Tag: Asia Pacific
Singapore – Federal Express Corporation (FedEx) has named Salil Chari as regional president of its Asia Pacific operations, succeeding Kawal Preet as the company seeks to drive growth and strengthen customer experience across the region. Chari, previously senior vice president of marketing and customer...
According to Toyota Motor Asia, the campaign seeks to communicate how the brand’s strengths translate into everyday experiences for customers.
Breaking into APAC as a new adtech player, Yango Ads turned its own market entry into a growth engine – reaching 11.8 million users, generating 51 million impressions, exceeding delivery targets by 174%, and establishing category-leading visibility across key markets. In markets dominated by established...
The acquisition is also expected to support VCCP’s global client base and accelerate its expansion across Asia, with Singapore serving as a strategic hub for future growth.
Singapore — INVNT, an integrated brand storytelling agency, has named James Nicholas Kinney as its first global chief AI officer, creating a new senior leadership role focused on integrating artificial intelligence across the agency’s global operations, with a particular emphasis on the Asia-Pacific...
The move positions Assembly as a tech-enabled, end-to-end brand performance agency in the region, integrating brand strategy, creative, media, data, and commerce.
Manila, Philippines – Filipino consumers are among the most patient in the Asia Pacific & Japan region, but their tolerance diminishes without clear guidance, data security, and personalisation, according to a new study by customer engagement platform Twilio. The research found that Filipino consumers...
MARKETECH APAC has announced the jury lineup for the Content Marketing Awards Asia-Pacific 2026, bringing together senior marketing leaders from across the region to evaluate the most compelling content-driven storytelling in today’s evolving marketing landscape. The Content Marketing Awards Asia Pacific...
Singapore – Creative consultancy ballsy has named Becky Leng as managing director, which also coincides with the launch of Kaki Sosial, a dedicated social content studio by ballsy based in Malaysia. Speaking to MARKETECH APAC, Becky stated that honesty drew her closer to ballsy, and that it is bold,...
Singapore — Samsung Electronics has announced plans to introduce Google Photos features to Samsung TVs from 2026, marking Google Photos’ first appearance on television screens. The initial rollout is expected to begin with the Memories feature, with additional tools scheduled to follow later in the year....
