Tag: campaign film
Singapore – Singapore’s home affairs authorities have launched a new public campaign warning that the threat of terrorism may be far closer to home than many residents assume. The campaign centres on a short film titled “Closer Than We Think”, released under the national SGSecure movement by the Ministry...
Manila, Philippines – Orocan has launched a creative campaign to promote its first and largest icebox with wheels, the ‘Koolit 65L’, highlighting how functionality can also be entertaining. Done alongside creative agency GIGIL, the campaign centres around a short film that tells the story of Isagani,...
Singapore – Adidas is reviving one of its most recognisable silhouettes, unveiling a global campaign for the Adidas Superstar fronted by Samuel L. Jackson and a roster of music, sport, and fashion names. The Spring 2026 push, released this week, positions the Superstar as a cross-generational staple,...
United States – The Salvation Army has launched “Thrift Score”, described as the world’s first digital thrift store on Roblox, aiming to introduce its thrift brand to younger audiences through an interactive virtual experience. Created by BarkleyOKRP in partnership with The Gang, the digital environment...
India – Cheil India has released a new brand film for the ‘Samsung Galaxy Book5’, focusing on the way Gen Z navigates life-altering decisions and explores multiple creative interests. The film also presents AI as an enabler of everyday exploration rather than a standalone feature, highlighting how technology...
U.S.A. – Apple Music has launched its latest ‘Shot on iPhone’ film, capturing fans’ reactions to Bad Bunny’s historic Super Bowl halftime performance — a moment that spotlighted Latin culture on one of the world’s biggest entertainment stages. Bad Bunny’s performance drew widespread attention globally,...
Kuala Lumpur, Malaysia – Zurich Malaysia has unveiled a new short film that pays tribute to families navigating the festive season without their loved ones, highlighting the contrast between personal grief and the joy of celebration. Titled ‘The Two Sides of Festivity’, the film explores...
The short film features local entertainment figures including Louisa Chong as Mei, Goh Kee Kuang as Lim, Khatijah Tan as Salmah and Sukania Venugopal as Rani, who portray the story’s central characters.
Singapore – AIA Group has launched a new regional campaign, ‘Rethink Healthy’, created by BBH Singapore, calling on people across Asia to question long-held definitions of health and adopt a more inclusive, compassionate view of wellbeing. The work follows three character-led films, released monthly,...
Vietnam – European automaker Škoda has teamed up with creative partner Happiness Saigon for a new brand campaign in Vietnam which redefines exploration as not just travelling far, but experiencing life through the everyday use of a car. For many Vietnamese consumers, car ownership has traditionally been...
![[Collaboration] SHOWBOX x ReelShort](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-SHOWBOX-x-ReelShort.jpg)