Tag: Brand Positioning
For Amitabh, ‘Together, limitless’, which was done alongside McCann, is the external reflection of the brand’s internal transformation into a strategic partner that can orchestrate this complex digital landscape.
Unveiled recently at Kuala Lumpur International Airport, the campaign highlights the airline’s service philosophy through the perspective of Pilot Parker, the airline’s mascot.
The reappointment follows nearly a decade of collaboration, during which Grey has worked on Coway’s brand positioning and communications strategy.
The campaign work begins immediately, with the first wave of communications slated for launch in the fourth quarter of 2025.
For JCDecaux, marketers need reach and effectiveness. With growing audiences and increasing demand for accountability, every ad needs to capture attention and, more importantly, be remembered in a way that influences audience behaviour.
OMD Worldwide, an agency under Omnicom Media Group, has introduced a new brand positioning and updated its logo as part of a broader refresh of its identity.
Working with the Australian Grand Prix Corporation’s executive team and internal creative team, Bullfrog has executed a dynamic new direction with the ambition to build excitement and get fans revved up for the 2025 racing season.
Toll Group's refreshed brand direction was done with VCCP Singapore in line with the company’s new focus on the Asia Pacific region.
The new brand positioning–‘Where every step of your journey will be guided by Guru’–reflects PropertyGuru’s vision to be a trusted advisor.
Great Eastern has unveiled a new campaign and film featuring consumers across SEA going about the unique pursuit of their own ‘greatness’.
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)