Tag: campaign film

Thailand – vivo Thailand, in collaboration with Grey Thailand, has launched a heartwarming Teacher’s Day campaign that beautifully celebrates the unique bond between teachers and students, captured through the lens of the vivo V40.

The campaign highlights the inspiring story of Teacher Waree, a beloved educator whose unwavering dedication and belief in her students’ potential exemplify the true spirit of teaching.

Equipped with the vivo V40, Teacher Waree captured heartfelt portraits of her graduating Grade 12 students, each image reflecting the unique spirit and potential she sees in them. These cherished photographs are now displayed in a school exhibition.

Titled ‘Always in My Eyes,’ the exhibition, organised by vivo and Grey, illustrates how a teacher’s lens captures the best in their students, while the vivo V40’s camera brings those visions to life with breathtaking clarity. It symbolises the heart of a teacher, guiding students toward a bright future and offering them timeless images filled with hope and encouragement.

In addition to the exhibition, the campaign features a heartwarming documentary by Thai filmmaker Puangsoi Aksornsawan, showcasing the bond between teachers and students in Thai schools. The film offers an intimate look into Teacher Waree’s world, with the vivo V40’s ZEISS-powered portrait capabilities beautifully capturing the emotions and connections at the heart of the story.

“A teacher’s dream is to see their students grow and thrive, to become whatever they aspire to be. And no matter how much time passes, every teacher will always carry love and care for their students,” Teacher Waree shared.

Hong Kong – Oriental Watch Company has unveiled its latest branding campaign, ‘TAKE YOUR TIME with The Timekeepers,’ inviting Hong Kongers to reflect on the beauty and significance of time in a fast-paced city. 

Created by Omelette Digital and produced by 3JBK Production, the campaign spotlights ‘Timekeepers’ who embody the philosophy of ‘Take Your Time’ and excel in long-term dedication. Presented in three online video chapters, it features these inspiring individuals as they share their personal stories of devotion and craftsmanship.

Among the featured individuals is Adonian Chan, a typeface designer who has spent over a decade reimagining Hong Kong’s visual culture. Through meticulous refinement, he has digitised Hong Kong Beiwei Calligraphy, elevating it beyond simple replication. Chan’s work has earned recognition from both local and international experts, with his designs showcased in prominent publications and exhibitions.

“Preserving Hong Kong’s visual culture requires time to study and understand the nuances and to reinterpret them to meet contemporary needs,” Chan said. 

Also featured in the campaign is Timekeeper Vivian Ho, who has been illustrating Hong Kong’s cityscape for over a decade. Despite the rise of artificial intelligence, she firmly believes that true art demands time and meticulous effort to convey individuality. Dedicated to capturing the city’s ever-evolving landscape, Ho hopes her work will inspire others and serve as a reminder to appreciate Hong Kong’s unique beauty.

Rooted in Hong Kong for over 50 years, Oriental Watch Company is also featured as a Timekeeper, dedicated to crafting exquisite timepieces. In the brand video, Mr. Lam and Master Liu, with 20 and 40 years at the company, reflect on the lasting friendships they’ve built and how watches symbolise cherished moments like birthdays, graduations, and anniversaries.

Anthony Tsang, head of marketing and digital for the Greater China Region at Oriental Watch Company, said, “Oriental Watch Company has been a part of countless customers’ life journeys since 1961, forming irreplaceable bonds along the way. Our goal with this campaign is to encourage all of us to continue moving at our own pace and master one pursuit with a pure intention, just as the minute and second hands of a watch do amidst the currents of time.”

Omelette Digital’s media strategy amplifies the campaign through TVC, OOH, digital, and social media, collaborating with a range of local influencers and independent platforms. Notable partners include Hong Kong Reminiscence (香港遺美), Being Hong Kong (就係香港), SUCH/ by Suchfilms, and Citywording (都市字治學), all of which are celebrated for their passion and dedication to preserving Hong Kong’s unique culture.

“In an age captivated by speed, our Timekeepers stand as true rebels. We take great pleasure in sharing their stories through the lens of time. We sincerely hope that this ‘Take Your Time’ spirit inspires more Hong Kongers to pause and breathe every now and then,” said Andrea Choi, creative director of Omelette Digital.

“AI is bringing creation to a whole new level where it is faster and easier than ever. In this campaign, however, we want to emphasise the importance of long-term commitment from “Timekeepers” in every industry, who place unwavering stare to excellence despite the world’s obsession with efficiency,” added Jarvis Wong, partner of Omelette Digital.

