Tag: Azerion

Singapore – Digital entertainment and media platform Azerion has recently unveiled its latest suite of video solutions, designed to drive consideration and engagement across JAPAC.

These new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.

Furthermore, Azerion promises versatility in presenting advertisers with connections to diverse audiences through new and exciting combinations of ad formats to make campaigns more effective.

Going into detail with this initiative, Azerion offers viewers seamless navigation through video content using familiar gestures such as hovering, swiping, and clicking, while also having the option to embed interactive elements in videos, direct shopping from the video interface, personalised video experiences, and rewarded video experiences through engagement incentives. 

Talking about these integrations, Lizzie Grant, director of operations & partnerships JAPAC at Azerion, said, “Applying strategic targeting to video campaigns has never been more accessible, with key data integrations to access broadcast audiences such as Samba TV audience behaviour, TV synch, through to lower funnel curated audiences based on user browse behaviour via our proprietary DMP, we have the power to make brand videos work smarter and harder.”

Meanwhile, Jay McCalla, creative director at Azerion, commented, “We have always prided ourselves on our creative expertise, we know what works and how to ensure maximum user engagement. Video is a natural space for us to bring our creativity to life and work with brands in a way that suits their needs to drive strong results.”

Sydney, Australia – Flashtalking, an independent ad server by global adtech stack Mediaocean, has announced a partnership with digital advertising solutions provider Azerion to bring dynamic creatives to high-impact video and gaming formats in Asia-Pacific.

By leveraging Azerion’s exclusive ad formats and proprietary SSP in conjunction with Flashtalking’s diverse data inputs, advertisers can now deploy dynamic creative across high-impact, standard display, video, and gaming environments through managed services and programmatic buys, at scale. 

Azerion’s portfolio includes a network of over 300,000 premium publishers, gaming partners and developers and it houses a network of over 20,000 owned and operated games with proprietary audience targeting tools and delivery technology to reach audiences at scale.

Meanwhile, Flashtalking’s dynamic creative optimisation capabilities allow for real-time customisation of ad content based on user data, ensuring that creative messaging is tailored to the audience. Through their technology, Flashtalking provides valuable insights into campaign performance, audience behaviour, and attribution, helping advertisers make data-driven optimisation decisions.

Georgia Woodburne, managing director for JAPAC at Azerion, said, “We are thrilled to partner with Flashtalking by Mediaocean across the JAPAC region. By integrating Flashtalking’s technology into our existing offering, we can provide an additional avenue for activating dynamic targeting across our platform, enabling advertisers deliver personalised messaging to their target audience in real time.”

Meanwhile, Jay Smith, vice president for sales in JAPAC at Flashtalking, commented, “We are delighted to collaborate with Azerion and integrate our dynamic targeting capabilities into their platform, enabling adaptive strategies throughout the entire marketing funnel. This partnership allows us to leverage Azerion’s unique offerings, providing additional solutions for our clients.” 

Sydney, Australia – Azerion, a digital entertainment and media platform, has teamed up with SeenThis, a company specializing in adaptive streaming, to transform the way campaigns are delivered in Australia and New Zealand while reducing emissions significantly.

With its fusion of creativity and technology, Azerion ANZ provides clients with a wide range of solutions, including high-impact rich media, in-game advertising, and tailored performance plans. 

Elizabeth Grant, operations and partnerships director at Azerion, explains, “In this climate, it is more important than ever for advertisers to work with trusted partners and to deliver competitive outcomes, maximizing revenue through effective use of media and technology. Through this partnership and SeenThis’ innovative and ground-breaking technology, we are thrilled to put sustainability at the forefront of digital campaigns.” 

Grant added, “Adaptive streaming lends itself perfectly to our multi-channel product suite and we look forward to delivering streamlined campaigns across a number of channels and formats while driving performance for a range of climate-conscious brands and agencies.”

For advertisers who place a high priority on environmental sustainability, the alliance offers the optimal answer, according to both companies.

Meanwhile, Steve Alpe, partnerships director for ANZ at SeenThis, commented, “We are delighted to partner with Azerion to drive more sustainable advertising at scale in these important markets. Our unique technology, with its data-efficiency capabilities, enables the reduction of our clients’ data transfer from creative delivery – which would reduce the energy consumption of the internet and, in turn, drive lower carbon emissions. 

He added, Beyond this, while minimising unnecessary data in digital advertising, we also deliver an enhanced user experience and performance gains – with instant load times and high quality creatives.”

