Tag: campaign film

Malaysia – Looking for the secret to a youthful glow? Spritzer Malaysia and FCB SHOUT have the answer in their latest campaign, redefining skincare by positioning Spritzer Mineral Water as the ultimate ‘must-have’ for radiant, glowing skin.

Titled ‘SILIQA,’ Spritzer Malaysia’s hydration-centred beauty campaign introduces its natural mineral water, enriched with silica from the earth’s purest underground springs, as an essential ingredient for youthful beauty and radiant skin.

Going beyond just rebranding silica, the campaign positioned the essential mineral as something synonymous with beauty and well-being. With this, silica becomes the crown jewel of Spritzer’s promise: hydration that transforms from the inside out, promising a sense of rejuvenation and revitalisation after every sip. 

The campaign stars actress and Spritzer Brand Ambassador Koe Yeet, whose natural elegance and radiant beauty embody the essence of SILIQA—pure, powerful, and transformative. The accompanying film showcases her luminous complexion against a lush rainforest backdrop, symbolising the harmony between deep hydration and nature’s vitality.

Spritzer’s social and digital channels premiered the SILIQA campaign film, with plans to expand its reach to radio, movie theatres, billboards, and in-store displays. This multi-platform approach ensures the campaign reaches a broad audience, inviting everyone to rediscover beauty in its purest, most natural form.

“Long recognised and loved as a natural source of hydration, Spritzer Mineral Water is rich in silica and other essential minerals that don’t just quench thirst—they nourish, rejuvenate, and enhance natural beauty from the inside out,” said Shiao Chan, head of marketing at Spritzer Malaysia. 

“Having a skincare routine helps, but the real impact happens when you nourish beauty from the inside. With every drop, you’re not just hydrating—you’re nourishing your skin, enhancing your natural beauty with the power of SILIQA,” she added.

Amid a world of beauty filters and fleeting trends, Spritzer’s SILIQA campaign invites everyone to rediscover true radiance by nourishing from within. With silica-rich mineral water, Spritzer emphasises hydration that enhances the inner well-being and naturally amplifies one’s beauty.

Also speaking about the campaign, Syahriza Badron, general manager of FCB SHOUT, shared, “SILIQA is more than just a product launch—it’s the beginning of a movement. We believe the future of beauty is in the purity of nature, and our campaign challenges people to reclaim their beauty rituals by shifting the focus away from superficial enhancements and towards deep, internal rejuvenation.” 

Malaysia –100PLUS,  the isotonic sports drink by Fraser and Neave, has teamed up with Havas Malaysia for a new campaign that shifts the brand’s focus from a sports-centric beverage to a daily hydration solution for all Malaysians.

The campaign, titled ‘Dahagakan apa jua,’ or ‘For all you thirst for, seeks to broaden 100PLUS’ relevance beyond the sports arena, positioning it as a hydration partner for consumers in their everyday lives as they tackle daily challenges. 

Created by Havas Malaysia, the campaign connects with Malaysians from all walks of life by highlighting their personal journeys and aspirations, positioning 100PLUS as the essential drink that fuels their daily routines and path to success. This also represents a significant milestone for the brand as it shifts its perception from a performance drink to a more comprehensive role as the nation’s preferred hydration solution, enabling Malaysians to achieve their dreams.

The campaign features two short films highlighting four dynamic personalities: rising content creator Michiyo Ho, food delivery rider M. Syah, streetwear brand founder Tunway, and two-time Olympic cycling medallist Dato’ Azizulhasni Awang, the ‘Pocket Rocketman.’ Together, they represent the diverse aspirations of Malaysians, showcasing how 100PLUS fuels their journeys toward achieving their goals.

Accompanying the films is a series of social media posts that explore the unique aspirations of each personality, highlighting their true desires in life and showcasing how 100PLUS supports their journeys.

The campaign will launch across television, out-of-home (OOH) advertising, point-of-sale displays, and social media, running for two months from October to November in Malaysia.

Speaking about the campaign, Donevan Chew, chief creative officer of Havas Malaysia, shared, “We needed a compelling idea to reposition 100PLUS from a brand primarily associated with athleticism to one that addresses the daily hydration needs of all Malaysians. After all, 100PLUS, being packed with electrolytes, hydrates 33% faster than water.” 

“We are all participants in this journey called life, and our daily efforts to achieve our goals require constant hydration. Whether it is making a living, building a reputation, or making a difference, we all pursue what matters most to us. This inspired our campaign idea, ‘Dahagakan Apa Jua’ (For All You Thirst For),” Chew continued. 

