Singapore – Global media measurement and optimization platformIntegral Ad Science (IAS), has announced that its AI-driven ‘Total Media Quality (TMQ)’ brand safety and suitability measurement product is now generally available across Facebook, Instagram, and Reels.
Through this partnership, IAS’s new post-bid brand safety and suitability measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
Going into detail, IAS brand safety and suitability measurement product expansion to Meta gives advertisers the ability to measure adjacent posts to an advertiser’s campaign using IAS’s multimedia technology to provide unique insight into video content, providing advertisers with third-party validation with trusted and transparent industry metrics, and providing third-party validation for advertisers to understand and optimise their Meta inventory filters.
Additionally, advertisers can now leverage IAS Signal, its unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns.
Talking about this expansion, Lisa Utzschneider, CEO of IAS, said, “IAS is steadfast in delivering solutions to help marketers measure and optimise performance in dynamic, user-generated social environments like Facebook and Instagram. This expansion allows brands to identify higher-quality media and scale across these platforms, signifying another important milestone in helping brands enhance brand equity across the entire digital ecosystem.”
Meanwhile, Samantha Stetson, vice president of client council and industry trades at Meta, said, “IAS’s release of Brand Safety and Suitability Measurement across Facebook and Instagram is a meaningful step forward in our continued work to provide transparency and trust across our advertising ecosystem. Responsible marketing is a top priority at Meta – and we are pleased with our continued partnership to bring this important solution to our advertisers.”
Singapore – In line with Safer Internet Day, Bumble has announced the launch of its newest feature, ‘Deception DetectorTM,’ as part of the company’s continued commitment to building friendly, secure, and genuine interactions throughout the last decade. ‘Deception DetectorTM’ uses artificial intelligence (AI) to detect and minimise spam, fraud, and phoney profiles, proactively addressing these issues before members become aware of them.
Within the first two months of using this technology, Bumble saw a 45% decrease in member reports concerning spam, fraud, and phoney accounts.
According to Bumble’s research, participants worldwide cited the possibility of fraud and phoney accounts as their top concerns when it comes to online dating. Moreover, almost half of the female respondents (46%) expressed concern about the reliability of the online connections they had made on dating apps. These worries and anxieties can keep people away from making deep connections that could greatly improve their lives.
Bumble Inc.’s Deception DetectorTM introduces a quick and reliable machine-learning approach that is used to assess the authenticity of profiles and connections on all of its platforms. In testing, Deception DetectorTM blocked 95% of the accounts that Bumble Inc. classified as frauds or spam. This AI-powered automated technology works in tandem with committed human support, demonstrating the dedication to creating a safe and empowering community.
Speaking about the launch, Lidiane Jones, CEO at Bumble Inc., said, “In recent years, the online landscape has evolved significantly and we see a growing concern about authenticity. Bumble Inc. was founded with the aim to build equitable relationships and empower women to make the first move, and Deception DetectorTM is our latest innovation as part of our ongoing commitment to our community to help ensure that connections made on our apps are genuine.”
She added, “With a dedicated focus on women’s experience online, we recognize that in the AI era, trust is more paramount than ever. We are being thoughtful about how to best use new models to reduce the anxiety of making connections and support our community, with AI standing as a main area of focus.”
Artificial Intelligence (AI) has been around for a long time. But for the past few months, it has accelerated and taken the marketing industry by storm, giving marketers unprecedented opportunity while opening more doors on how to distil its power to full capacity. Although iterations of the use of AI are now being witnessed, there are still some questions surrounding the technology.
In the world of marketing, MARKETECH APAC wanted to uncover how brands can use AI for success, and in doing so, what challenges they can prepare for, as well as what opportunities can be gained through AI innovation.. For that, we turn to Konrad Feldman, CEO & co-founder of Quantcast–the adtech that specialises in AI-driven real-time advertising, audience insights, and measurement.
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives.
Firstly, according to Feldman, the innovation of AI has moved past itself, it is not just ‘one thing’ but an umbrella of approaches. What makes it a true mark of growth in this digital age is the fact that it can interact with what has been democratised for everyone; information on the open internet.
Right off the bat, productivity is the biggest benefit of AI, and for marketers, this means being able to have more room to do the jobs they were meant to do, better..
“There’s going to be all sorts of companies launched and tools that sit on top of these [large language] models that will help us with productivity and that will help us get through our work quicker, freeing up marketers to be more creative and more and more innovative. I think everyone should be testing these things to get a feel for themselves,” he said.
