Tag: Braze

Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in SG; to kick off discussion on transforming customer engagement with AI

Posted on March 1, 2024

by Teddy Cambosa

The company empowers marketers to tap into their creativity through its customer engagement platform that delivers relevant, cross-channel experiences, as well as innovative AI features such as Sage AI that helps assist in reinforcing the connection between consumers and the brands that they love.

How to transform customer engagement strategies via AI: Asia’s marketing leaders share insights on integrating both effectively

Posted on February 13, 2024

by Teddy Cambosa

o help marketers unlock the potential of AI in customer engagement at a time when it matters the most, MARKETECH APAC returned with an exclusive webinar last January 24 titled “What’s NEXT 2024: Customer Engagement in Asia”, which aimed to impart valuable insights to marketers on how to properly integrate...

What's NEXT 2024: Real-time data is the key to unlock real revenue impact

Posted on February 5, 2024

by MARKETECH APAC

Effectively tapping into the power of first-party data starts with creating a unified customer view. It requires access to tech ecosystems that are built for data agility and real-time behavioural insights that marketers can easily act on.

How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly

Posted on August 8, 2023

by Teddy Cambosa

Businesses of today are increasingly recognising the paramount significance of customer engagement for sustainable success. In this pursuit, the integration of Artificial Intelligence (AI) tools has emerged as a game-changer.

Marketing leaders to discuss future-proofing customer engagement strategies thru AI

Posted on July 12, 2023

by Teddy Cambosa

Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.

Braze appoints Astha Malik as new CMO

Posted on June 27, 2022

by Teddy Cambosa

In her new role, Malik will join the executive leadership team at Braze and will oversee all Braze's global marketing functions.

SEA roundtable: Marketing leaders bare their best strategies in customer acquisition, retention for the post-pandemic

Posted on May 25, 2022

by MARKETECH APAC

Last April 20, MARKETECH APAC, with Braze, gathered marketing leaders in SEA to discuss brands' strategies in customer acquisition and retention in the post-pandemic.

This overarching report explores the current state of customer engagement and tells marketers what they need to know

Explore the state of customer engagement in 2022

Posted on February 16, 2022

by MARKETECH APAC

The bar for consumer engagement has been significantly raised over an amplified digital activity. Let this report be your guide as you strategize to be up to par.

This downloadable guide has everything marketers need to boost the consumer engagement funnel

Posted on October 21, 2021

by MARKETECH APAC

MARKETECH APAC, in partnership with Braze, presents ‘Guide to Elevate Your Customer Engagement Strategies’ which offers over 40 campaign ideas on activating, monetizing, and retaining consumers.