Tag: Asia Pacific
They include Lauren Myers-Cavanagh as new senior director of communications for Microsoft Asia and Simran Singh Sethi as senior communications manager for Microsoft ASEAN.
Singapore – Foodpanda has recently introduced a pick-up feature in its grocery delivery service pandamart. This allows customers to conveniently collect their groceries themselves, providing them with increased options and flexibility in receiving their orders. Although the feature is currently available...
The survey found that 58% of respondents were unsure where they could redeem their loyalty points, while 56% were unaware of the value of their accumulated points.
Australia – Attention measurement and optimisation platform Playground xyz has announced a partnership with global adtech PubMatic. Said partnership aims to allow advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s attention intelligence platform...
To address concerns regarding data ownership and the impact on confidential research data and PI information, earlier this year OpenAI developed a proprietary AI research assistant utilising the ChatGPT algorithm.
By leveraging Azerion’s exclusive ad formats and proprietary SSP in conjunction with Flashtalking’s diverse data inputs, advertisers can now deploy dynamic creative across high-impact, standard display, video, and gaming environments through managed services and programmatic buys, at scale.
By entering these territories, the company aims to offer its array of technology solutions to local businesses, fuelling their growth and fostering success.
Furthermore, around 92% of marketers surveyed in APAC are already collecting zero-party data, primarily through surveys (58%), social media polls (52%), and email campaigns (51%).
In today's competitive landscape, programmable emails have emerged as a vital tool for brands in terms of communicating personalised communications with their users.
In addition, Adform and SeenThis collaborate with Scope3 in their joint mission to help to devise best-in-industry approaches to enabling the reduction and measurement of carbon emissions when delivering display advertising.
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