Sydney, Australia – Azerion, digital advertising solutions provider, has announced Caitlin Huskins as its new commercial director for the JAPAC region.

With more than 13 years of experience in the digital advertising industry, Huskins has held several senior leadership roles across the agency landscape.

Most recently, Huskins served as the group marketplace director at EssenceMediacom, where she was responsible for driving digital growth and building strong client relationships. Prior to that, she played a key role in the company’s expansion of its client portfolio in the Asia Pacific region as the digital integration director at Havas Media. Earlier in her career, Huskins also served as investment director at Mindshare.

In her new role at Azerion, Huskins will be responsible for developing and executing the company’s commercial strategy in JAPAC, with a focus on expanding its client base and driving revenue growth. She brings extensive experience working with clients across multiple markets and delivering results for some of the world’s leading brands.

Azerion has achieved significant milestones in the JAPAC region in recent months. In June 2022, the company successfully launched the Azerion brand after the acquisition and integration of Inskin Media. In the same month, Azerion also began offering gaming as part of its platform proposition. 

A few months after, the company announced the expansion of its advertising auction platform’s presence, Improve Digital. This expansion is seen to further solidify Azerion’s position as a leading player in the digital advertising space in the region.

Commenting on her appointment, Huskins said, “I am thrilled to join Azerion and be part of a team that is committed to delivering exceptional results for its clients. With the launch of Performance by Azerion in JAPAC, we have a unique opportunity to provide clients with a comprehensive end-to-end solution that drives performance and ROI. I look forward to working with the team to build on the company’s success and take it to the next level.”

Georgia Woodburne, managing director at Azerion JAPAC, commented, ‘Caitlin is known in the industry for her reputation as a driven and results-oriented leader, and we are fortunate to have her join our team at Azerion JAPAC. Her passion for mentoring and developing talent, combined with her extensive experience working with clients across multiple markets, will be invaluable as we continue to expand our capabilities as a full funnel platform in the region. We are excited to see Caitlin’s impact and how she will help us drive growth for our clients.”

Sydney, Australia – Azerion, European digital media and gaming platform, has announced the APAC launch of its new data and technology arm, Performance by Azerion.

With a strong heritage in high-impact, gaming, video, and audio advertising, Performance by Azerion establishes the platform as an end-to-end solution for clients. 

Azerion’s team of full-funnel specialists are able to offer customised strategies and curated audiences, assisted by Azerion’s proprietary DMP. Combining their creative expertise with data captured from unique browse, search and social activities, along with contextual data, Performance by Azerion captures billions of monthly data events in the aim to identify and build bespoke audiences in real-time. 

The company boasts of the Azerion datasphere that can scale even niche or cookieless audiences, and with data refreshed every two hours, it brings live audience insights into targeting strategies.

Georgia Woodburne, managing director at Azerion JAPAC, said, “It is more important than ever that advertisers work with trusted partners that deliver competitive outcomes. Clients are seeking to maximise revenue through media and technology, and this is what Performance by Azerion will strive to achieve.”

The company says Azerion’s performance solution is designed to increase performance across all advertising funnel objectives, by creating bespoke targeting, creative, and measurement strategies within the Azerion ecosystem. Azerion’s extensive portfolio of products now provides clients with end-to-end solutions that drive attention, high-value ROI and performance-based outcomes. 

“We are proud to offer clients and agencies fully customised solutions that have a laser-focus on performance,” said Elizabeth Grant, operations and commercial strategy director of Azerion JAPAC.

The new offering will be available to APAC clients from May.

In late 2022, Azerion announced its acquisition of London-based programmatic agency and digital trading desk, Hybrid Theory, with operations in the APAC region. The company has acquired nearly fifty companies since 2014.

Amsterdam, Netherlands – Digital entertainment and media platform Azerion has acquired programmatic agency and trading desk Hybrid Theory, which specialises in mid and lower funnel campaigns.

The acquisition allows Azerion to open a new footprint for the company in the US, and the broader APAC market.

Hybrid Theory’s technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and creativity, to power smarter advertising across the full customer journey.

Through the acquisition, Azerion will integrate Hybrid Theory’s custom-built technology offering of solutions, hands-on support and independent managed execution. Hybrid Theory’s strength in data will allow Azerion to build and target detailed audience segments, proving effective for brands at acquiring new customers.

In addition, Azerion will strengthen its position in the UK, US, and the broader APAC market to deliver and work with their advertisers and publishers in collaborative and hybrid ways, bridging the gap between in-housing and outsourcing for brands and agencies. 

