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Tag: Australia

Kevel expands into Australia, appoints Chris Woodworth as APAC regional director
Kevel expands into Australia, appoints Chris Woodworth as APAC regional director
Posted on January 30, 2026
by Teddy Cambosa
The move comes as retail and commerce media across Australia and the wider region transition from early experimentation to a more execution-focused phase.
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ATMOS STUDIOS x THE SYSTEM
Atmos Studios animates the law with ‘The System’ for Arnold Thomas & Becker Lawyers 
Posted on January 30, 2026
by Sharona Nicole Semilla
Australia – Cloud-based VFX house Atmos Studios has delivered its most ambitious work to date with The System, a striking new campaign for personal injury law firm Arnold Thomas & Becker Lawyers that transforms an intimidating legal process into a cinematic, sci-fi experience. Created by Andy Flemming...
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Red Rooster shifts to social-first strategy with Kill Boring Dead appointment
Red Rooster shifts to social-first strategy with Kill Boring Dead appointment
Posted on January 29, 2026
by Teddy Cambosa
The appointment marks the first move in what the fast-food brand describes as a new chapter focused on prioritising social media as a core brand and engagement platform.
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Dementia Australia appoints BMF, Fiftyfive5 for national brain health awareness campaign
Dementia Australia appoints BMF, Fiftyfive5 for national brain health awareness campaign
Posted on January 27, 2026
by Teddy Cambosa
The campaign will be evidence-based and integrated, and is intended to address gaps in public understanding of dementia risk factors, particularly the impact of repeated head trauma
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GIO launches new brand campaign positioning insurance as a ‘safety mat’
GIO launches new brand campaign positioning insurance as a ‘safety mat’
Posted on January 27, 2026
by Teddy Cambosa
The campaign, which carries the tagline “Great Insurance, Obviously”, centres on the idea of a safety mat as a visual metaphor for protection, reflecting the role insurance plays in cushioning unexpected events.
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Melbourne Skydeck refreshes brand positioning with Town Square-led campaign
Melbourne Skydeck refreshes brand positioning with Town Square-led campaign
Posted on January 23, 2026
by Teddy Cambosa
The platform seeks to differentiate Skydeck from Melbourne’s well-known street-level attractions by positioning it as a place where the city’s sport, culture, events and everyday life can be viewed simultaneously from an elevated perspective.
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303 Perth’s René Migliore to step down after 14 years with agency
303 Perth’s René Migliore to step down after 14 years with agency
Posted on January 22, 2026
by Teddy Cambosa
Migliore will remain with the agency until the end of March to support a smooth transition for staff and clients.
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agency discussino
Confidence in in-house media grows as 86% of brands rate costs on par with or better than external agencies
Posted on January 21, 2026
by Melissa Reyes
Australia – Confidence in in-house media capabilities is continuing to rise, with nearly 86% of brands saying their in-house media agency rates are as good as or better than those offered by external agencies, according to a collaborative report by the In-House Agency Council (IHAC) and advertising consultancy...
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Nine deepens Mantis partnership to boost brand-safe inventory and contextual targeting
Nine deepens Mantis partnership to boost brand-safe inventory and contextual targeting
Posted on January 21, 2026
by Teddy Cambosa
The renewed agreement will see Nine continue to use Mantis’s technology across its news, lifestyle, sport and entertainment content, while also exploring deeper integration within its app environments, including the GoodFood app.
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Justine Progroske Million Dollar Branders
Agency Leadership Decoded: Justine Pogroske on building powerful brands and empowered teams at Million Dollar Branders
Posted on January 19, 2026
by Sharona Nicole Semilla
At Million Dollar Branders, brands are not just built—they are engineered to endure. Standing out for their rare integration of commercial intelligence, buyer psychology, and creative ingenuity, creating brand experiences that are both strategically precise and emotionally resonant.  Every campaign...
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