Meanwhile, Leong Wai Yin, marketing director of F&N Beverages Marketing Sdn Bhd., said, “Havas Malaysia once again impressed us with their strategic creativity and holistic response to our brief. The team demonstrated nuanced insights into Malaysian consumers that will help us to continue to be the isotonic brand of choice for our nation.”

India – Cadbury Celebrations, the iconic chocolate brand from Mondelēz International, has teamed up with Ogilvy India and Wavemaker India for its latest Diwali campaign, spotlighting the sweetness of togetherness during the festive season.

As Diwali approaches, families across India prepare themselves for the celebrations, with the air filled with the aroma of sweets and the sound of laughter. This year, Cadbury shifts from its usual #NotJustACadburyAd series to highlight the magic of simpler, more meaningful moments of togetherness.

In the campaign film, Cadbury Celebrations urges families to rediscover the sweetness of in-person connections, reminding us that while virtual greetings are convenient, nothing can replace the warm embrace of loved ones or the shared laughter around the table.

Cadbury recognises that in today’s fast-paced world, technology often replaces genuine interactions, causing the true essence of Diwali to fade in digital exchanges. Through its campaign, Cadbury conveys the heartfelt message, “Message pe muh meetha nai hota (Sweetness can’t be shared through messages),” resonating with those who miss the warmth and joy of in-person celebrations.

Nitin Saini, vice president of marketing at Mondelez India, said, “This year, we wanted to go back to our roots and traditions of togetherness that were embraced during festivities, but the digital age coupled with the increasing physical distance has gotten the better of us. Diwali is a festival that’s deeply rooted in the joy of togetherness, where the warmth of human connections has always taken centre stage.” 

“This year, we wanted to go beyond the usual celebrations and truly capture the essence of what Diwali means—those irreplaceable moments spent with loved ones, where every smile, every hug, and every shared sweet carry the warmth of togetherness. This campaign is a reminder that no virtual greeting can match the magic of being together and celebrating the joy of connection,” Saini added. 

Sukesh Nayak, chief creative officer at Ogilvy India, also explained, “Diwali is the festival of getting together and celebrating with your loved ones. However, with the advancements in technology, we have normalised wishing on text, often lacking the personal touch and joy in these festivities. This year, we’ve brought back the magic of celebrating Diwali with your loved ones, the sweet-old way.” 

Nayak continued, “This campaign is a gentle reminder to move over the endless Diwali forwards and rejoice in the most meaningful connections that best happen face-to-face. Our campaign, film, and activation are a heartfelt nudge to those real, in-person connections that digital screens can never replicate. It’s a reminder that the most precious Diwali gifts are shared, not sent.” 

Also commenting on the campaign, Shekhar Banerjee, chief client officer & office head for West, North & East at Wavemaker India, expressed, “This Diwali, Cadbury Celebrations becomes more than just a treat; it weaves itself into the fabric of the festival, sparking joy and togetherness. Through personalised online experiences, heartwarming influencer stories, and strategic integrations with beloved TV shows and festive displays, the brand is present in every heart and home. Cadbury Celebrations inspires consumers to create sweet memories by sharing the gift of togetherness with loved ones, becoming synonymous with the spirit of Diwali.”

Cadbury Celebrations is set to launch a special initiative aimed at reuniting families across distances. Stay tuned to the brand’s social channels for more details.

India – Uber India has teamed up with FCB India for its latest campaign, featuring father-and-son duo Jackie and Tiger Shroff, to highlight how Uber simplifies travel in today’s fast-paced world.

Uber’s campaign seeks to establish the brand as the go-to solution for travel hassles, offering a fresh and entertaining perspective through an engaging inter-generational story.

Conceptualised by FCB India, the campaign showcases a heartwarming on-screen exchange between Jackie and Tiger Shroff for the first time. The film features Jackie, representing the older generation, reminiscing about the “glories of struggle” from his past. In contrast, Tiger embodies the ease of modern life as he effortlessly books an Uber and moves on with convenience.

This light-hearted father-son interaction highlights how travel has evolved and underscores Uber’s role in simplifying it. By leveraging the popularity of this iconic duo, Uber effectively conveys its message to all generations, reinforcing its status as the ultimate travel companion.

Ameya Velankar, head of marketing, Uber India, said, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up. Uber believes that there’s always a simpler way to move—literally at the tap of a button.” 

