Tag: Australia
Sydney, Australia – International advisory, ventures, and creative firm Meliora has acquired Auckland-based digital consultancy Backchat Media, bringing the boutique agency’s founder, Mel Lee, into the fold as an equity partner. The move comes as Meliora, founded by Clive Dickens in 2025, seeks to cement...
Under her leadership, Think HQ has championed work that doesn’t just capture attention, but drives real behavioural change, all while staying grounded in authenticity and cultural understanding.
The campaign, developed by Howatson+Company, marks what the company describes as a shift from a period of rebuilding to one of renewed competitiveness, following a year of network expansion and business transformation.
Sydney, Australia – Samsung Electronics Australia has rolled out a series of nationwide activations as part of a creative campaign developed with Clemenger BBDO, supporting the launch of its Galaxy S26 series and Galaxy Buds4 line. Central to the campaign is a microdrama series titled “The Elephant in...
The move follows a decision by the Australian Competition and Consumer Commission (ACCC) not to renew the Marketing in Australia of Infant Formulas (MAIF) Agreement, a voluntary code that expired in February 2025.
Sydney, Australia – PubMatic has announced the rollout of its Live Moment Planning solution across premium live sports environments in Australia, including Foxtel’s Kayo SPORTS streaming service. The solution enables advertisers to activate programmatic campaigns in real time during live sports broadcasts,...
Sydney, Australia – Amazon Ads and Spotify have teamed up to deepen their foothold in Australia’s fast-growing programmatic advertising market, linking retail data with streaming audiences in a single buying pipe. The tie-up allows advertisers in Australia to access Spotify’s audio and video inventory...
The campaign was created by an all-female team, including models, creatives, and production staff, aligning with the brand’s focus on women-led storytelling.
The campaign focuses on everyday scenarios to underscore the role interpreters play in ensuring accuracy, confidentiality and professionalism in sensitive settings.
Authority Member Samantha Yorke said the rules governing electronic marketing communications are clear when promotional content is present.
![[Campaign] Happy Kicks, Happy Kids](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Happy-Kicks-Happy-Kids-1.jpg)