Tag: campaign film
India — Cheil India has unveiled a new campaign for the Samsung Galaxy M17e 5G, built around the brand’s “all-in-one monster” positioning and aimed at highlighting the device’s performance and durability. The campaign draws on elements of nostalgia and high-adrenaline motorbiking, referencing the appeal...
Tenaga Nasional Berhad (TNB) has launched a new Hari Raya Aidilfitri campaign film titled “Raya Pertama,” focusing on themes of togetherness and the importance of strengthening community bonds in modern Malaysian society.
Kuala Lumpur, Malaysia – In a market where Ramadan campaigns often lean heavily on sentiment, MILO Malaysia is betting on something more grounded: early mornings, hot meals, and unpaid labour. Its latest push, “Tenaga Untuk Mencipta Kebaikan” (“Energy to Do Good”), trades polished storytelling for on-the-ground...
India – Asian Paints has launched a new campaign for its Damp Proof product, emphasising the long-term reliability of its waterproofing solution for Indian homes. Featuring actors Ranbir Kapoor and Saurabh Shukla, the campaign underscores the brand’s message that not all waterproofing products offer...
Singapore – Singapore Management University (SMU) has launched a new brand campaign titled Bold Ideas, Big Impact, designed to communicate the ambitions of its SMU2030 strategic plan and highlight the university’s commitment to creating measurable societal impact. The campaign underscores SMU’s focus...
Singapore – Ministry of Digital Development and Information (MDDI), through gov.sg, has launched a new Hari Raya Puasa campaign titled Kisah Musim Raya (“A Raya Tale”), encouraging Singaporeans to be more present with loved ones during the festive season. Created in partnership with creative agency DSTNCT,...
Singapore – Financial planning in Singapore is getting a touch more flexible as Income Insurance Limited has launched a new marketing campaign highlighting the adaptability of its investment-linked plans, enlisting six-time world record-holding flexibility artist Liberty Barros as the visual centrepiece....
Manila, Philippines – MILO Philippines has launched a new campaign titled “My MILO Story”, highlighting personal experiences and memories associated with the brand among Filipinos. The campaign was unveiled on 22 February at SM Megamall, centering on stories of how the brand has been part of sporting...
South Korea – Samsung has released a three-minute film for its Galaxy brand that focuses on human connection and imagination, extending the brand philosophy of ‘Life opens up with Galaxy’. The film was created in collaboration with Cheil Korea and director Tom Hooper and premiered during the opening...
India – Over the years, more women have gained representation in professional spaces, but questions remain over whether those positions come with the opportunity to be fully heard. With this, MTV, in collaboration with RepIndia, has launched a digital film for Women’s Day that explores this dynamic in...
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