Tag: BBDO Guerrero

Philippines – Philippine Airlines (PAL) is demonstrating its care for customers in its latest campaign with BBDO Guerrero.

The ‘Care That Comes From the Heart’ campaign highlights how PAL’s crew and staff embody Filipino hospitality with the care they provide to customers, and how their service is rooted in the heart. 

Building on PAL’s ‘The Heart of the Filipino’ tagline, the campaign film titled ‘Alaga,’ which means care in Filipino, shows how PAL goes beyond routine to provide exceptional customer service.

The film, directed by Joel Limchoc, is available for viewing across PAL’s social media channels.

“Filipino care is unlike any other; it’s shaped by generations of shared experiences and a deeply ingrained culture of compassion. Collaborating with BBDO Guerrero on this campaign has been a seamless partnership — their creative vision delivered the perfect story about how we put our hearts into everything we do. That’s the message we’re proud to share with the world,” Alvin Miranda, vice president of Marketing at Philippine Airlines, said.

David Guerrero, creative chairman of BBDO Guerrero, commented, “With ‘Alaga,’ we aimed to capture the essence of Filipino care — a type of hospitality that is warm, intuitive, and inherently generous. It’s been a joy to work with Philippine Airlines to bring their unique service philosophy to our screens.” 

Manila, Philippines – Doña Elena Olive Oils is elevating home-cooked meals, giving them a sense of luxury in a new campaign with BBDO Guerrero. 

The campaign, which shows a family sharing home-cooked dishes, incorporates opera to highlight how Doña Elena elevates the dining experience. It features the song ‘Habanera,’ from the French opera Carmen to provide a sense of nobility.

With the tagline ‘Feast like a Doña. Cook with Doña Elena,’ the campaign emphasises that through the brand’s olive oils, families can experience gourmet dining experience at home.

Dishes like pampano, paella, salpicao, and pasta were featured in the campaign video as having been upgraded through Doña Elena olive oils.

Doña Elena is a brand owned by Fly Ace Corporation and was launched in 1998.

“Our goal with this spot was to highlight the elevated experience that comes with using Doña Elena Olive Oils. These products aren’t just for cooking; they bring an authentic touch to home-cooked meals. We’re excited to reintroduce this creative twist that perfectly captures the essence of the campaign into the market, proving how any dish can be transformed with Doña Elena,” Maita Monsalud, category manager of Doña Elena (Fly Ace Corporation), said.

Andi Olbés, creative director at BBDO Guerrero, commented, “We wanted to do more than just visually represent the quality of Doña Elena products. We wanted to represent a feeling. By incorporating opera, we added that extra touch of drama that evokes the feeling of a grand dining experience, making every meal feel more special, elevated, and memorable with Doña Elena Olive Oils.”

Philippines – Kintab Toothtabs, along with the Marine Wildlife Watch of the Philippines (MWWP) and BBDO Guerrero, has unveiled a campaign aimed at raising awareness of the environmental dangers associated with plastic toothpaste tubes, particularly their impact on marine wildlife.

The campaign, titled “The Killer Smile,” showcases three powerful visuals featuring iconic marine animals—a dolphin, a whale, and a polar bear. Each striking image portrays these creatures made from toothpaste, dramatically positioned atop a toothbrush, symbolising the deadly impact of plastic waste on marine life.

Created by the BBDO Guerrero team, these visuals highlight the harmful impact of our daily oral healthcare habits on marine wildlife, particularly when plastic waste is discarded irresponsibly.

As part of the campaign, Kintab also introduced a specially designed toothpaste box that features two variants of its toothpaste tablets—Blizzard and Herbed—alongside a bamboo toothbrush for a fully sustainable brushing experience. The packaging, made to connect with consumers visually, includes informative text about the threats posed by plastic to marine wildlife, emphasising that the solution lies within the box itself.

Guilian Sencio, CEO and co-founder of Kintab, expressed, “The Killer Smile is an eye-opening reminder that even the smallest daily habits, like brushing our teeth, have an environmental impact. It’s vital that we make the switch to more sustainable alternatives like Kintab to help protect our oceans and wildlife for future generations.”

The campaign was launched last September at a symposium in BGC, Taguig, in conjunction with Maritime and Archipelagic Nation Awareness Month (MANA Mo), reminding Filipinos of their deep connection to the sea. 

