Tag: ALDI

Australia – ALDI Australia is making it easier than ever for Australian shoppers to find high quality products at every day low prices in its latest campaign via BMF.

The campaign, ‘Quality is Easy to Find’ opens up on a tense briefing between a search leader and his volunteers in remote bushlands. As the team embarks on what is expected to be a long and tenuous mission, the search is swiftly called off just as it begins. 

Then, a member of the search party quickly finds what they have all been looking for – ALDI’s Deli Originals Traditional Style Hommus, proving that quality is easy to find at ALDI since that is all ALDI stocks.

Jenny Melhuish, marketing director at ALDI Australia, said, “ALDI isn’t about offering endless options, we are about offering Aussie shoppers the right one. Every single product on ALDI’s shelves is benchmarked against customer favourites and category leaders, enduring multiple quality tests and reviews to ensure it meets our incredibly high standards.”

She added, “If it doesn’t stack up, it simply doesn’t make the cut because quality shouldn’t be something you have to search for. At ALDI, it’s right there in front of you. With a carefully curated range of 1,800 core range products, we make it easy for shoppers to find high quality items at unbeatable prices every day.”

Meanwhile, David Fraser, executive creative director at BMF, commented, “Nobody wants to spend more time scouring supermarket shelves, comparing labels, and questioning their hommus choices. So ALDI keeps it simple and only stocks the very best.”

Created in partnership with BMF, Zenith Media, and Ogilvy PR, the integrated campaign will air across TV, cinema, radio, OOH, social, owned channels, and PR.

Australia –  ALDI Australia is urging Aussies to be extra this Christmas without spending more on a new campaign with creative agency BMF.

The film campaign features a couple tasked to bring a turkey and the gravy boat to a Christmas party, showing how they go over the top to make the celebration more special.

In collaboration with BMF, Zenith Media, and Ogilvy PR, the campaign will run across TV, cinema, radio, OOH, and other channels.

The campaign comes alongside the launch of ALDI’s Christmas recipe generator, called the ‘Festive Extra-nator.’ It is set to feature more than 30 recipes to help Aussies prepare their feasts.

The recipe generator will be available on ALDI’s website starting Nov. 14.

Jenny Melhuish, marketing director at ALDI Australia said, “Every Christmas, even those of us who plan to keep it low-key can’t help but splash out on little indulgences, festive flair, and the finishing touches that make Christmas feel like Christmas. It’s the time of year when everyone ups their game, and ALDI is no exception.”

“Christmas plans tend to escalate pretty quickly. So, it’s great that ALDI is making sure everyone can still bring something extra to the table this year, whether it’s a big ol’ turkey or just a little gravy boat,” David Fraser, co-executive director at BMF, commented. 

Sydney, Australia – Global supermarket chain ALDI has launched its latest campaign in Australia, which encourages Aussies to celebrate and go big on the little things that make a Christmas feast feel special.

Created in partnership with BMF, Zenith Media, and Ogilvy PR, the campaign gives a comedic take in appreciating Christmas side dishes which are usually overlooked, showing that going big on it can make their Christmas even more special. 

This campaign coincides with ALDI’s extensive range of seasonal products being made available at affordable prices, giving Aussies the means to give every dish on their table the main-character energy this festive season.

Talking about the campaign, Jenny Melhuish, marketing director at ALDI, said, “From the beloved sides to feasting favourites like the ham or the turkey, Aussies can have the Christmas they want by shopping with ALDI, making substantial savings and without ever compromising on quality.”

“This year, we want shoppers to be able to go big on the little things without going big on their budgets in the process. This can easily be a reality for all Aussies by simply making ALDI their one stop Christmas shop this festive season,” she added. 

Meanwhile, David Fraser, executive creative director at BMF, commented, “A ham and turkey without sides is just a ham and turkey. They only become a Christmas feast when they’re surrounded by a plethora of sides. So it felt good to give sprouts and potatoes the limelight for a change.”

The integrated campaign will air across TV, cinema, radio, OOH, social, owned channels, and PR.

Australia – Due to its commitment in providing high quality products with affordable prices, supermarket chain ALDI Australia has launched a humorous campaign titled ‘Shop ALDI First’, to convince the Australian shoppers that it is the top choice when it comes to buying grocery needs, despite the existing supermarket competitions.

In partnership with creative agency BMF, the 30-second campaign highlights a shopper who looks at her remaining item on the shopping list after buying at Aldi. Later on, a cashier told her that it would be cool if she found it in another supermarket. 

