Tag: AI

Melbourne, Australia – Global commerce company CommerceHub has announced its rebranding to Rithum, bringing together multi-channel commerce solution ChannelAdvisor, distributed inventory platform Dsco, and UK-based AI startup Cadeera under a single name.

The rebranding comes as the company aims to help brands and retailers worldwide power seamless shopping journeys for their customers.

As part of its rebranding efforts, Rithum, formerly CommerceHub, has acquired the AI-enabled technology platform Cadeera to accelerate its investments in AI-powered search and discovery.

Rithum’s acquisition of Cadeera allowed for the utilisation of its multi-modal AI platform, which has the ability to combine the latest advances in computer vision, language processing, and machine learning to power applications including product onboarding, search, and discovery.

Now the commerce company has the ability to power positive business outcomes for its customers, including reduced costs and operational efficiency to enable better consumer experiences.

And with the culmination of multiple commerce companies, Rithum’s network now spans more than 40,000 brands, retailers, and suppliers, enough to support the entire e-commerce lifecycle. This includes managing product listings, marketing, sales, and delivery, which enables businesses to rapidly expand their category and product assortment.

Rithum can also manage inventory with fluctuating consumer demand, establish dropship or marketplace distribution, and integrate digital marketing with listing optimisation, all while testing performance to help maximise ROI and investment.

The commerce platform now processes US$50b in annual gross merchandise value (GMV) and manages over US$500m in digital marketing and retail media ad spend.

Bryan Dove, CEO of Rithum, said, “We’re thrilled to introduce Rithum, which now represents the company we’ve built over the last 20 years—one that has brought industry-leading businesses together to create unmatched value for our customers. Our mission is to build profitable and lasting commerce businesses for the world’s greatest brands, retailers, and suppliers. It’s truly how we operate every day.”

He added, “This next chapter will be our best yet. I’m incredibly proud of the momentum and innovation we’ve seen in our business, and we are committed to fueling our customers’ growth well into the future.”

Also commenting on the rebranding, Aarthi Ramamurthy, chief technology and product officer at Rithum, shared, “We’re excited to welcome the Cadeera team to Rithum. With this new platform, AI will accelerate Rithum’s disruption of commerce by automating a number of processes across the e-commerce lifecycle, enabling retailers and brands to meaningfully reduce operating expenses and increase speed-to-site for new products. This is just the beginning for us. We will continue to invest in this area significantly to infuse AI across our entire platform, equipping brands and retailers with the tools they need to grow their businesses.”

Meanwhile, Heather Hershey, research director for worldwide digital commerce CIS at IDC, said, “Leaders from brands and retailers need a partner that is thinking holistically across different partnership models in the connected commerce ecosystem. Rithum aims to fill this gap in the industry and serve as a one-stop shop, powering the entire e-commerce shopping journey.”

Manila, Philippines – In an effort to bring technology-driven transformation to the scene, Converge ICT Solutions recently announced a strategic collaboration with Salesforce, a global technology company and AI customer relationship management platform, enhancing customer experiences and operational efficiency in the Philippines.

In this collaboration, the two are geared towards the establishment of the first generative AI contact centre, leveraging Salesforce’s generative AI solutions and bringing improvements in efficiency, scalability, and data-driven insights.

Converge will harness the power of predictive and generative AI through Salesforce’s Einstein and Einstein 1 Platform, specifically designed to revolutionise operational efficiency and digital experiences for both residential and enterprise customers.

Salesforce’s Einstein 1 Platform, as the first predictive and generative AI platform on a CRM, will also enable Converge to leverage Einstein Bots for streamlined requests, present relevant service replies for agent-assisted support, and provide real-time analytics, including predicted churn for each customer profile. It is also set to employ Salesforce’s Service Cloud, Field Service, and MuleSoft.

With Field Service, Converge customers are also offered greater transparency, expanding their use of MuleSoft for further integration and connecting data across key business systems.

Talking about the project, Sujith Abraham, senior vice president and general manager at Salesforce ASEAN, said, “This expanded relationship represents the next step in our journey of transforming customer experiences with Converge. Our trusted AI-powered solutions will help Converge deliver more efficient and personalised experiences to customers across all touchpoints.”