Konrad also added that the more we can set these tools to understand the data patterns to be able to predict the right audiences and to autonomously optimise campaigns, it frees people up to do things that people are still much better at doing.
“One of the more intricate use cases of AI for marketers is being able to narrow down which audience segments are best to reach for an advertising campaign”, stated Feldman.
“So one of the key benefits [of AI] is helping [to] decide which set of consumers would be best to reach for an advertising campaign. In any market, there’s a large potential [audience], but the reality is, very few marketers want to reach the entire audience.”
Many advertisers have an increasing amount of information on their customers. Feldman gave the example of an airline that has a route to San Francisco and is promoting tickets for that destination could have many hypotheses by which someone could become a customer. But even with a large number of people, it would only be able to identify a subset of those motivations.
And this is where programmatic advertising enters the picture and leverages machine learning, which can more systematically assess the characteristics of customers that may be interested in a brand’s offer.
Ultimately, Feldman said there are different types of AI for different types of problems, but just like any other technology, one should start not with the goal of simply using technology.
“You should start with the goal of solving a specific problem,” he said.
Overall, machine learning and AI algorithms work as an optimisation process where they are trying to minimise some errors and maximise some value, so one must be able to provide the incentive for the way the algorithm learns.
“Be really clear about the problem that you want to solve and how you’ll measure success. I think that’s an important framing – having a clear understanding of what success looks like.”
Another important thing — the willingness to experiment.
“Be willing to experiment, recognise that not everything you try with new technologies is always going to work straight off.”
He elaborated by saying that if something doesn’t work and you can understand why, that’s how you learn in advance.
He then concluded, “So getting a model where you’re able to experiment and learn quickly is powerful. And that’s the last thing I’d say – experiment. These new products that are available based on [breakthroughs] and the availability of data is such that we’re seeing some really interesting, emergent properties from these models. And they’re available, and they’re accessible. And anyone can go and use them. Just try them out!”
Watch the full interview with Feldman here.
Manila, Philippines – The use of artificial intelligence (AI) in marketing strategies has become a defining characteristic of the modern business landscape. AI is transforming how brands interact with consumers, enabling relevant and personalised marketing campaigns, data-driven decision-making, and enhanced customer experiences. And yet, as beneficial as it seems, many are just only starting to explore AI adoption in their strategies. The question is: are marketers in the Southeast Asia region, particularly in the Philippines, ready for these new technologies?
In light of this, MARKETECH APAC invited top Philippine marketing leaders for a roundtable event to share their insights on AI in marketing, and how they’re implementing AI across their marketing strategies. What resulted was a lively and positive outlook on how marketers in the country can move forward as an industry that embraces AI technologies as part of its DNA.
Marketing leaders who attended the event include:
Blessie Cruz, AVP/group head – marketing at 2GO Group Inc.
Benjamin Quiroga-Rivera, managing director, APAC at Emma Sleep
Greg Anonas, international wine and food marketing director at Emperador Distillers, Inc.
Erik Kristofer Riola, marketing director at Firefly Electric & Lighting Corporation
AR Polinar, marketing deputy director at Flash Express Philippines
Rochelle Vandenberghe, chief marketing and digital business officer at FWD Insurance
Brian Augustine Reyes, digital marketing lead (performance marketing lead) at Lalamove
Kat Costas, SEA e-commerce marketing lead & country marketing head at Levi’s
Andrew Guevarra, head of brand marketing and communications at Malayan Insurance
Pocholo Garcia, head of digital & e-commerce at Malayan Insurance
Albet Roble-Buddahim, chief marketing officer at PRIMER Group of Companies
Munmun Nath, chief marketing officer at UnionDigital Bank
Opening with a keynote address by Konrad Feldman, co-founder and CEO of Quantcast; AI-powered technologies have empowered marketers to gain invaluable customer insights, personalise experiences, and optimise campaigns for unprecedented success. Drawing attention to AI’s ability to analyse vast amounts of data in real time, Feldman also underscored its transformative impact on customer segmentation, targeting, and predictive modelling. Moreover, his presentation delivered a compelling case for embracing AI in marketing as an indispensable tool for unlocking untapped potential, driving growth, and shaping the future of customer engagement and brand success.