Dr. AA Yaptinchay, the executive director of Marine Wildlife Watch of the Philippines, said, “Single-use plastics, including the packaging of everyday items like toothpaste, aside from their obvious direct effect when it chokes an animal and smothers its habitat, can break down into microplastics, which are highly toxic to marine wildlife when ingested and can lead to illness and death. It’s crucial that we become mindful of the impact our everyday actions have on the environment, as every piece of plastic that ends up in the ocean threatens the health of our marine ecosystems.”

Meanwhile, Alexandra Lopez, associate creative director of BBDO Guerrero, shared, “Creativity can inspire positive change. Through powerful visuals, we’re not only raising awareness but also sparking a conversation about how our actions, no matter how small, can have a significant impact on the world around us.”

Manila, Philippines – BBDO Guerrero has appointed Josh Espinase as the agency’s new head of social. Espinase has spent nearly a decade in advertising, specializing in social media and strategic planning.

On his return to BBDO Guerrero, he will lead the social team and work across the agency to elevate the social media campaigns of clients.

Espinase started his advertising career with an internship with BBDO Guerrero. His experience spans working with several agencies where he had the opportunity to work with numerous local and international brands. His expertise is backed by numerous certifications, and he is passionate about Filipino trend culture skills in the Gen Z demographic.

Speaking on his new role, he said, “BBDO Guerrero introduced me to the world of advertising = and now, a decade later, I’m excited to return to where it all began. In just my first month back, I’ve seen that the agency is brimming with creative talent and innovative ideas.”

He added, “My team is committed to bringing those ideas to life in their most vibrant forms and leading the charge in social-first strategies and ideas together with new social-based innovations for our clients.”

Meanwhile, Francine Kahn-Gonzalez, chief executive officer of BBDO Guerrero, commented, “We’re happy to have Josh back onboard with us. We look forward to the fresh perspectives and energy Josh will bring to our team and our brands.”

Philippines – Childhope Philippines, a charity upholding and protecting children’s rights, has partnered with creative advertising agency BBDO Guerrero to launch the ‘KalyEskwela’ or ‘School on the Streets’ initiative programme to help out-of-school youth gain access to quality education through singing lessons. 

The ‘KalyEskwela’ initiative programme utilises a mobile van equipped with audio-visual resources to deliver educational sessions approved by the Department of Social Welfare and Development (DSWD). 

In this programme, BBDO Guerrero collaborated with the Childhope’s instructors, musicians, and producers to introduce ‘Singing Lessons’, where rhythm-infused rap songs are transformed into engaging educational tools to help the street youth retain learnings more effectively. 

Last year, the creative advertising agency tapped Hit Productions to aid with the creation of the tracks for the lessons. The tracks, rolled out at various locations of the programme, covered basic English, multiplication, and gender sensitivity. 

For 2024, Childhope has partnered with songwriter Migs Saludes to expand their library of songs, introducing new additions including ‘Bayani’ (Heroes), which delves into the introduction and history of the Philippines’ national heroes, and ‘Karapatan’ (Rights), which educates children about their fundamental rights under the United Nations Convention on the Rights of the Child.

BBDO Guerrero has been Childhope’s creative partner for two decades now, and both are still committed to keeping the rhythm going for a brighter future. The agencies are currently in the process of reaching out and collaborating with more artists to develop a more comprehensive curriculum for their street education initiative. 

Mylene Lagman, resource mobilisation unit and communications manager at Childhope Philippines, said, “For these kids, the streets serve as their classroom, which is far from conducive to learning. But with ‘Singing Lessons’, we’re able to capture their attention, making the learning process enjoyable and effective.”

Speaking on the campaign, Caleb Casico, creative director at BBDO Guerrero, also shared, “It’s always great to see work that makes a difference in the lives of people that need it the most. We’ve put in a lot of time and effort to make sure these kids get the education they deserve.”

Stephan Domingo, creative director at BBDO Guerrero, further added, “It’s incredibly heartwarming to see kids dancing and singing along while having their lessons. We also want to thank Migs Saludes for lending his talents to help these children learn better.”

Expressing his enthusiasm for the collaboration, Migs Saludes also commented, “I had a great time collaborating with BBDO Guerrero. Writing music for the purpose of education; it’s a refreshing experience. Coming from a place where I’ve seen how important knowledge and learning is, I think that Childhope is taking a huge step towards that.”

Philippines – BBDO Guerrero builds its creative team with the promotion of Mica Dela Rosa to creative director. 