Velankar continued, “To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs. I would like to thank the brilliant creative team at FCB India for coming up with this fantastic idea that truly does justice to the brief.”

“Nothing moves Indians like a story rooted in a cultural truth, and no one moves Indians from point A to B better than Uber. This campaign is all about these two truths: one about the intergenerational notions of struggles and what they mean in life, and the other about how hassle-free it is to travel with Uber. And helming these stories are Jackie Shroff and Tiger Shroff, together for the first time ever—a marketing coup in itself,” Mayuresh Dubhashi, chief creative officer at FCB India, added. 

India – Colgate-Palmolive in India has unveiled its latest campaign, ‘#TheDailyGrind,’ under the Colgate Strong Teeth brand, addressing the widespread rise in snacking habits across India that contribute to tooth weakening and negatively affect overall oral health.

Colgate’s campaign draws from a study revealing that 44% of Indians are snacking or drinking at any given hour, a behaviour prevalent in both urban areas with frequent munching and rural regions with constant tea and snack breaks.

The campaign highlights how frequent daily snacking accelerates calcium loss from teeth, leading to weakening over time. It also spotlights Colgate Strong Teeth’s formula with arginine and calcium boost technology, which are designed to help replenish lost calcium and strengthen teeth.

Created with Ogilvy India, the campaign features two films following the daily routines of two fathers, one urban and one rural, constantly snacking. Concerned by their behaviour, their sons explain how frequent eating causes calcium loss in teeth and introduce Colgate Strong Teeth as the solution to restore it for better oral health.

The film has been rolled out in two versions across India and contextualised to resonate with diverse audiences.

Speaking on the campaign, Gunjit Jain, executive vice president of marketing at Colgate-Palmolive (India) Limited, said, “8 out of 10 Indians suffer from cavities; only 1 out of 10 realise that they do! The extent of the issue is alarming because we all end up eating food multiple times in a day. This leads to teeth losing calcium through a process known as demineralisation.”

“Frequent snacking will only increase during the upcoming festive season. Just the act of brushing teeth with Colgate Strong Teeth toothpaste can be a savior! Its unique Arginine and Calcium Boost technology remineralises teeth by restoring the lost calcium, making them 2X stronger. Now we can enjoy our favourite foods without the worry of developing cavities,” Jain added. 

Kainaz Karmakar and Harshad Rajadhyaksha, CCOs from Ogilvy India, also commented, “Colgate Strong Teeth explains itself by its name. Our job in communication is to bring that alive in different ways. This year, our insight is about how we end up using our teeth more than we should. How? By munching something or the other all day. This is not about being a foodie or a glutton. If you see the film you realise it is simply the way life is nowadays. Seen through the eyes of a son, the film and the accompanying song, tell the story of a man who ends up eating from morning to night. Credit to Juneston Mathana, our ECD on Colgate and Amit Sharma, from Chrome Films for making this piece so much fun.”

Malaysia – Innovative technology brand TECNO, in collaboration with its global brand ambassador Lay Zhang, has launched a brand campaign film designed to inspire Southeast Asian youth to pursue their dreams relentlessly and embrace every step of their journey.

Titled ‘Unstoppable Step,’ the film kicks off TECNO’s brand campaign in Southeast Asia, aimed at inspiring ambitious youth who admire Lay’s dedication to making every step count toward their dreams. The launch coincides with Lay’s birthday, marking a fresh beginning on an unstoppable journey.

The film intertwines Lay’s fearless journey with the indomitable spirit of Southeast Asian youth, creating an inspiring narrative. Beginning from Lay’s perspective, it showcases his determined ascent to the stage while paralleling the journeys of young individuals in the region who share his unwavering resolve and admiration for his tenacity in overcoming challenges.

Among Lay Zhang’s millions of dedicated fans featured on the film are skateboarders perfecting their tricks, aspiring DJs crafting beats for stardom, and performers rehearsing their singing and dancing. Each is on a unique journey, driven by a passionate pursuit of their dreams, much like Lay.

Lay’s relentless pursuit of his dreams, undeterred by obstacles, embodies TECNO’s “Stop At Nothing” ethos, inspiring unyielding determination. Excelling in music, dance, reality shows, TV dramas, and movies, he fully commits to every endeavour, tirelessly working toward his goals.

“As long as we dare to take that step, there will inevitably be new outcomes. Even if we encounter failure, so what? It’s just a step in the journey,” Lay asserted. 