Umut Akpinaar, co-CEO of Azerion, said, “I am pleased to announce the acquisition of Hybrid Theory by Azerion. This acquisition will provide Azerion with enhanced skills and capabilities to manage advertiser campaign performance. We are confident that Hybrid Theory’s market-leading data capabilities will provide Azerion with the best-in-class technology to power better and smarter data-driven advertising potential to our advertisers and publishers.” 

He added, “As such, this acquisition is a perfect fit to our growing portfolio and we are excited to harness the power of data and create tailored ads to give our audiences the best experience on our platform.”

Meanwhile, Patrick Johnson, CEO of Hybrid Theory, said, “Joining the Azerion Group allows us to continue to deliver on our ambitions through far greater global scale and linkages between our technology and the Azerion platform. Hybrid Theory’s unique capabilities in data now have the addition of proprietary first party data at scale, which coupled with Azerion’s branding capabilities provide an unparalleled linkage with our performance heritage.” 

He added, “At the same time, Azerion’s culture is also a fantastic match of client-focused entrepreneurial thinking to deliver industry-leading results. We are thrilled to be joining the Azerion team.”

Azerion recently announced a tie-up with advertising platform Right Thing Media to allow advertisers to deliver campaigns with social impact messaging inside its portfolio of in-game advertising and high-impact inventory across APAC. 

Sydney, Australia – European-headquartered digital media, gaming, and entertainment company Azerion has partnered with advertising platform Right Thing Media to allow advertisers to deliver campaigns with social impact messaging inside its portfolio of in-game advertising and high-impact inventory across APAC. 

Under the partnership, Azerion and RT.M will enhance existing creative with social and environmental impact messaging and calls to action that inspire and engage audiences. They can work with any ad format, distributor, agency or media owner across web, mobile, and app campaigns. The two companies also manage the full creative and amplification process, from concept to completion: compiling post-performance data from ad distribution partners, and delivering funds to non-profit, charity, and social enterprise partners.

Moreover, the partnership enables advertisers to earmark an agreed percentage of their total campaign spend to be pledged to a nominated charity or nonprofit partner. It also produces an impact report that combines ad performance with impact insights and outlines how the campaign has made a tangible difference to society, whilst meeting the brand’s ad performance goals.

Gerson Barnett, executive director of Right Thing Media, commented, “We are thrilled to team up with Azerion in the Asia-Pacific region to drive change within the media industry and enable charities to elevate their profile. We’re all about action, and our partnership with Azerion will enable more brands to deliver effective high–social–impact campaigns to deliver a responsible media supply chain.”

Meanwhile, Georgia Woodburne, Azerion’s JAPAC managing director, said, “We have a platform that allows us to reach millions of users, serving quality creatives in environments where we already have secure heightened attention. We’re excited to be able to partner with Right Thing Media to use our platform for positive social impact, and to bring awareness to causes that really matter, for both consumers and brands.”

Singapore – European-headquartered digital media, gaming and entertainment company Azerion has announced the formal launch of its high-impact ad auction and gaming SSP ‘Azerion’s Improve Digital’ in Australia and Southeast Asia. This follows Azerion’s APAC launch in July this year.

The proprietary SSP enables publishers to sell digital ad inventory across their web, mobile and app-based properties, while allowing advertisers to deliver high-impact creative ads to consumers with a strong focus on brand and performance results.

In addition, it enables advertisers to reach highly engaged and diverse audiences across Azerion’s owned-and-operated web properties, as well as independent digital publishers. The company’s advertising auction platform provides media buyers with high-impact ad formats across publisher sites and game titles through standard display, native, skin and video ads.

As a full-featured SSP, it allows multiple ways of monetising publisher inventory including header bidding, programmatic guaranteed or via private marketplaces. The burgeoning in-game advertising also brings more choice and flexibility for sellers and buyers to connect directly and conduct ad transactions.

Elizabeth Grant, operations and commercial director for JAPAC at Azerion, said, “The cornerstone of Azerion’s advertising auction platform Improve Digital is that by merging in-game advertising with our high impact creative technology, we place attention, brand and performance at the centre of every marketing campaign.”

She also added that the Asia-Pacific market is yet to reach its full potential and presents an untapped opportunity for advertisers seeking to reach gaming audiences, which vary wildly in demographic and cultural background.

“The gaming audience is growing exponentially across mobile, casual and social formats and brands have a unique opportunity to take part in this growth. We expect advertisers to increasingly embark on the journey of deploying our gaming and technology expertise to connect with hard-to-reach audiences across web, mobile and app,” she added.