Tag: Artificial Intelligence
Under a newly formalised Joint Business Plan, the partnership aims to embed Google’s AI technologies — including Gemini and image-to-video tool Veo — throughout the traveller experience.
Recent ALA research reveals a growing tension between consumer expectations and trust. Nearly half of members (46%) expect brands to understand their preferences, while 58% are willing to share their data in exchange for more relevant offers.
India – DermiCool has partnered with Wondrlab India to launch a fully AI-generated advertisement film, marking a bold step forward in tech-driven brand storytelling. Created in collaboration with AI creative agencies The TopScout and Crushed Studios, the ad film reimagines the fight against ghamoriyan...
China – LUX, together with VML Singapore, has unveiled a new campaign that challenges deep-rooted naming traditions in China—encouraging women to reclaim their identity by creating meaningful, modern names that celebrate who they truly are. As part of the campaign, LUX and VML Singapore launched ‘Reclaim...
Since launching in March, ACAM has gained traction as a national initiative designed to ensure every marketer in Australia can confidently and responsibly adopt AI.
Hong Kong – In a move that bridges tradition and innovation, Chinese herbal wellness retailer Hung Fook Tong has teamed up with Nutribite to launch a personalised meal service powered by AI and rooted in traditional Chinese wellness principles. The new meal service combines AI technology with nutritional...
Creative innovation company R/GA has launched its AI search optimisation platform to help brands track their visibility.
Customer data cloud Amperity has launched its ‘Identity Resolution Agent,’ an AI-powered tool that unifies customer profiles.
India – Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign spotlighting its revamped creamier recipe and locally produced range. Conceptualised by Schbang, Britannia The Laughing Cow’s latest film-led...
‘nexAI’ uses Nexxen’s proprietary data to introduce improvements across four main areas. In planning, AI-powered tools support audience planning, forecasting, and strategic recommendations to provide clearer insights.
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