Tag: Campaign
Hong Kong – Triumph has teamed up with VML Hong Kong to launch a new APAC-wide campaign that empowers women to embrace authenticity and inner confidence. Titled “Just Like You”, the regional campaign challenges societal pressures for external validation, encouraging women to reject the need for outward...
Manila, Philippines — A new short film titled ‘Sayang Ka? No, I’m Worth It’ has been released across YouTube, TikTok, and Facebook by L’Oréal Paris Philippines, encouraging audiences to rethink societal expectations surrounding success, personal timelines, and self-worth. Produced by L’Oréal Philippines...
Mumbai, India – Skipper Pipes has launched a new advertising campaign featuring its long-time brand ambassador, MS Dhoni, developed in collaboration with creative agency ZeroFifty Mediaworks. Based in Kolkata, Skipper Pipes is a manufacturer of high-performance piping systems used across residential,...
Hong Kong – Online shopping and lifestyle platform HKTVmall has launched its new CASHBACK 篤篤賺 (Duk Duk Jaan) campaign, themed 「篤篤賺，回贈就係咁簡單」 (“Tap, tap, earn — cashback made simple”), which transforms the often complex world of rebates into a simple and culturally playful experience. Conceptualised by...
Hong Kong – Cathay has launched its latest campaign that highlights the surprising parallels between art and travel, featuring a short film titled ‘Slowly Explore, Fully Inspired’ by acclaimed Thai filmmaker Chayanop Boonprakob. Set in Hong Kong’s West Kowloon Cultural District, the film explores the...
Hong Kong – The Hong Kong Tourism Board (HKTB) has partnered with dentsu Hong Kong and StackAdapt to pioneer the region’s first Travel AI initiative, promoting the 2025 Hong Kong Wine & Dine Festival to global travellers. The collaboration marks the first time in the Asia-Pacific region that a tourism...
Hong Kong – The Financial Services Development Council (FSDC), Hong Kong’s high-level, cross-sectoral advisory body for the financial services industry, has joined forces with DDB Group Hong Kong to roll out a global campaign that spotlights ‘Money’ as the face of Hong Kong’s financial proposition. The...
Hong Kong – MTR, Hong Kong’s main rail operator, has teamed up with DDB Group Hong Kong to launch a time-travel-themed campaign that brings its upcoming network developments and new train lines to life. Titled “Building the Future Today”, the campaign seeks to address the challenge that many Hong Kongers...
New York City, United States – South Korea’s instant noodle powerhouse Nongshim is turning up the heat with its global tie-in celebrating Netflix and Sony’s animated sensation KPop Demon Hunters. Riding the film’s worldwide popularity, the brand earlier rolled out a limited-edition range starring...
New Delhi, India – Lacoste is serving festive flair this season with its new campaign, ‘Court of Light,’ inspired by the brand’s tennis heritage and India’s love of celebration. Reimagining the tennis court as a glowing stage for festivity, ‘Court of Light’ captures a joyful evening where family...