Dela Rosa joined BBDO Guerrero in 2019 as a copywriter and has contributed to the agency’s portfolio. Some customers she works with include Chowking, Cornetto, and the Department of Tourism. Notably, she was a major contributor to the development of winning ads including It’s More Fun in the Philippines and The Pepsi Can Light Stick, which won awards at contests like the Asia-Pacific Tambuli Awards and the Kidlat Awards.

As the agency’s ambassador, Dela Rosa has taken an active part in a variety of competitions, including New Stars 2023 and the Young Lions competition sponsored by the Philippine 4A. She was granted admission to the London International Awards Creative LIAisons program as one of the network’s emerging creative talents. She profited from one-on-one mentoring during this program from some of the world’s most brilliant creative minds.

Speaking about the promotion, Dela Rosa said, “BBDO Guerrero is a great place to grow as a creative. I’m very grateful for the trust, and excited to do more fun and meaningful work with our partners.”

Meanwhile, David Guerrero, creative chairman at BBDO Guerrero, said, “We are proud to see Mica develop her creative confidence over the years. She approaches work with authenticity and a unique perspective. She is a great collaborator and a joy to work with, and she has our full support as she achieves even greater things in her new role.” 

Manila, Philippines – Dennis Nierra has been appointed by BBDO Guerrero as its creative director. Nierra was previously with the agency back in 2009 to 2014 as its art director.

During his previous BBDO Guerrero work, he worked on several award-winning campaigns such as the Pepsi ‘Liter of Light’, the Department of Tourism’s ‘It’s More Fun in the Philippines’, and the Pepsi Pinas campaign. 

Following this, Nierra pursued a career in Shanghai, China where he worked with Fred & Farid and Ogilvy before the pandemic brought him back home in 2020. He has since done freelance CD work with Octopus & Whale, having a small part in their winning Save Our Sharks Campaign and a stint at Publicis JimenezBasic.

Speaking on his appointment, he said, “I could go and be lost anywhere in the world, but my feet will always take me back to BBDO Guerrero. It’s home, and I’m glad to be back.”

Meanwhile, David Guerrero, creative chairman at BBDO Guerrero, commented, “Dennis has a unique perspective on the work and we’re happy to have him back with us. I know he’s going to bring his best game to our clients, and be a great mentor to our teams.”

Manila, Philippines – Chill, the new alcoholic beverage from Universal Robina Corporation (URC), has launched a new outdoor campaign which allows bystanders to have a safe space to release all their frustrations surrounding Valentine’s Day, by setting up a ‘venting’ machine, a pun on the concept of a vending machine.

Conceptualised by BBDO Guerrero, the ‘venting machine’ is a 16-foot-tall booth in the shape of a Chill can. Inside it were three activities; screaming, punching, and a slicing game. A Chill can was dispensed after completing the chosen activity and participants can share a photograph on social media.

Mian David, chief marketing officer at Universal Robina Corporation, explained that the campaign was aimed at the younger demographic, allowing for a ‘drama-free moment’ following the Valentine’s Day festivities.

“We created the venting machine to give them an avenue to have fun and just chill. That’s what Chill is all about – it offers a laid-back drinking experience for people who want to just relax and unwind,” David said.

Meanwhile, Karen Go, general manager at BBDO Guerrero, commented, “Younger Filipinos love to creatively express their feelings. Congratulations to our partners at Chill for their successful event and we are excited to see how we can elevate them further.”

Manila, Philippines – Bank of the Philippine Islands (BPI) has launched a new campaign that aims to inform new and existing customers of the ‘promise’ of turning their dreams into reality. 

Developed in partnership with creative agency BBDO Guerrero, the new campaign showcases BPI’s commitment to customers, be they new or existing, in making their goals a reality with one simple step – opening an account online in as quick as five minutes.

Titled ‘Kween Tomatita’, the new ad highlights a customer’s five-minute to five-year plans, achieving all of her goals with the help of the bank’s mobile app.

Cathy Santamaria, BPI’s chief customer and marketing officer, believes that with their vast network and innovative products and services, they can support Filipino’s everyday needs and ambitions. 

“BPI is a partner to help achieve the goals of new and existing customers. We are very excited to be working with BBDO Guerrero on this campaign,” said Santamaria.

Meanwhile, David Guerrero, BBDO’s creative chairman, said, “Our idea is to communicate the ease of starting a long-term relationship with the country’s most trusted financial institution to everyday consumers. We hope that this project is the first of many for this newfound partnership.”