Earlier this year, TECNO appointed Lay Zhang as its global brand ambassador. This partnership reflects their shared ‘Stop At Nothing’ ethos and a commitment to driving progress through action.

Since 2009, Lay has pursued his dreams, starting as a trainee idol and overcoming rigorous challenges. He debuted in 2012 as a member of the K-pop sensation EXO, quickly rising to fame across Asia. This year, he released his latest album, “STEP,” highlighting his commitment to growth and the importance of recognising every step in his journey.

Laury Bai, chief marketing officer at TECNO, said, “As Lay marks another year of growth, we are thrilled to join him in this celebration. Through this campaign, TECNO aims to forge a deeper emotional connection with the youth of Southeast Asia, inspiring them to steadfastly follow their dreams, just as Lay has done.”

The campaign will continue into the year-end shopping season, inviting audiences to share their ‘Unstoppable Step’ stories on social media for a chance to win prizes, including signed photos of Lay, merchandise T-shirts, and TECNO smartphones.

The ‘Unstoppable Start with a Single Step’ campaign embodies TECNO’s “Stop at Nothing” spirit. Leveraging insights into Southeast Asian youth, TECNO has crafted innovative campaigns that resonate locally, such as the 2023 ‘Never Not Ready’ initiative in the Philippines, which encouraged young people to reach new heights. Beyond technology, TECNO aims to inspire youth worldwide to relentlessly pursue their dreams with determination.

India – NESCAFÉ Sunrise, a coffee brand under Nestlé India, has partnered with Dentsu Creative Webchutney to launch a campaign that celebrates coffee farmers by honouring their dedication and tireless efforts in cultivating high-quality coffee.

Directed by George K. Antoney and produced by Kadhai Films, the campaign film pays tribute to the dedication of coffee farmers while highlighting their collaboration with Nestlé agronomists as part of the NESCAFÉ Plan. 

Since its launch in India in 2012, this initiative has promoted sustainable agricultural practices, landscape management, and biodiversity enhancement, integrating traditional cultivation knowledge with modern scientific methods. Through this effort, Nestlé India collaborates with approximately 5,000 coffee farmers across Karnataka, Tamil Nadu, and Kerala.

Talking about the campaign, Sunayan Mitra, director of coffee and beverages business at Nestlé India, said, “Behind every delightful cup of Nescafé, there are coffee farmers whose hard work and dedication contribute to the exceptional taste of our coffee. On International Coffee Day, we paid tribute to these remarkable farmers by sharing their stories on our jars and through this beautiful campaign crafted with love by our teams at Nestlé and Dentsu Creative Webchutney.” 

“The coffee farmers are the backbone for our NESCAFÉ Plan. They have helped us gain immense consumer love and trust for our brands by upholding the safety and quality of our products. This campaign is a homage to their perseverance and dedication, and I hope that it will be appreciated by our consumers,” Mitra added. 

Vidya Sankar, senior vice president at Dentsu Creative Webchutney, also shared, “This campaign is centred on the hard work of coffee farmers and the collaborative work between Nestlé India and the coffee farmers. It also shines the spotlight on the contributions made by coffee farmers to our society and how they impact the consumer’s experience while they enjoy a delicious cup of Nescafé Sunrise. Set amidst verdant green coffee plantations in Coorg, the film is an ode to every coffee farmer, the backbone of the coffee industry.”

As part of the campaign, NESCAFÉ Sunrise also introduced five new packs featuring the images of five coffee farmers from Karnataka’s coffee-growing region, all of whom are involved in the NESCAFÉ Plan. Each pack includes a QR code that, when scanned, reveals the stories of these farmers and their journeys with Nestlé India.

Hong Kong – Uber has teamed up with independent creative agency Special and martial arts icon Louis Koo for its latest campaign, spotlighting the challenges of traditional street hailing and showcasing the ease of using Uber Taxi.

The campaign cleverly taps into the double meaning of ‘Kung Fu,’ which in Cantonese also signifies ‘effort.’ Uber and Special set out to depict a dramatic Kung Fu-style standoff as the ideal metaphor for the tiring ordeal of hailing a taxi on Hong Kong’s bustling streets.

In the campaign film, Louis effortlessly navigates through the chaos, heading straight to his e-hailed Uber Taxi and bypassing the struggle of street hailing. The campaign was teased on his social media, where he announced he was “saying goodbye to Kung Fu for good”—only to reveal that it was the wasted effort of finding a taxi he was leaving behind.

