniarihan. The film, available on Cebu Pacific’s Facebook and YouTube channels, was released one year after Capaniarihan...
South Korea – To tackle the rising threat of phone scams, the Korean National Police Agency and Cheil have launched a campaign inviting the public to submit scammers’ voice samples, which will be analysed to track and catch criminals. Titled “VOICE WANTED”, the campaign seeks to curb the surge in phone...
Japan – Amid an industry shaken by layoffs, UltraSuperNew has launched a new campaign to spread festive cheer and spotlight creatives ready to answer the call. Titled ‘Tokyo Calling’, the campaign features UltraSuperNew’s logo projected onto the night sky above iconic landmarks in the cities where its...
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