Tag: Artificial Intelligence
Indonesia – Dentsu Indonesia, in collaboration with the prominent Indonesian newspaper Harian Kompas, has launched an innovative initiative to empower sexual assault survivors with a platform to be heard and a reliable, legally sound tool for self-protection. Titled MANTRA of Hope, the initiative stemmed...
India – Britannia Industries, in collaboration with WPP, has launched ‘Britannia A-Eye’—an AI-powered retail innovation built on Google Gemini and Vertex AI Multimodal Live—designed to transform the shopping experience for the visually impaired. Britannia A-Eye turns a smartphone into an intelligent...
London, UK – Jellyfish, the global digital marketing company under The Brandtech Group, has introduced a new AI-driven media in-housing platform as part of a broader rebrand that includes updated visuals and a new tagline. The new platform, built on Jellyfish’s automated marketing system, integrates...
This partnership enhances Monks' ability to provide clients with cutting-edge data and AI solutions for personalised experiences and marketing effectiveness.
Indonesia — Indonesian telecom provider Telkomsel has signed a mobile video advertising agreement with Novosol, a global mobile advertising platform, aiming to expand mobile ad revenue in Indonesia’s $20b advertising market. The agreement is projected to generate $300m within three years, providing brands,...
Philippines – AXA has introduced ‘AXA Bucket List Ai,’ a text-to-dream creator designed to inspire people to visualise their aspirations while emphasising the importance of protecting them against life’s unexpected challenges. Developed with Publicis Groupe in Thailand, the Philippines, and...
Singapore – Scope3 has unveiled the Scope3 Agentic Media Platform, an AI-powered solution designed to help partners create and market agentic media products that prioritise efficiency and sustainability from the ground up. The Scope3 Agentic Media Platform leverages AI to streamline the media supply...
Backed by Oracle’s team of experts and an extensive network of partners, the centre is designed to equip organisations with the tools and expertise needed to upskill teams, explore AI-driven solutions, and modernise critical business operations.
India – Samsung, in collaboration with Cheil India, has unveiled a new campaign showcasing how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the Bespoke AI Laundry washing machine. The new campaign illustrates how Samsung’s AI-powered washing machine simplifies...
In MARKETECH APAC's latest What's NEXT in Marketing interview, Joyce Seah, Head of Client Success, APAC at Quantcast, explores the role of AI in programmatic advertising.
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