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Tag: Australia

02:09 Bankwest
Bankwest highlights new Just Enough Bank features in latest campaign
Posted on February 10, 2026
by Melissa Reyes
Australia – Bankwest has launched a new campaign in collaboration with advertising agency Bear Meets Eagle On Fire, highlighting new features on the bank’s Just Enough Bank platform. The campaign comprises three videos depicting Bankwest customers navigating surreal scenarios, including becoming their...
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AAMI campaign film Only so much luck to go 'round 60
AAMI explores Australia’s ‘wins and wobbles’ in new brand campaign
Posted on February 9, 2026
by Sharona Nicole Semilla
Australia – AAMI and Leo Australia have unveiled the latest chapter of the national insurer’s ‘Because Australia’ brand platform, offering a distinctly Australian take on luck and its limits. The multichannel campaign builds on the idea of Australia as the lucky country, suggesting that for every win,...
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WNBL, Sephora partnership 2026
Sephora, WNBL fuses beauty and basketball in new partnership
Posted on February 9, 2026
by Lyene Marie Darang
Sydney, Australia— Sephora Australia has entered into a partnership with the Women’s National Basketball League (WNBL), becoming the league’s official beauty partner for the 2026-2027 season. The collaboration brings together the beauty retailer and Australia’s national women’s basketball competition,...
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JB Hi-Fi Australia enters retail media through exclusive partnership with Retail MediaWorks
JB Hi-Fi Australia enters retail media through exclusive partnership with Retail MediaWorks
Posted on February 6, 2026
by Teddy Cambosa
The launch gives advertisers access to JB Hi-Fi’s omnichannel footprint, which includes 207 physical stores nationwide and one of Australia’s most visited consumer electronics websites.
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Virgin Australia renews AFL, AFLW airline agreement ahead of 2026 season
Virgin Australia renews AFL, AFLW airline agreement ahead of 2026 season
Posted on February 6, 2026
by Teddy Cambosa
Under the renewed agreement, the airline will continue to fly all 19 AFL and AFLW clubs nationwide, transporting players, coaches, league officials and support staff.
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URBNSURF x IT'S FRIDAY
URBNSURF taps It’s Friday for new brand positioning, platform
Posted on February 5, 2026
by Sharona Nicole Semilla
Australia – Australia’s first surf park operator URBNSURF has appointed independent creative agency It’s Friday as its strategic and creative partner following a competitive pitch process. The appointment supports URBNSURF’s next phase of growth, with It’s Friday tasked with developing a new brand positioning,...
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Former Clemenger, Monks leaders launch AI-focused production company MC&V
Former Clemenger, Monks leaders launch AI-focused production company MC&V
Posted on February 5, 2026
by Teddy Cambosa
MC&V AI Creative Production is positioned to support agencies and brands navigating the growing complexity of AI-driven production.
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DoubleVerify appoints Robert Millett as business director in Melbourne, expands AU operations
DoubleVerify appoints Robert Millett as business director in Melbourne, expands AU operations
Posted on February 5, 2026
by Teddy Cambosa
His appointment comes as DoubleVerify continues to scale its APAC operations, following the launch of its Malaysia office last year.
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Westpac’s ‘Double You’ campaign highlights everyday financial progress amid cost pressures
Westpac’s ‘Double You’ campaign highlights everyday financial progress amid cost pressures
Posted on February 4, 2026
by Teddy Cambosa
Australia – Westpac has rolled out a new national advertising campaign titled ‘Double You’, extending its long-running brand platform ‘It takes a little Westpac’. The campaign launched on 1 February 2026 and will run across television, digital, outdoor and social channels. At the centre of the campaign...
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Coopers Brewery continues ‘Forever Original’ brand platform with national integrated campaign
Coopers Brewery continues ‘Forever Original’ brand platform with national integrated campaign
Posted on February 2, 2026
by Teddy Cambosa
The 'Forever Original' platform reflects what the company describes as a long-standing commitment to independence and originality.
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