Malaysia – As the year comes to a close, CelcomDigi, in collaboration with One Team (M&C Saatchi and Naga DDB Tribal) and Mojo Films, has unveiled a year-end campaign designed to inspire Malaysians to embark on journeys of self-discovery and return with the drive to uplift their communities.

Titled ‘Bejalai: Journey of Inspiration,’ CelcomDigi’s film draws inspiration from the age-old Iban tradition of ‘bejalai’—a coming-of-age journey where individuals venture far from their village, returning with wisdom, wealth, or fame to benefit their community.

The film follows the inspiring journey of Sarawakian Olympic medallist Watson Nyambek, affectionately known as the ‘Flying Dayak’ for his record-breaking achievements. Despite reaching remarkable heights, Watson chose to return to his roots, sharing his success with his community and completing his bejalai. For him, true achievement goes beyond having his name etched in gold or silver; it lies in bringing his success home, uplifting the people who supported him, and bringing pride to his community.

Commenting on the film, Marzuki Maani, executive creative director of M&C Saatchi, said, “Bejalai is such a beautiful concept that has evolved over time. We see it beyond Sarawak. It is a universal journey that everyone experiences at some point in their lives. We hope that this film stirs a deep desire to reconnect with the people who matter most and that we never forget where we came from.”

Film director Barney Chua added, “…although bejalai has its origin in Iban culture, the practice is something every Malaysian experiences at some point in their lives. It’s universal.”

Chua continued, “I am humbled by the experience of being able to tell Watson’s story deep in the heart of Sarawak. Returning to our roots is something we all should do, no matter how far we’ve gone in life. Watson’s journey is a testament to that.” 

CelcomDigi encourages every Malaysian to chart their own path to success while staying true to their identity and embracing their roots. The company believes that sharing one’s achievements is not only a way to give back but also an opportunity to inspire others to pursue similar journeys, fostering pride and progress for the nation.

Through this campaign, CelcomDigi, in collaboration with M&C Saatchi and Naga DDB Tribal, encourages all Malaysians to reconnect with their roots and give back to their communities, fostering collective growth and progress.

India – Following a series of cheeky Children’s Day billboards, BigBasket and Talented reunite for a heartwarming Christmas campaign that celebrates the magic of generosity and festive cheer.

Produced by Pu Productions, the heartfelt campaign film ‘Judy the Star’ tells the story of an elderly couple who accidentally spread Christmas cheer with the help of a broken phone, a wrong order, and a BigBasket delivery executive.

Commenting on the film, director Deepak Thomas said, “Most wrong orders end up in a long chat with customer service. But it was wonderful to paint a world where a broken phone results in twelve huge stars at your doorstep. It was a delight filming Judy and the BigBasket delivery executive finding their way around my favourite nooks, crannies, and bylanes of Bandra and lighting up the neighbourhood.”

Raagaleena Sripada, marketing head at Big Basket Retail, said, “This campaign was designed to showcase the joy and convenience of celebrating Christmas with us. Whether it’s decorating your home with trees and ornaments, indulging in cakes and cookies, or finding the perfect gifts like toys and electronics—everything you need for the season is delivered to your doorstep in just 10 minutes. By doing this, we also wanted to highlight the spirit of giving, the true essence of Christmas.” 

Leena Gupta and Aakash Desai from Talented added, “It is rare to see a truly Indian Christmas represented in advertising media. While the festival has wider themes of generosity and giving, the media portrayal has never moved beyond Santa Claus and reindeer. We made a very conscious decision to show an authentic X-mas via the lens of an old couple—another cohort that is treated like a monolith in advertising. All these representation decisions resulted in a heartwarming fictional story, not too far from our own non-fictional experience of Christmas.” 

India –  Battlegrounds Mobile India (BGMI) has teamed up with Enormous Brands India for its latest campaign, aiming to inspire hardcore gamers to “Find their Vibe” while redefining BGMI as a premium and inclusive gaming platform that resonates with all audiences.

Built around the ‘Seriously Fun’ concept, the campaign highlights how gaming—especially BGMI—serves as both a meaningful and entertaining cornerstone of Indian gamers’ lives. 

The campaign is driven by the insight that, for true enthusiasts, gaming is far more than casual entertainment—it’s a serious passion. In India, where the spirit of competition and resilience is deeply ingrained, gaming has seamlessly become a part of the nation’s cultural fabric.

Developed in collaboration with Enormous Brands India, the ad film captures how deeply BGMI resonates with Indian gamers, embodying the notion that Indians take their fun seriously.

