Tag: Australia
Sydney, Australia – Optus has unveiled a new brand campaign in partnership with the Sydney Gay and Lesbian Mardi Gras 2026, rolling out a film series and interactive map experience aimed at spotlighting personal journeys within the LGBTQIA+ community. Developed in collaboration with creative agency Apparent,...
The initiative is supported by films accompanying the launch, directed by Matt Devine (launch film) and Scott Stirling (behind-the-scenes), and produced by Revolver.
Melbourne, Australia – Australian retail media company Zitcha has appointed Steve Biddle as chief commercial officer, as the business expands across key markets. Biddle joins the company after 14 years at Meta, where he most recently served as director of retail media network strategy and solutions....
According to the company, Untangld will work closely with The Australian Ballet’s in-house marketing, creative and digital teams, alongside its research and media partners, to evolve the brand and strengthen audience engagement across touchpoints.
Developed with long-term creative partner Leo Australia, the campaign features two 30-second brand TV commercials supported by 15-second iterations, six-second cutdowns, as well as social, digital, out-of-home (OOH), PR, and in-store branding executions.
Tinder reported a 170% increase in mentions of “yearn” and a 125% increase in mentions of “slow-burn” in Australian Tinder profiles.
The agency will focus on shopper activation aimed at influencing purchase decisions at shelf and building preference over private-label alternatives throughout the year.
Melbourne, Australia – Havas Red has appointed Erin Sing as executive director of its Melbourne office, marking a strategic push to accelerate growth following a year of major client wins, award-winning campaigns, and the opening of a new Havas Village in Richmond. Sing will lead Havas Red’s Melbourne...
Developed in partnership with Howatson+Company, the campaign focuses on the mindset that characterises Australia’s most ambitious people—a relentless drive to achieve goals both professionally and personally.
Sydney, Australia – Amplify, the global creative agency specialising in experience, entertainment, and culture, has strengthened its APAC creative leadership with a series of senior appointments, including Jordan Dale as its first global creative director. Relocating from Amplify’s London hub to Sydney,...
