Kendall will play a vital part in driving the agency’s overall strategy - expanding its client base, and leading cross-functional teams to deliver results.
In his new role, Ho will support AVIA CEO Louis Boswell and work closely with the teams in Singapore and Hong Kong, focussing particularly on the curation of AVIA events and conferences as well as membership development and engagement.
She will drive commercial and operational excellence at Virtue, growing the account management team and its capabilities, in addition to developing client partnerships and new business opportunities.
Moreover, the joint offering will serve to meet the evolving needs of brands in the region by optimising ad spend and ensuring that the important aspects of digital advertising strategies are followed meticulously.
In this newly created role for the region, Prerna will focus on designing and delivering an elevated client experience across dentsu’s services in creative, media and customer experience management (CXM).
Flash Coffee aims to double down its current expansion in Singapore, Indonesia, Thailand, Hong Kong and South Korea, as well keeping updated on their own technology and product innovation.
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