“We’re excited to work closely with an industry leader like Converge to harness the power of generative AI in one of the first-of-its kind contact centres in the Philippines,” he added.

Jesus C. Romero, chief operations officer at Converge, also shared, “We have the best-in-class network; now we are leveraging the most modern technology to give the best customer experience to our more than 2 million subscribers.”

“We paved the way for the more meaningful use of AI in our network operations (in our back-end), and now we are embedding this into our customer-facing operations in the customer experience. We are committed to innovating in every aspect of our business to better serve the broadband needs of our customers,” he concluded.

The new contact centre is scheduled to be operational in the second half of 2024, aiming to reduce costs, optimise productivity, and enhance the speed and quality of customer service resolution at every touchpoint. This is consistent with Converge’s commitment to digitise support channels and promote self-service.

Philippines – Online employment platform Jobstreet by SEEK has officially launched its newest innovative AI-powered platform in the Philippines to offer better job matches and insights for Filipino talents and employers.

In this new platform, Jobstreet leverages its parent company SEEK’s artificial intelligence (AI) technology to run AI models that can assess talent suitability, shortlist applications, and provide personalised recommendations. It has the ability to process data from various sources, including resumes, job ad descriptions, and the employer’s past behaviours.

Job seekers or talents will be able to see a ‘Top Applicant Badge’ if the platform deems them a strong candidate for the position, increasing their chances to apply for the role.

As part of the new platform, employers can now also make the talent-hunting process more efficient by choosing to include AI-recommended screening questions for their job postings as part of the job application process. This way, they’ll be able to assess more suitable talents based on their responses.

Jobstreet by SEEK is also introducing a new feature, which is the predictive approachability signal. By using predictive technology, potential employers may anticipate talents to approach for the job even before it is even advertised. The platform will go through various factors like talent activity and profile information to assess if a talent is approachable, helping employers when they’re headhunting for profiles on the platform.

Other features also include the ability to decide on profile visibility, which signals employers if a talent is open for job opportunities. Additionally, talents can also access insightful, data-backed career advice and salary information on the platform to help them make informed decisions in their careers.

All these enhancements in the platform will allow Jobstreet to link talents with the right job opportunities and employers to receive more qualified and relevant candidates for their job vacancies.

Jobstreet’s new platform enhancements are made possible by SEEK’s A$180m investment for the last three years as it unifies its three online employment marketplaces, namely SEEK, Jobstreet, and JobsDB. The parent company aims to accelerate their growth and unlock a larger opportunity across the APAC region.

Jobstreet by SEEK will first launch the AI-powered platform in the Philippines before it officially rolls out to the Asia region and the rest of the markets by early 2024.

Dannah Majarocon, managing director at Jobstreet by SEEK Philippines, said, “Over the last 20 years, Jobstreet has been helping millions of people in the Philippines improve their working lives, guided by our vision of ‘a job for every Filipino’. In recent years, we’ve seeing an increasing disconnect between the availability of jobs and talent due to the rise in skills mismatch and the ever-evolving job market. As the country’s leading online employment marketplace, we are constantly improving our platform to meet the needs of our Filipino talent and employers, and it’s now time to say hello to the new Jobstreet by SEEK. We are excited to be delivering even better job and talent matching with the transformation of our platform, that is powered by SEEK’s innovative AI technology.”

Speaking on the launch, Grant Wright, general manager of marketplace and AI products at SEEK, also shared, “At SEEK, we are committed to leveraging data and technology to provide the most effective, efficient, and fair recruitment solutions for talent and employers. We have been investing heavily in data and AI for over a decade with strong results, and will continue to do so as we aspire to make our products more effortless, personalised and trusted for our customers.”

Singapore – Multinational music company Universal Music Group (UMG) and music creation platform BandLab Technologies have announced an industry-first strategic collaboration to promote responsible AI practices in music creation. 

The partnership will advance the companies’ shared commitment to the ethical use of AI and the protection of artist and songwriter rights. Both companies aim to empower the next generation of artists, including those within the BandLab community. 

They will also pioneer market-led solutions with pro-creator standards to ensure new technologies serve the creator community effectively and ethically. They are also planning to develop new and enhanced commercial and marketing opportunities for UMG-signed and BandLab native creators. 