Special also collaborated with local partners, including Kung Fu specialist director Adam Liu and stunt coordinator Jack Wong, to ensure an authentic and true-to-genre portrayal of martial arts in the campaign.

Lauren Portelli, managing director at Special, said, “Bringing together a hybrid team of our Australian brains trust with incredible local partners helped us create an idea that truly felt Hong Kong. Filmed in the heart of Causeway Bay, we were able to capture how easily Uber Taxi lets you bypass the obstacles of street hailing, getting you where you need to go.”

Sarah Parris & Dan O’Connell, creative directors at Special, added, “Martial arts films are experiencing a bit of a renaissance in Hong Kong cinema at the moment, and we wanted to make something that felt true to the genre. Working with one of the best directors in the region, Adam Liu, and a bona fide legend of the Hong Kong film industry, Louis Koo, was great. They made the project as easy as e-hailing with Uber.”

The brand campaign encompasses TV, online platforms, social media, and out-of-home advertising, complemented by a promotional initiative offering HK $1,000,000 in discounts on promotional cards distributed throughout the streets of Hong Kong.

Toga Leung, head of marketing at Uber Hong Kong, explained, “At Uber Taxi, we are dedicated to providing an effortless experience for the people of Hong Kong. As a local who grew up captivated by iconic Kung Fu movies, I’m excited to see that passion come to life in this culturally relevant and entertaining campaign. Collaborating with a diverse creative team at Special, alongside our talented local partners, has been instrumental in shaping this campaign. With over a decade of experience in Hong Kong, we understand the unique challenges residents face while travelling—challenges that often require their own form of ‘Kung Fu.’”

India – German lifestyle brand Hettich has unveiled its latest brand campaign, highlighting its new positioning of ‘Magical Interior Experiences,’ which infuses the brand narrative with a sense of wonder and enchantment.

Titled ‘The Youngest Magician,’ Hettich’s latest campaign seeks to transform industry and brand perceptions from focussing solely on functionality to fostering an emotional connection that deeply resonates with consumers’ affection for their homes and décor.

The campaign film features a young boy whose love for home interiors makes him believe he can be a magician with Hettich. In a home filled with wonder, Magic Boy shows how Hettich’s innovative fittings and appliances can turn ordinary spaces into magical places.

Hettich’s campaign is further enhanced by a comprehensive 360 media plan, inviting audiences to experience their homes through the Magic Boy’s eyes, where every fitting and appliance adds a touch of magic to everyday life.

Jiteen Aggarwal, CMO of Hettich India and SAARC, commented, “This campaign brings to life the transformative power of Hettich’s innovative fitting solutions and appliances, turning ordinary moments into magical experiences within living spaces. With its stylish imagery and dynamic execution, the campaign aims to elevate the brand’s aspirational appeal and showcase its commitment to enhancing lifestyles.”

Indonesia – Google Play has teamed up with DDB Group Singapore to launch its new ‘Protect Your Play’ campaign that urges Indonesian gamers to stay vigilant against hidden cyber threats in online gaming.

As Indonesia’s gaming market rapidly expands, Google Play’s campaign aims to alert Indonesian gamers about the risks of neglecting online security, including potential data leaks and scams by cybercriminals on unsecured gaming sites.

The campaign features one of Indonesia’s top action stars, Iko Uwais. Renowned for his roles in The Raid, Expendables, and Star Wars, Uwais is celebrated for his exceptional fighting skills.

Conceptualised by DDB Group Singapore, the campaign film features Uwais navigating the gaming worlds of popular platforms such as Mobile Legends Bang Bang, Freefire, and EA Sports FC. In a dramatic twist, Uwais confronts villains representing online security risks with high stakes as his personal assets and banking details are put at risk.

The campaign also showcases Google Play’s security features, including two-step verification and data encryption, which protect transactions and user data. This technology ensures gamers can safely top up without leaving the game.

In addition to the main campaign film, the initiative features 15-second game-specific ads, gaming influencer battles, and numerous promotions with discounts and game perks, all designed to build excitement and encourage online safety among users. 

Vinod Savio, CCO at DDB Group Singapore, said, “A campaign for gamers has to be engaging. Our task was to deliver a serious message in a way that gamers would not only enjoy but also sit up and pay attention.”

Amanda Chan, product marketing manager at Google Play, added, “Marketing to a diverse yet deeply passionate audience like the gaming community is challenging. DDB Group Singapore did an excellent job of focussing on our audience’s shared love of game cinematics to create an educational campaign that works. It’s no mean feat, and the results speak for themselves.”