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Tag: Asia Pacific

Starbucks’ Greener Store expansion in APAC to set benchmarks for company’s environmental responsibility
Starbucks’ Greener Store expansion in APAC to set benchmarks for company’s environmental responsibility
Posted on April 18, 2023
by Teddy Cambosa
Five Greener Stores across Singapore, Thailand, and Vietnam are amongst the first in the Asia Pacific region to be certified, with over 20 more expected in 2023.
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InMobi new appointment featured
InMobi names Susannah Llewellyn as VP of agency partnerships for APAC
Posted on April 18, 2023
by Teddy Cambosa
Before joining InMobi, Susannah Llewellyn worked as business agency director at Google.
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Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Posted on April 18, 2023
by Teddy Cambosa
The Meltwater solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.
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Marriott Bonvoy appoints Grey Group SG as social media agency for APAC
Marriott Bonvoy appoints Grey Group SG as social media agency for APAC
Posted on April 17, 2023
by Teddy Cambosa
Through the social media mandate, Grey Singapore will promote Marriott Bonvoy’s brand promise through engaging social content, while offering strategic counsel and guidance on brand strategy. 
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Heineken x Le Pub ad featured img
What does ghosting your friends actually look like? Heineken’s latest ‘spooky’ ad shows us what
Posted on April 14, 2023
by Teddy Cambosa
‘The Ghosted Bar’ partially attributed to findings by a YouGov which revealed that almost half of employees in Singapore and Malaysia are guilty of ‘ghosting’ their friends.
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Klook x Mandai Wildlife Featured Img
Mandai Wildlife Group to co-develop regional marketing campaigns with Klook in new tie-up
Posted on April 13, 2023
by Teddy Cambosa
The said partnership will also help in making Mandai Wildlife Reserve as a top-of-mind destination in Singapore.
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Paul Nagy VMLY&R Featured
VMLY&R promotes Paul Nagy as chief creative officer for APAC
Posted on April 5, 2023
by Teddy Cambosa
Paul Nagy previously served as the chief creative officer for VMLY&R in Australia and New Zealand.
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Around 73% of APJ consumers warn they will drop brands with poor digital personalised experiences
Around 73% of APJ consumers warn they will drop brands with poor digital personalised experiences
Posted on March 31, 2023
by Teddy Cambosa
The data notes that consumer frustration with inconsistent digital experiences is growing, as 53% of consumers in the region report being frustrated with their interactions over the past year, up from 51% the year before.
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ADK Rie Otsuka Featured
ADK Connect hands dual leadership role to Rie Otsuka to head firm’s APAC growth
Posted on March 30, 2023
by Teddy Cambosa
Before joining ADK, she led the digital and CRM practices at McCann Worldgroup, particularly the global teams for Mitsubishi Electric, Hitachi, and Panasonic. 
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foodpanda’s ‘double tips, double love’ campaign to bolster rider support in Asia
foodpanda’s ‘double tips, double love’ campaign to bolster rider support in Asia
Posted on March 30, 2023
by Teddy Cambosa
Said campaign is currently live in the Philippines and will be launched in Singapore, Malaysia, Pakistan, Bangladesh, Cambodia throughout April, and is estimated to impact more than 124,000 delivery partners. 
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