“AI is math, not magic. Technology when combined with human ingenuity and creativity really can be magic. AI machine learning can improve everyday advertising experiences for billions of consumers, they can help marketers get better return of investment, they can help content producers capture good revenue for producing original content,” he said.
Feldman also added, “The complexity of everyday tasks has grown with the market and many folks still follow the same processes for planning activations in the past, albeit with nicer tools, but more and more time is spent using these tools, and… lots and lots of levers and dials to check on and constantly adjust, and the technology has made the marketer the computer.”
On the benefits and challenges of using AI to for marketing
The attending Philippine marketing leaders also shared their insights on the status quo of AI in marketing and how brands could better use and benefit from it.
Malayan Insurance’s Pocholo Garcia, shared that they use AI to empower their customer experience (CX) strategies.
“[AI] is primarily for CX, at least on my end, and that’s not just in terms of getting people to convert, because that’s just step one. We want the whole experience of choosing us [as their insurance provider] to be smooth for everyone, not just for clients but also for the people on the inside,” he said.
Meanwhile, Lalamove’s Brian Augustine Reyes explained how AI has been integral in improving efficiency, productivity, and data-driven decision-making for brands and marketers alike.
“As someone who handles the day-to-day performance optimisation, AI can really give you more time to do the strategic thinking part instead of just… identifying the right audience [and] thinking up creatives. AI also gives the advantage of creative optimisation, developing what kind of communication is effective for your audience to improve your metrics,” Reyes said.
Meanwhile, PRIMER Group’s Albet Buddahim explained how the versatility of AI can be beneficial on the e-commerce side of things, and further reach untapped databases.
“AI can help us on the e-commerce side. We’re sitting on a 1.7 million email database but the match on Facebook and Google are low. Maybe [AI] can help us find where the rest of these 1.7 million are going in a way where I can drive them to our offers,” he said.
Lastly, Flash Express’s AR Polinar expressed how AI is beneficial in terms of planning, saying, “We use AI for planning and forecasting. It’s really useful for us [in] making sure that our operations are really ready [based on] the data we’re receiving from our partners and customers.”
It is also worth noting that many marketing leaders are also acquainted with more mainstream AI tools, including the generative AI tool ChatGPT.
For Emma Sleep’s Benjamin Quiroga-Rivera, AI tools such as ChatGPT are easy to understand and accessible to use by all, including marketers.
“What we’ve seen particularly with this consumer product, ChatGPT, is just how accessible and easy it is to visualise and sort of ideate creatives, which we found quite fun to play around with,” he said.
Despite the benefits AI has brought to marketers, there are still concerns on whether there are people who are actually capable of using such technology.
This was according to Levi’s Kat Costas, saying, “For us, it’s [about] automation and personalisation… [AI] helps us with the media, in terms of identifying the right segments [and] the right assets that will be served through each of the segments. The big challenge for us is, do we even have the people who can use the technology.”
The negative implications of AI
Despite all of the benefits AI brings to the marketing scene, industry leaders still have levels of uncertainty when it comes to using such AI tools.
Flash Express’s AR Polinar noted that the downside of using AI has been around losing qualitative data upon maximising AI tools.
“One disadvantage would be focusing more on quantity vs quality because of AI. We might not verify the data we receive or not take action immediately. The challenge is to always verify the [data or the] actions of our consumers on the ground,” he said.
For Emperador Distiller’s Greg Anonas, AI still has limited capabilities in exploring unknown marketing territories.
“When it comes to AI–we think it’s a boon to everyone, but it does have some things that it can’t handle. For example, strategic thought and entrepreneurial thinking. What we’re concerned about is, as we move further into AI, we get into things that people have not done before,” he said.
Meanwhile, Erik Riola from Firefly Electric commented that while there are certain negative perspectives on AI technologies, marketers are still open to exploring such tools.
“People tend to focus on the negatives rather than where [AI] could benefit… It is in the understanding, which I feel as a marketer, that we could better use and employ these technologies. But I say that it is a conscious level of optimism because it is still very fresh, at least from the consumers’ perspective,” Riola said.
He added, “All of a sudden now a lot of people are talking about ChatGPT, and as a marketer, you don’t want to be a dinosaur in your industry…you want to learn that technology. And that’s what we are trying to employ today.”
The industry leaders recognised the transformative power of AI in enabling personalised experiences, data-driven decision-making, and improving customer engagement. And expressed the undeniable benefits and potentials of implementing AI in various marketing strategies.