The customer leaves the supermarket, uttering the words, ‘you will always be my first’ – sounded like they’re in a television drama, but it implies the message that Aldi will always be their first choice in grocery needs.

Jenny Melhuish, marketing director at ALDI Australia said that they understand the shoppers if they have choices in supermarkets. However, she also highlighted that it’s more worth it to shop at ALDI due to its cheaper prices compared to other supermarkets, given that Australian shoppers spend a lot during post-christmas and holiday season.

This campaign also comes after research revealing that 45% of Australian shoppers chose ALDI based on their parents’ brand of choice despite their savings.

Other works from the campaign will also be posted on television, OOH channels, print, digital and social.

Sydney, Australia – Christmas is no doubt coming to town, and Australia-based supermarket chain ALDI has released the new instalment of its Christmas campaign, newly called ‘Overcooked Generosity’.  

The said ad is the sophomore rendition of the ‘You Can’t Overcook Christmas’ campaign launched by ALDI Australia last year. The campaign, conceptualised together with creative agency BMF, aims to encourage Aussies to ‘go all-out’ this festive season and feed the ‘spirit of generosity.’

The campaign comes with a 30-second understated comic that sees two women trying ‘too hard’ to not be the one to grab the very last piece of prawn off the table out of ‘generosity’. Just to avoid the prawn finally landing on one’s plate, the women fight it off with silly aggressive stunts such as plates being shoved with one of the women even throwing herself out the door, only to roll down the veranda to avoid the prawn. 

https://youtu.be/k1rX-BWbPxs

In a real jovial punch, we find that there are indeed more prawns cooked and prepared for everyone. The ad finally ends with the line, ‘more prawns, more everything, because you can’t overcook Christmas’. 

ALDI Australia’s Marketing Director, Mark Richardson, said, “At a time when Aussies will be auditing their festive plans to balance the Christmas they want, with the Christmas they can afford, ALDI plays a unique role in helping people Overcook their Christmas, without overcooking their budget.”

Richardson continued “Aussies can have the Christmas they want while saving the money they need and not compromising on quality. Because at ALDI Christmas is about more than just savings, it’s about getting more for your money.”

Meanwhile, David Fraser, creative director at BMF attributed the concept of the new ad to the proverbial family animosities that are always bound to happen when families get together during the holidays, even saying that Christmas isn’t complete without a few well-meaning relatives engaging in a polite fight.

“Overcooking such a simple truth felt like it would strike a chord with Aussies. And hopefully, ALDI can help families have one less argument this year,” Fraser said.

Aside from BMF, ALDI collaborated with key agency partners Zenith Media, and Ogilvy PR to bring the campaign to market across key media channels, including TV, outdoor, radio, digital, social, PR, catalogue, owned website, EDM, media partnerships, and POS.

Sydney, Australia – With lockdowns in Australia slowly being lifted out across many cities, supermarket chain ALDI has launched its newest campaign, inviting Australians to make their Christmas preparations more creative, exciting, and with gusto.

Part of the campaign includes a 60-second TVC depicting Australians seemingly getting bored or frustrated in preparing for Christmas-related things such as wrapping gifts, setting the table for Christmas dinner or dressing the chicken for cooking. Then, with the popular track ‘Sandstorm’ by Darude, the ad shifts these ‘mundane’ preparations into something more exciting, and ‘party-like’.

https://youtu.be/Y3odEye91Lg

“ALDI wants Aussies to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning hams, ALDI is proving that you simply can’t overcook Christmas this year. We know Australians deserve it, and they deserve it at the best possible prices,” the company said in a press statement.

Mark Richardson, director of marketing at ALDI Australia, said that they wanted to tap into post-lockdown excitement and show what many of us are feeling: this year is the year to go a bit bigger for Christmas.

“To do this, we’ve created an emotive and upbeat Christmas campaign that is centred on the joy of letting loose. We hope that the ‘You Can’t Overcook Christmas’ call to arms, together with ALDI’s prices and phenomenal range, will energise shoppers to create the best possible Christmas for family and friends this year,” Richardson stated.

The campaign is a collaborative effort that has seen the participation of creative agency BMF, production company FINCH, The Kitchen Creative Group, and Bantam Productions.

The integrated campaign, targeting 5 million grocery buyers, will run across key media channels of TV, radio, outdoor, digital, social, catalog, and POS.