Tag: campaign film
Manila, Philippines – MILO Philippines has launched a new campaign titled “My MILO Story”, highlighting personal experiences and memories associated with the brand among Filipinos. The campaign was unveiled on 22 February at SM Megamall, centering on stories of how the brand has been part of sporting...
South Korea – Samsung has released a three-minute film for its Galaxy brand that focuses on human connection and imagination, extending the brand philosophy of ‘Life opens up with Galaxy’. The film was created in collaboration with Cheil Korea and director Tom Hooper and premiered during the opening...
India – Over the years, more women have gained representation in professional spaces, but questions remain over whether those positions come with the opportunity to be fully heard. With this, MTV, in collaboration with RepIndia, has launched a digital film for Women’s Day that explores this dynamic in...
Singapore – Singapore’s home affairs authorities have launched a new public campaign warning that the threat of terrorism may be far closer to home than many residents assume. The campaign centres on a short film titled “Closer Than We Think”, released under the national SGSecure movement by the Ministry...
Manila, Philippines – Orocan has launched a creative campaign to promote its first and largest icebox with wheels, the ‘Koolit 65L’, highlighting how functionality can also be entertaining. Done alongside creative agency GIGIL, the campaign centres around a short film that tells the story of Isagani,...
Singapore – Adidas is reviving one of its most recognisable silhouettes, unveiling a global campaign for the Adidas Superstar fronted by Samuel L. Jackson and a roster of music, sport, and fashion names. The Spring 2026 push, released this week, positions the Superstar as a cross-generational staple,...
United States – The Salvation Army has launched “Thrift Score”, described as the world’s first digital thrift store on Roblox, aiming to introduce its thrift brand to younger audiences through an interactive virtual experience. Created by BarkleyOKRP in partnership with The Gang, the digital environment...
India – Cheil India has released a new brand film for the ‘Samsung Galaxy Book5’, focusing on the way Gen Z navigates life-altering decisions and explores multiple creative interests. The film also presents AI as an enabler of everyday exploration rather than a standalone feature, highlighting how technology...
U.S.A. – Apple Music has launched its latest ‘Shot on iPhone’ film, capturing fans’ reactions to Bad Bunny’s historic Super Bowl halftime performance — a moment that spotlighted Latin culture on one of the world’s biggest entertainment stages. Bad Bunny’s performance drew widespread attention globally,...
Kuala Lumpur, Malaysia – Zurich Malaysia has unveiled a new short film that pays tribute to families navigating the festive season without their loved ones, highlighting the contrast between personal grief and the joy of celebration. Titled ‘The Two Sides of Festivity’, the film explores...