They also highlighted the positive impacts of AI in efficiency, productivity, and creative optimisation–as it becomes more and more accessible for marketers. While acknowledging these, they also raised the concern of limitations such as investments or time, loss of qualitative data, and marching into unmarked territory.
As AI continues to evolve, the future of marketing holds exciting prospects and could redefine how consumers interact with products and services, taking engagement to unprecedented heights.
However, it’s important to note that while AI offers immense potential, Human creativity, emotional intelligence, and ethical considerations still play crucial roles in designing campaigns that truly connect with audiences on a meaningful level. In this journey, collaboration will be key – between marketers and AI systems, amongst industry peers, and with consumers to ensure that the right balance is struck.
Singapore – 80% of APAC customers are likely to take their business elsewhere as a result of poor experiences, and 61% of consumers will not tolerate bad experiences and will walk away after just one or two bad encounters, according to the data cloud communications agency Vonage in their ‘Global Customer Engagement Report’ for 2024.
In connection to this, the report stated that APAC consumers claim that their poor experiences are mostly consisted of long wait times when speaking with an agent (63%), no way to speak to customer service via voice/phone (59%), lack of 24/7 support availability (48%) and lack of self-service support (46%).
These findings are especially important, given that the global data revealed that APAC consumers continue to prefer a range of channel options when communicating with businesses, with mobile phone calls (36%), messaging/non-SMS apps (31%) and phone calls via apps (29%) ranking high in preference. However, less than half (42%) indicated they are “very satisfied” when communicating with businesses.
As such, these findings underscore opportunities to leverage AI. With tools like AI-based virtual assistants, businesses are equipped to provide quick resolution, reduce frustrations and ultimately provide a more targeted and personalised experience for the user.
With AI, businesses can specifically address urgent customer inquiries, provide smarter self-service at scale, and deliver smart interactive voice responses and skills-based routing to connect customers with an agent best suited to handle their query, preventing and mitigating a bad customer experience.
Lastly, report findings demonstrate that consumers are embracing AI to make their experiences better. In fact, responses show a likelihood that chatbot and video chat usage will more than double within the next year, with 10% using chatbots today and 23% expected usage in the next six to 12 months. Additionally, 13% indicate they’re using video chat today, with 26% expected usage in the next six to 12 months.
Talking about the findings, Joy Corso, chief marketing officer at Vonage, said, “This data underscores that, to differentiate on customer engagement, businesses need an omnichannel communications strategy that allows customers to contact them seamlessly across their preferred channels.”
“Those that do will also benefit from the ability to leverage the powerful capabilities of AI across communication channels, such as voice, video, messaging, and chat, enabling them to augment live customer support. This goes a long way to ensuring personal and real-time customer engagement at every touchpoint,” she added.
Singapore – SQREEM Technologies has been named the official AI marketing partner for Saracens, an English rugby union club. Through the partnership, SQREEM will deliver consumer intelligence solutions for the rugby union club, allowing for a more in-depth understanding of the club’s supporters’ preferences, behaviours, and needs.
SQREEM has a data capture infrastructure that collects market data and transforms it into useful real-time consumer knowledge bases. SQREEM’s automated digital supply chain leverages AI-driven capabilities to utilise consumer insights and customer cohorts for omnichannel activation, resulting in improved cost efficiency, engagement, revenue, and brand uplift.
Moreover, SQREEM will also be the presenting partner for the ‘Inside Training’ films posted on Saracens’ channels before every game, reaching out to an audience of more than a million supporters.
Speaking about the partnership, Ian Chapman-Banks, CEO of SQREEM, said, “Saracens and SQREEM are a natural fit. Both organisations thrive in highly charged environments and are driven by a collective determination to succeed that surpasses the sum of our parts. This partnership enables us to elevate each other, fostering brand and business growth within a sports-centric business ecosystem involving players, commentators, spectators, and investors.”
He added, “Through this partnership, we are proud to represent Singapore’s vibrant AI ecosystem on the global stage.” As part of the partnership, the SQREEM logo featured on the kits for both Saracens Men and Women during their match against Bordeaux Begles in the Investec Champions Cup.”
Meanwhile, Lucy Wray, CEO of Saracens, expressed, “We are excited about our partnership with SQREEM Technologies and the unique AI capabilities they bring to Saracens as we continue to build in performance, stature and geography. SQREEM’s approach to technology and artificial intelligence will allow us to harness world-leading technology to drive our audience growth, engage more meaningfully with our existing fans and reach potential new fans for the Saracens Group.”
