Tag: ALDI
Developed in partnership with Bastion and supported by media and digital agencies Zenith and Digitas, the campaign centres on an interactive ALDI IQ Test, a short quiz aimed at helping shoppers gauge their grocery shopping knowledge.
The campaign highlights ALDI’s range of affordable, high-quality festive products as the centrepiece of moments that define the holiday period — from going back for seconds to opening the chocolates before midday.
The campaign, ‘Quality is Easy to Find’ opens up on a tense briefing between a search leader and his volunteers in remote bushlands. As the team embarks on what is expected to be a long and tenuous mission, the search is swiftly called off just as it begins.
ALDI Australia is urging Aussies to be extra this Christmas without spending more on a new campaign with creative agency BMF.
Created in partnership with BMF, Zenith Media, and Ogilvy PR, the campaign gives a comedic take in appreciating Christmas side dishes which are usually overlooked, showing that going big on it can make their Christmas even more special.
This 30-second campaign convinces Australian shoppers to make ALDI as their choice in buying grocery items.
Christmas is no doubt coming to town, and Australia-based supermarket chain ALDI has released the new instalment of its Christmas campaign, newly called 'Overcooked Generosity'.
The ALDI Christmas campaign depicts Australians facing their Christmas preparations with utter excitement and creativity.
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