The ad opens with a compelling film that highlights how gaming fits into India’s diverse routines and passions, showcasing gamers from across the country. It also incorporates popular in-game elements and terms, deepening the connection with its audience.

Furthermore, the narrative extends to social media through engaging posts and stories, reinforcing the message that gaming is not just a hobby but a way of life.

Srinjoy Das, associate director for marketing at KRAFTON India, said, “As BGMI continues to grow into a true pop-culture phenomenon, it has also evolved into a deeply immersive and high-involvement experience for gamers across India. The concept of ‘Seriously Fun’ perfectly captures how passionately our players engage with the brand, blending their dedication with quirky, relatable moments from everyday life.”

Ankit Pathak, senior creative director of Enormous Brands, said, “The ‘Seriously Fun’ campaign is a reflection of India’s vibrant and competitive gaming spirit. We wanted to create a narrative that feels authentic and inclusive, celebrating gamers and their diverse lifestyles while showcasing BGMI as the ultimate gaming destination. We’re happy with the way the film has managed to capture the attention of the viewers across varied age groups.”

The ad film will be amplified on social media with engaging content—posts, stories, and community challenges—reinforcing the idea that gaming is a lifestyle, not just a hobby.

Hong Kong – Cathay has unveiled its latest campaign for the Cathay/HSBC Hong Kong Sevens, capturing the inevitable FOMO that awaits anyone missing out on next year’s highly anticipated event.

Titled ‘Nothing Beats Being There,’ the campaign film follows Johnny, a wannabe rugby aficionado who fakes enthusiasm to impress his boss and score a trip to Hong Kong. His plan ultimately unravels, and his dream of attending the 2025 Hong Kong Sevens slips away.

The campaign reveals that only those who experience the Hong Kong Sevens firsthand know the real excitement—and that a little harmless fakery can backfire in embarrassing ways.

“We’ve all been there, pretending to know more about something than we actually do for fear of missing out. When Cathay challenged us to show that nothing beats being at the Sevens in person, we couldn’t resist tapping into that FOMO feeling to show that nobody does rugby like Hong Kong,” said Christopher Lee, chief creative officer at Publicis Groupe Hong Kong. 

Featuring nail-biting matches, wild costumes, and non-stop fun, the Cathay/HSBC Hong Kong Sevens is the city’s ultimate party, growing bigger and better each year.

As co-title sponsor and official overseas travel partner, Cathay is dedicated to enhancing the Cathay/HSBC Hong Kong Sevens experience for fans worldwide, offering exclusive flight, ticket, and accommodation packages available at Cathay.com.

Next year also marks a milestone for the Cathay/HSBC Hong Kong Sevens, as it will debut at the world-class Kai Tak Sports Park, solidifying Hong Kong’s status as a premier destination for major international events.

Edward Bell, general manager of brand, insights, and marketing at Cathay, explained, “Cathay has been a proud sponsor of the Hong Kong Sevens for over 40 years, and the move to Kai Tak Sports Park from Hong Kong Stadium is especially meaningful as Kai Tak was Cathay’s home for more than 40 years.” 

“Everyone becomes fanatical about fun during the Cathay/HSBC Hong Kong Sevens, an event that attracts everyone from die-hard rugby fans to revellers enjoying the party atmosphere. Better than rugby, it is an all-consuming festival that no fun-loving person would want to miss, so we have created a campaign that shows nothing beats being there in person,” Bell added. 

Cathay’s ‘Nothing Beats Being There’ campaign expands on its long-standing ‘Nobody Does Rugby Like Hong Kong’ platform. The launch film will be accompanied by social media activations, in-stadium promotions, and giveaways both in Hong Kong and globally, leading up to the next Cathay/HSBC Hong Kong Sevens at Kai Tak Stadium from March 28-30, 2025.

Hong Kong – Cathay Pacific has unveiled its latest campaign, ‘Where Artistry Takes Flight,’ to introduce its newest Business Class offering, the Aria Suite, designed to elevate the in-flight experience through artful elegance and innovation.

Cathay Pacific’s new Aria Suite showcases a human-centric design that emphasises comfort and elegance. Its unique sculptural form, ambient lighting, and meticulously crafted textiles are thoughtfully integrated to create an immersive experience. Aria Suite promises people a different experience where artistry and attention to detail are at the heart of service. 

Created by Publicis Groupe Hong Kong, the accompanying launch film invites viewers to embark on a journey through the Aria Suite, showcasing its features from takeoff to landing. The film positions the suite not merely as an airline product but as a thoughtfully crafted work of art.