Global – Storyblok, the content management system (CMS) in its category, has formed a partnership with Lokalise, an AI-powered translations and automatic localisation company. Through the partnership, AI-powered translations can be integrated into a site in order to localise content for users.
Companies like CoachHub use the Lokalise integration to quickly translate material in Storyblok into many languages, saving them 25% of the time they would otherwise spend on content management.
The partnership comes in line with the ongoing issue where companies are able to interact with clients globally, but most fail to make meaningful connections because they don’t prioritise localisation. Around 500 marketers participated in a global survey conducted by Storyblok, which revealed that 79% of businesses only use their CMS to distribute content in one to three languages. Remarkably, the largest percentage (35%) limits the language in which their content is published.
Concurrently, 43% of participants indicated that translating and localising content is important, while only 7% said it is not important. Around 81%of participants agreed that publishing information in multiple languages would improve their client acquisition efforts. Of those, 44% said it would be very helpful for their efforts.
AI is seen as essential in the endeavour to convert the need for localization into concrete outcomes, as demonstrated by the 90% of participants who said that they would be open to exploring its application for multilingual content translation within their content management system. By integrating AI-powered translations straight into the CMS, the Storyblok and Lokalise integration makes this shift easier.
Petr Antropov, co-Founder of Lokalise, said, “It’s fascinating to see the size of the gap between companies that offer their products and services in only one language (35% of the survey’s participants), and, say, half of Lokalise’s 3500 customers that run their offers in eight or more languages. Thanks to recent technological developments which made localisation no longer a challenge but an opportunity, that gap will not stay for long, and we’re excited to play a part in the change.”
Meanwhile, Barry D’Arcy, VP of partners at Storyblok, said, “Enterprises understand the value of translating their content, but many fail to prioritise it because the path forward appears to be unclear or overly complicated. Our partnership with Lokalise makes translation and localisation a natural part of content workflows. 2024 should be the year that more businesses finally take multilingual content experiences seriously.”
Singapore – Striving to adopt comprehensive policies and procedures concerning artificial intelligence, Milk & Honey PR has launched its latest initiative centred around the complexities of ethical AI implementation.
Dubbed the AI Ethical Playbook, this document places a central focus on the company’s dedication to responsibly embrace the use of technology in public relations. This then emphasises the specific use of AI within the PR industry as well as the importance of compliance and strategies for agency self-regulation.
In a company survey, 91% of Milk & Honey PR’s current clients believe that it is either fairly or extremely important for their PR agency to stay updated and embrace AI tools to enhance its services.
However, with data privacy and security risks identified as the primary concerns, the overall sentiment towards AI is divided between enthusiasm and cautious curiosity.
Talking about the company’s ethical standards and commitment, Meilin Wong, partner and CEO at Milk & Honey Singapore, said, “As an agency, we believe in embracing AI responsibly. The playbook serves as a testament to our commitment to ethical AI integration and as a guide towards human-centric use of AI in the realm of public relations. The Asia-Pacific region is vast and has unique cultural, social, and economic contexts.
“As brand communicators serving local and global clients in Asia, a human-led AI approach is all the more essential in ensuring authentic, trusted, and culturally nuanced messaging,” Wong concluded.
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five key tech trends set to shape how brands connect with customers.
The race for first-party data
2024 is set to be the year of first-party data with Chrome deprecating third-party tracking cookies over 2024, following the lead of other browsers having already implemented similar changes. Brands will be focused on strategies to build their own valuable first-party data, built up from purchasing signals tracked via loyalty programs, registered users, CRM and so on.
Brands will be turning to publishers to harness their vast contextual and enriched datasets from either registered users or gleaned from the type of content being consumed in real-time. Combinations of both publisher and advertiser data via data cleanrooms have been a topic of interest and will be interesting to see how this is picked up over the year.
The shift promises contextual interest targeting, enabling a more precisely tailored match for brands between creative and audiences. The focus on sharper targeting translates into reaching the right audience with specific intent, ultimately, leading to increased conversion rates and effectiveness.
Focus on innovative advertising
The ongoing adoption of more premium and effective ad solutions is a growing trend, which is only set to continue from an effectiveness and a user experience perspective. Clients are reporting that campaign budgets can be extended up to seven times more just by using more effective formats.
