Tag: Brands
Short-termism is APAC’s most expensive marketing strategy. Walk through any marketing leadership team’s quarterly review right now, and you will see something strange. By most metrics, the numbers are good, the campaigns are working, and the board is satisfied. Yet somewhere underneath all...
Singapore – ASEAN brands are gaining global recognition, with 11 regional companies making it into the Brand Finance Global 500 2026—up from 10 last year, according to the latest report from brand valuation consultancy Brand Finance. The report found that the banking sector dominates ASEAN’s representation,...
Singapore – Brands across Asia-Pacific are being urged to prioritise bold creativity, build trust, and harness technological transformation to navigate unprecedented cultural shifts, market disruptions, and evolving consumer expectations, according to a report by Havas Red. The report highlights trends...
Deliveroo has launched its latest retail offering, ‘Deliveroo Shopping,’ expanding its on-demand services to include a broader range of shopping categories alongside its established food and grocery deliveries.
For this study, HypeAuditor surveyed over 500 content creators on Instagram and TikTok with over 1,000 followers.
The whitepaper identifies the practice and instances of brands making misleading claims and representations through the use of trademarks.
Kantar study finds video advertising in native environments outperforms social media for improving brand favourability and consideration, native video ads boost brand awareness by 26% as part of larger media mixes.
VMLY&R Thailand and LINE SHOPPING's new project enlists Thai superstars and celebrities to promote small businesses via LINE's shopping platform.
The new survey by Sitecore found that 80% of consumers in Singapore and Hong Kong want brands to connect with them personally.
The new offering will allow brands and agencies globally to monitor the quality of their media buys on TikTok’s platform.
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)