Tag: campaign film
![[Campaign] Otherside x The Lad Collective](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Otherside-x-The-Lad-Collective.jpg)
Australia – Independent creative performance agency Otherside has recruited Robert Irwin for an unusual conservation mission: helping blokes upgrade their bedding habits. Created for Australian bedding brand The Lad Collective, the integrated campaign, titled ‘The Boys Deserve Better’, marks...
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)
Japan – Canva Japan has unveiled its first-ever fully animated television campaign, using anime-inspired storytelling to spotlight how creativity can bring communities together and turn small ideas into collective action. Titled “Beside Your Feelings: The Blue Sea Shopping Street,” the campaign...
![[Campaign Film] Kao Thailand x Dentsu Thailand](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Film-Kao-Thailand-x-Dentsu-Thailand.jpg)
Thailand – Kao Thailand and dentsu Thailand have launched a new campaign for Laurier that puts the emotional burden of period anxiety at the heart of its storytelling, reframing a functional product benefit through a more relatable lens. Created for Laurier Super Ultra Slim, the “1-second Fast...
![[Collaboration] Anua x KPOP Demon Hunters](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-Anua-x-KPOP-Demon-Hunters.jpg)
South Korea –Korean skincare brand Anua has launched a new global campaign tied to its ongoing collaboration with Netflix’s hit franchise, KPop Demon Hunters, as it looks to deepen engagement with the fandom worldwide. Created by BBH Singapore, the campaign, titled “Gonna Be Glowin”,...
![[Creative Work] Never Ending Staycation x Marriott Bonvoy](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Never-Ending-Staycation-x-Marriott-Bonvoy.jpg)
Singapore – Marriott Bonvoy has launched The Never-Ending Staycation, a three-part comedy series created with independent agency :Teeth, aimed at repositioning staycations as recurring lifestyle rituals rather than special-occasion escapes. At the centre of the series is Annette Lee, whose recurring...
![[Campaign Film] UOB x Make Tomorrow Yours](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Film-UOB-x-Make-Tomorrow-Yours.jpg)
Singapore – UOB has launched a new regional brand platform for its personal financial services business, rolling out an emotional campaign centred on ambition, sacrifice, and the difficult choices tied to personal growth. Created with BBH Singapore, the campaign introduces “Make Tomorrow Yours”, a long-term...
![[Campaign] Samsung x Thierry Henry](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Samsung-x-Thierry-Henry.jpg)
London – Samsung Electronics has launched a new campaign featuring Thierry Henry, marking two decades as the world’s top TV brand, according to market researcher Omdia. At the centre of the push is a series of short-form sketches starring Henry, now a pundit as much as a former striker. The creative...
![[Campaign] Suncorp x Leo AU](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Suncorp-x-Leo-AU.jpg)
Sydney, Australia – In Australia’s sunburnt north, where cyclone warnings can arrive as quickly as a beach forecast, Suncorp is reframing how resilience is sold. The insurer has launched “Resilience Never Rests,” a new brand platform developed with Leo Australia, positioning preparedness not as a seasonal...
![[Campaign] Vaseline (Unilever) x Ogilvy Singapore](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Vaseline-Unilever-x-Ogilvy-Singapore.jpg)
Singapore – Vaseline is betting on memory, not just moisture, with the launch of ‘Love Hurts’, a campaign that turns a familiar childhood ritual into a broader play for cultural relevance. The film titled, Some Traditions Aren’t Passed Down, They’re Rubbed In, directed by BAFTA-winning filmmaker Savanah...
India – Uber has launched a new IPL-season advertising campaign promoting its Uber Bike service, highlighting rides starting at ₹25 (US$0.30) for trips of up to 3 kilometres. Developed in collaboration with Indian hip-hop artists Divine and Roll Rida, the campaign departs from the league’s typically...