Brands are demanding more premium sponsorship opportunities and publishers are accommodating via a range of high-impact and bespoke formats. This means more curated and higher quality ad experiences on-site, resulting in a longer-lasting impact from awareness to engagement through to conversion. We’re seeing a further development toward solutions overlaying first-party data or contextual insights with premium ad formats. This delivers more personalised and relevant experiences, which are particularly effective for eCommerce.
And as smartphone users worldwide reach an estimated 4.6 billion, with expectations of surpassing 5.1 billion by 2028, mobile internet traffic already claims nearly 60 per cent of total web traffic. In response to this unprecedented growth, there’s the need for a more expansive, premium mobile ad format that would not only extend the in-ad experience via a seamless, scrolling user experience; it would also drive brand awareness and communicate additional product information in an unobtrusive, impactful way.
Innovative new ad formats like BrandStory outshines competitors with triple the ad space and 2.8 times greater time in view than single scroll ad formats. This addresses the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration and action within one comprehensive solution.
e-commerce to continue upward trajectory
We’re witnessing the takeoff of e-commerce across the board, supercharged from the shift during lockdown as businesses of all sizes realised the value of having a direct relationship with their consumers. On top of the sale, e-commerce is allowing advertisers to own the data relating to the customer and the sale, which is a huge factor in the boom.
e-commerce will see sustained growth as brands demonstrate a willingness to invest in channels that streamline the conversion process and build that direct line to their customers. We’re seeing a take-up of in-banner transactions, shoppable video, contextual targeting and dynamic e-commerce ads already playing a pivotal role in the transformation.
Harnessing AI
AI is quickly moving from a novelty to being embedded within a multitude of platforms to increase effectiveness and revolutionising the landscape, both on the overall marketing function and the specific ways we engage with technology. This includes from a generative perspective of creating content and messaging to getting a better handle on insights and planning, particularly with the abundance of first-party data. The wealth of information from this data will serve as a fertile ground for extensive learning and the development of models tailored to audience insights.
Surge in digital outdoor and connected TV channels
In the coming year, brace for a significant expansion in alternative advertising channels, particularly digital outdoor and connected TV. We anticipate substantial growth and innovative strategies as these channels evolve to become pivotal players in the advertising landscape. We have even been seeing clients connecting their digital out-of-home and digital display campaigns with live data, meaning interactions with the digital campaign can be relayed to the digital out-of-home screens – another space to watch.
The future of consumer-driven digital experiences
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike. The strong focus on first-party data, the use of AI, the evolution of online shopping, the rise of different advertising channels and the march toward new ad formats are all painting a picture of innovation, integration and adaptability. It’s a call for advertisers and publishers to work together, align their strategies with what consumers are looking for and create a landscape where creativity, data insights and modern technology come together for a more engaging advertising experience.
This article is written by Harley Ramien, Director for Asia Pacific at Bonzai
The insight is published as part of MARKETECH APAC’s thought leadership series under What’s NEXT 2023-2024. What’s NEXT 2023-2024 is a multi-platform industry initiative which features marketing and industry leaders in APAC sharing their marketing insights and predictions for the upcoming year.
Singapore – Digital travel platform Agoda, has unveiled its latest foray in AI storytelling with ‘Travel in Colours’, which invites travellers to explore the world through a kaleidoscope of destinations that mirror the vibrant hues of Agoda’s logo.
Promising users with a colour filled journey, Agoda’s Travel in Colours is a curated collection of travel experiences designed to ignite wanderlust and inspire a viewers’ next vacation.
Specifically, the colours and destinations mirror Agoda’s logo with reds, yellows, emeralds, purples, and blues, giving users a diverse glimpse of locations and cultures for users to see and experience these places from their screens.
This project leverages the latest AI technology with ChatGPT and Midjourney to create stunning, hyper-realistic images that capture the essence of each location. While not all images are 100% accurate representations, ‘Travel in Colours’ is a playful and inspiring testament to the joy of travel, designed to ignite the wanderlust within.
Talking about this initiative, Matteo Frigerio, CMO of Agoda, said, “We believe that the power of AI can bring a new dimension to travel storytelling, making it more engaging and accessible to everyone.”
“Agoda has always been at the forefront of digital innovation, and with ‘Travel in Colours’, we’re pushing the boundaries of how travel stories are told,” he added.
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