The collaboration is designed to be a beacon of innovation and ethical practice in the industry as it adapts to the evolving digital music landscape. It will bring in a new era where artists are supported and celebrated at every stage of their creative journey.

BandLab has already pledged its support for the Human Artistry Campaign (HAC), a global coalition devoted to ensuring AI technologies are developed and utilised in ways that champion human creativity and culture.

Lucian Grainge, chairman and CEO at Universal Music Group, said, “We welcome BandLab’s commitment to an ethical approach to AI through their accessible technology, tools, and platform. We are excited to add BandLab Technologies to a growing list of UMG partners whose responsible and innovative AI will benefit the creative community.”

Commenting on the partnership, Michael Nash, EVP and chief digital officer at UMG, also shared, “Meng Kuok and his team at BandLab Technologies, as well as the Caldecott Music Group network, have achieved impressive scale at the dynamic intersection of social music and creator technology innovation. At UMG, we constantly seek to empower and support both established and emerging artists. Given BandLab’s passion for music and their dedication to nurturing early-stage artistry at the nexus of ecosystem transformation, they are an excellent partner that is compelling for us on multiple fronts.”

“This is more important than ever right now as AI assumes an increasingly prominent place in the evolution of music creation tools. We look forward to establishing new creative, marketing, and commercial opportunities for our artists and actively engaging with BandLab’s creator community through a highly synergistic structure, collectively protecting today’s and tomorrow’s future superstars through responsible approaches to the utilisation of AI in the creative process,” he added.

Meanwhile, Meng Ru Kuok, CEO and founder at Caldecott Music Group and CEO at BandLab Technologies, said, “BandLab Technologies and our wider Caldecott Music Group network are steadfast in its respect for artists’ rights and the infinite potential of AI in music creation and we believe our millions of users around the world share in this commitment and excitement.”

He added, “Though new technologies offer unbelievable possibilities to break down more barriers for creators, it’s essential that artists’ and songwriters’ rights be fully respected and protected to give these future generations a chance of success. As demonstrated by BandLab embracing the Human Artistry Campaign principles and this collaboration with UMG, we are committed to getting it right. Through our joint efforts, we anticipate a future of music that is innovative, rewarding, and endlessly inspiring.”

Singapore – Around 70% of marketing decision-makers worldwide are investing more than half of their budgets in long-term initiatives, with 78% remaining optimistic in the future regardless of ongoing crises, a study from GfK revealed.

The results showed that 61 percent of marketing decision-makers worldwide believe that their industry has been hit harder than others by the ongoing turbulence of recent years.

Among these numbers, there are regional disparities, with 66% of marketing decision-makers in Europe and 65% in North America feeling particularly affected by the economic situation. Meanwhile, only 52% in Africa and the Middle East and 55% in the Asia-Pacific region agree with this statement.

However, despite ongoing crises, over two-thirds (70%) of marketing decision-makers worldwide are investing more than half of their budgets in long-term initiatives like campaigns focused on strengthening the brand. The proportion further rises to 78% among CMOs.

Industry-wise, consumer tech (76%), automotive (76%), and retail (74%) are among the areas marketing leaders are zeroing in on for long-term brand-building strategies. Additionally, B2B brands are more willing to make long-term investments, with longer conversion cycles and smaller customer bases probably playing a role in their decision.

The results of the study further showed that optimism and confidence are still present among CMOs, as almost three-quarters state that their company has grown in the last three years and 78% state that they are optimistic about the future.

These optimistic marketing leaders are more focused on long-term brand building (77%), suggesting a link between optimism and long-term investment. Most marketing leaders also show impressive confidence in their budgets, with nearly two-thirds overall saying they find it easy to justify their financial needs and fund their marketing expenditures, particularly in North America and Europe.

In terms of the speed at which they receive real-time insights, 61% of global marketing leaders state that they receive actionable insights either immediately after data gathering or in the short term, but still quickly. Only 3% claim that generating insights takes too long to be useful for their marketing campaigns at all.

On the other hand, larger companies seem to have an advantage. The data revealed that the bigger the company, the higher the proportion of insights generated in real-time.

Among the frontrunners, Europe leads the way, with 33% of marketers saying they receive insights in real-time. This shows a huge gap versus the global average of 26%.

The score, meanwhile, is lowest in Africa and the Middle East, where only 19% claim to have access to real-time insights. One-third of global marketers state that data integration is the main obstacle to achieving real-time insights.