The film highlights the emotional responses evoked by each feature in the suite: adjustable warm lighting that mimics the sun, a sculptural wrap-around design that offers a sense of private escape, and a curated collection of ‘Gallery in the Skies’ artworks that transform the cabin into a painterly landscape. The film also captures the sensation of grassy fields through rohi’s breathable woven wool and showcases flowing fabrics that embody the comfort and softness of the Aria Suite’s bedding.

“The Aria Suite is your private hideaway in the sky—a place to relax in quiet, comfortable luxury, where every detail has been carefully considered to elevate your experience on board,” said Vivian Lo, general manager for customer experience & design at Cathay Pacific. 

This marks the first time Cathay Pacific has branded its Business Class product, backed by a campaign that showcases the state-of-the-art features making the Aria Suite the pinnacle of comfort and privacy.

Edward Bell, general manager for brand, insights, and marketing communications, shared, “The Aria Suite takes Cathay Pacific’s already exceptional business-class experience to the next level, so we needed a campaign that captures the artistry of its design, immersing the audience in different sensorial worlds inspired by the suite itself.” 

Christopher Lee, chief creative officer at Publicis Groupe Hong Kong, added, “Cathay Pacific is elevating the craft in business class, so we set out to craft a campaign that is worthy of the Aria Suite’s impeccable design and artistry. Every evocative scene, every crafted detail, captures the warmth and tactility of the Aria Suite’s distinctive and mindful design, curves, and texture. Even the music is an original piece designed to make you feel the suite’s timeless humanity, but with a modern beat.” 

Cathay Pacific will progressively introduce its newly designed Boeing 777-300ER cabins starting this month. Alongside the revamped Business Class experience, both the Premium Economy and Economy cabins have also been meticulously redesigned to maximise comfort. 

An exclusive launch event at HAECO Aircraft Hangar in Hong Kong kicked off the unveiling of the Aria Suite, drawing celebrities, influencers, journalists, and valued Cathay members. The hangar was transformed to reflect the suite’s warmth and elegance, showcasing a ‘Gallery in the Skies’ featuring artworks from Hong Kong artists that transport viewers to another world. Soon, out-of-home billboards will extend this gallery experience to a wider audience.

India – VRB Consumer Products has teamed up with Enormous Brands India to launch an exciting new campaign for its latest cup noodles offering, WokTok by Veeba, which celebrates the rich and diverse flavours of Indian cuisine.

WokTok by Veeba marks VRB Consumer Products’ entry into the cup noodles category, introducing consumers to a delightful fusion of Pan-Asian and Indian flavors. This product line emphasises health, featuring a ‘better-for-you’ range that contains no added MSG, no palm oil, and no maida.

To promote this launch, VRB Consumer Products has released a campaign film that humorously illustrates how Indians effortlessly adapt global cuisines, transforming them to suit their unique palate.

Created by Enormous Brands India, the campaign features humorous scenarios where Chinese characters embrace quintessential Indian quirks—such as shadow bowling in cricket, performing the nagin dance at weddings, and tilting a scooter before starting it—all embodying the tagline: “Chinese, Par Apne Style Se! (Chinese, But in Our Own Style!)” 

The campaign employs a comprehensive 360-degree strategy, led by a television commercial and further enhanced across digital platforms, social media, and in-store branding. This multi-platform approach creates an immersive experience that captures a wide audience’s attention and strengthens WokTok’s position in the Pan-Asian and cup noodles markets.

Niyati Kochhar, VP of marketing at VRB Consumer Products Pvt. Ltd., said, “Creating WokTok has been a labour of love—one that celebrates how we, as Indians, embrace and adapt anything by adding our signature twist.” 

“Our campaign, ‘Chinese, Apne Style Se,’ captures this beautifully. From food to culture, we have always made things our own, and WokTok is no different. With this launch, we’re speaking to a new generation—the WokTok generation—who values authenticity but also seeks personalization. They crave bold flavours that resonate with their unique palate, and WokTok offers just that, combining the best of both worlds in a way that’s distinctly theirs,” Kochhar added. 

WokTok’s cup noodles are tailored to Indian taste preferences, featuring five distinctive flavours: Chowmein, Masala, Manchurian, Kung Pao, and Spicy Korean. With bold flavours and high-quality ingredients, WokTok aims to become a household favourite in India. The brand is also launching a range of dipping and culinary sauces, all made without added MSG. 

Ashish Khazanchi, managing partner & CCO of Enormous Brands, expressed, “WokTok, the latest brand in the instant noodles segment, is set to revolutionise the market with its new line of products: “Chinese but apne style se.” Rooted in the essence of India’s love for bold, diverse flavours, WokTok combines the richness of traditional Chinese cuisine with bold Indian takes.” 

