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Tag: Artificial Intelligence

Astro, Talon Creative team up on AI-powered campaign to provide positive encouragement online
Astro, Talon Creative team up on AI-powered campaign to provide positive encouragement online
Posted on December 9, 2024
by Teddy Cambosa
Bringing together the power of generative AI, the stars of ‘Project; Exit’ and Astro’s social media presence, Talon created a way for Mierul Aiman and Shasha Abedul to give moral support to those in need directly on social media.
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DEPT, Shopify team up to unlock commerce possibilities for businesses
DEPT, Shopify team up to unlock commerce possibilities for businesses
Posted on December 4, 2024
by Teddy Cambosa
The agency remarked that in today’s complex digital environment, brands face the ‘multi/multi/multi challenge’—managing multiple brands, expanding into multiple markets, and engaging customers across multiple channels. 
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Coca-Cola unveils roster of consumer experiences for upcoming Christmas festivities
Coca-Cola unveils roster of consumer experiences for upcoming Christmas festivities
Posted on November 29, 2024
by Teddy Cambosa
These experiences are built on the brand’s last year's message 'The World Needs More Santas’, with Coca-Cola continuing to celebrate the spirit of Santa Claus within each of us this Christmas.
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Creative marketing agency Prompt on highlighting creativity as currency through digital strategies
Creative marketing agency Prompt on highlighting creativity as currency through digital strategies
Posted on November 28, 2024
by Teddy Cambosa
For Prompt, their objective as an agency is to help businesses implement, strengthen and refresh their digital marketing channels in their pursuit of growth.
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cisco-AI-readiness-report
AI readiness in India declines, with only 18% of organisations fully prepared for deployment
Posted on November 14, 2024
by Aliza Carmona
Only 18% of organisations in India are fully prepared to deploy and leverage AI-powered technologies, marking a decline from 26% a year ago, a report from Cisco revealed.
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SEA’s digital economy to reach $263b in GMV this year: here’s what sectors drive increased tech adoption
SEA’s digital economy to reach $263b in GMV this year: here’s what sectors drive increased tech adoption
Posted on November 6, 2024
by Teddy Cambosa
From AI-driven travel planners to generative AI-based fraud detection, AI is delivering value across SEA's digital economy, with applications spanning various industries.
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Haleon launches AI-powered tool to make advertising more inclusive for consumers
Haleon launches AI-powered tool to make advertising more inclusive for consumers
Posted on October 31, 2024
by Teddy Cambosa
According to Haleon, its ‘Health Inclusivity Screener’ is the only data driven tool of its kind to analyse digital advertising content for both readability and inclusivity metrics. 
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While Filipino prosumers acknowledge AI excitement, majority worry on widening digital divide
While Filipino prosumers acknowledge AI excitement, majority worry on widening digital divide
Posted on October 29, 2024
by Teddy Cambosa
In the survey, it noted that tech-savvy individuals, representing 15-20% of the population, prioritise a balance between innovation and human-centric practices. They acknowledge the revolutionary potential of AI while expressing deep concerns about its societal implications.
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Only 36% of Singaporean consumers trust AI amidst data privacy concerns: report
Only 36% of Singaporean consumers trust AI amidst data privacy concerns: report
Posted on October 29, 2024
by Aliza Carmona
Singaporean consumers have grown wary of artificial intelligence (AI), with only 36% trusting AI amidst data privacy concerns, according to a new Qualtrics report. 
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Klook expands Google Cloud partnership to improve platform’s AI capabilities for travel services
Klook expands Google Cloud partnership to improve platform’s AI capabilities for travel services
Posted on October 24, 2024
by Aliza Carmona
Through the partnership, Google Cloud will equip Klook with AI capabilities that will boost its productivity.
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