Singapore – Marking it as one of the global automotive brand’s biggest production for Singapore, Audi has recently launched the online premiere of their latest car model, the Audi e-tron GT, which puts a spotlight on Singapore’s well-known sights and lines such as the Gardens by the Bay and The Interlace building complex.
The premiere, made by creative agency BBDO Singapore and produced by film production house electriclimefilms, was directed by local director Juffrie Friday, and displayed some of the great feats of architecture around the country, as the team was given a rare opportunity to unleash the performance of the car as well as its beauty and futuristic design. The film demonstrated Audi’s vision for the future and marks a new era of electric mobility.
The film result is a combination of a 60-second campaign film alongside an on-stage experience, featuring local and international guests, including the experts who were part of the car’s development.
Audi e-tron GT is the brand’s flagship electric model, and it embodies the progressive attitude and demonstrates a new level of performance and driving experience that endears fans of the brand.
For Rudi Venter, head of marketing at Audi Singapore, their latest car model is their ‘brand shaper’, adding that it is important that they go beyond presenting the product to Singapore, and that this car is a crucial building block of their ambitions for the future, where they will play a leading role in shaping the transformation as current society heads into a new age of mobility.
“We want every aspect of the online premiere to be a reflection of our brand, both as a leading global premium car brand and as a proud and active stakeholder in Singapore. We believe that the concept and execution of this project set even higher expectations from consumers as they look forward to even more exciting developments from the Audi brand,” Venter said.
Meanwhile, Guan Hin Tay, chief creative officer at BBDO Singapore, commented that their latest work with Audi Singapore coincides with the fact that they felt ecstatic when they won the creative mandate for the automotive brand this year.
“To help launch Audi’s first fully electric sports car: The Audi e-tron GT is something BBDO is extremely privileged and excited about as it allows us to showcase how we were able to find a balance between using global content and creating local content that will appeal to our potential customers. All the footage was shot and edited to evoke excitement and local storytellers were selected to complement the unique features of the electric vehicle,” Tay added.
Lastly, Dora Claire David, senior producer at electriclimefilms, commented, “It was beyond a privilege being provided the opportunity to work hand in hand with the team at Audi Singapore and BBDO Singapore. From the get-go, the message was clear – it had to visually evoke Audi’s future vision for electric mobility. Every shot was thought out carefully, and all teams were hands-on through the creative process.”