“The campaign captures the evolving Indian psyche that craves global experiences but with a familiar, comforting Indianness. WokTok’s bold, exciting flavours and packaging are designed to resonate with India’s youth, offering a quick, delicious, and distinctly Indian spin on the beloved Chinese noodles. It’s not just noodles; it’s Chinese—but our own way,” Khazanchi further explained. 

Australia – Challenger ISP Superloop has teamed up with Leo Burnett Australia and Zenith Australia to launch a bold new campaign, urging Australians to take a stand against overpriced and slow internet by reviving the iconic planking meme from the early 2010s.

The campaign was inspired by research from Leo Burnett Australia, which found that many Australian households are using internet speeds comparable to those of American families 12 years ago, when the planking meme was popular. With no clear benchmark for high-speed internet, many Australians have accepted slow, outdated connections as the norm.

Superloop’s campaign urges Australians to ditch slow internet. The 30-second hero film shows people planking in awkward spots, symbolising how outdated internet and high prices have left them ‘stuck in 2011.’ Directed by Gustav Sundström and produced by Hooves, the film highlights Superloop as a network built for the fast future of the internet.

Ben Colman, chief marketing officer at Superloop, said, “Superloop is about delivering exceptional internet speed at outstanding value. However, Australians have been stuck paying high prices for internet speeds of yesteryear. We wanted to take this opportunity to challenge Australians to stand up to their internet providers by making the switch to Superloop—all packaged up in a cheeky and playful approach to get their attention.”. 

“This work is yet another demonstration of the game-changing connected platform we’ve got at Publicis Groupe Australia. Leo Burnett Australia and Zenith Australia’s partnership has been critical in building exceptional and effective solutions for us at Superloop,” Colman added. 

Meanwhile, James Beswick and Rowan Foxcroft, associate creative directors at Leo Burnett Australia, shared, “Millions of people are still metaphorically stuck in ancient planking times. Clearly, what those people need is for Superloop to unshackle them from outdated internet and set them free.”

The campaign rolls out in October across major digital platforms, including OLV, YouTube, social media, and audio, with a second phase set to launch in the New Year.

Malaysia – Muma Malaysia has with Directors Think Tank to bring ParkCity Group’s ‘people first’ brand philosophy to life in a heartwarming new campaign, featuring real residents and workers from Desa ParkCity.

The new brand campaign features a three-minute film showcasing heartwarming moments of daily life in ParkCity Group’s township, highlighting a diverse, multi-generational community united by shared joy and a sense of belonging.

Every scene in the film is based on real experiences shared by those who live and work at Desa ParkCity, ensuring the brand’s DNA flows through the film—capturing the township’s diverse communities, seamless connectivity, and everyday convenience.

The Muma team immersed themselves in the lives of the Desa ParkCity community—residents, visitors, students, business owners, and workers—to authentically capture what makes ParkCity Group townships unique among property developers.

Inspired by their observations, Muma proposed featuring real residents and businesses in the cast—a concept the client embraced, as it aligned perfectly with the brand’s people-centric ethos. Nearly half the cast in the campaign film consists of individuals who live or work in the township, and despite their lack of acting experience, their authenticity shines through in the film.

Choo Chee Wee, creative partner at Muma, said, “We wanted to communicate what being at ParkCity means. It is not just about selling homes; it is about the experience, lifestyle, and most importantly, the community, and we wanted the brand film to reflect that. We decided that the best technique to do so is through storytelling, where every individual and unrelated moments are interlinked as the one narrative of being part of a ParkCity community.”

Meanwhile, directors ThinkTank infused the film with emotive storytelling to engage and resonate with viewers. Directed by Chevie Law, renowned for her ability to evoke genuine emotions from both the audience and cast, the team skilfully coached first-time actors to express their feelings naturally on camera.

Choo added, “Chevie was so good that she made everyone cry. We were shooting a poignant wedding scene, and the talent started to cry for real, and the next thing I knew, the crew was also in tears. We also got feedback from the client that some of the audience got emotional during the film launch, so I will take it as a good sign that our film evoked strong emotions.”

The new ParkCity brand campaign will also be showcased across various platforms, including buntings, banners, lightboxes, out-of-home (OOH) advertising, and social media.

Emphasising its people-first philosophy, ParkCity Group townships provide thoughtful amenities and conveniences that enhance homes and social infrastructure, ensuring that daily life contributes to a positive community experience.