Overall, 44% of the survey’s respondents want to improve their capabilities in generating actionable insights, while 42% aim at improving data integration in their companies.

Next to real-time insights, AI is also transforming the way marketers work. Almost half of marketing leaders worldwide (45%) said they are already using AI, while 40% are familiar with or using machine learning models.

Additionally, the uptake of ChatGPT has been rapid, with 36% of respondents stating they were already using it by March 2023, despite it being on the market for less than a year. Marketers in big enterprises are seen to be early adopters of such technology, showing more familiarity than those in smaller firms.

Another thing worth noting, however, is that the data from the report also raises the question of whether marketers are failing their audience in terms of sustainability.

After some extreme weather events, CMOs worldwide are placing more emphasis on sustainability and environmental protection, with 42% stating this is an important part of their brand. The number is especially high in Africa, the Middle East, and Asia Pacific (46%).

Still, there seems to be a huge gap in how marketers perceive their audience in relation to demands for sustainability. The report revealed that only 30 percent of the respondents feel that their customers expect them to address sustainability.

On the flipside, the report finds that almost 73% of consumers actually expect companies to take environmentally responsible actions. One factor might be that companies tend to see sustainability as a corporate initiative rather than a marketing one, to which at least 24% of global marketers agree, especially among North American companies.

Overall, marketers need to keep in mind that any engagement with the environment and the climate must be authentic and long-term to be credible for consumers.

Gonzalo Garcia Villanueva, CMO at NielsenIQ/GfK, shared, “In recent years, market disruptions have shown us just how quickly buyer behaviour can pivot, highlighting the need for real-time predictive data. The businesses that thrive in this environment will be those that can anticipate what’s coming next.”

He added, “It is notable that marketing leaders across regions who say that their company has grown in the last three years and are optimistic get their insights faster than others. This indicates that successful companies are more digitalized and prioritise real-time insights for marketing.”

Singapore – Around 74% of marketers in Indonesia cited advanced machine learning technology as the most important factor when selecting mobile app performance marketing solutions, according to data from Moloco. 

The new global study found that marketers are adopting data-driven solutions and prioritising performance marketing over traditional brand marketing. 

Globally, 63.2% of companies surveyed saw a year-on-year boost in their mobile app performance marketing budgets compared to the revenue from brand marketing. This shows that mobile app performance marketing has a clear and resounding power to drive revenue, user acquisition, and profit, especially during times of economic uncertainty.

In Southeast Asia, the use of advanced machine learning (ML) came out as the number one factor when selecting a mobile app performance marketing solution.

Especially in Indonesia, a staggering 74% of marketers consider advanced ML to be the most important factor for precise targeting in mobile app performance, followed by Vietnam (60.4%) and Japan (52%). Meanwhile, only 22.6% of marketers in Korea and 22.3% in Singapore prioritise advanced ML when selecting a mobile app performance marketing solution.

Indonesia, with 61%, also takes the lead when choosing APRU (average revenue per unit) as the preferred KPI, which is higher than the rest of the markets in SEA and globally.

In terms of budget allocation for mobile app marketing, companies in every country surveyed allocated more than half their marketing budgets to mobile ads, with Indonesia ranking the highest at 81.8% while Singapore and Vietnam allocated 59.2% and 58%, respectively.

It is worth noting that performance mobile app marketing continues to grow consistently across all industries, with 64.7% of surveyed companies increasing their mobile ad marketing budget in 2023 compared to the previous year.

Daisuke Yokokawa, vice president of global marketing at Moloco, said, “The global shift in marketing from reach to results continues to gain momentum across different countries and various industries.” 

He added, “Many mobile app marketers are aware that the secret of big tech’s success in advertising is advanced ML technology and the performance marketing solutions that they provide. This global trend is due to the clear and resounding power that mobile app performance marketing has to drive revenue, user acquisition, and profit, especially during times of economic uncertainty.”

Meanwhile, Jennifer Ha, project leader and partner at Ipsos Strategy3, said, “Performance marketing is on trend, regardless of the country.Marketers are typically loath to share their best kept secrets, but thanks to this anonymized research study, we now have detailed insights about their strategic marketing decisions and investments. Ultimately, having consistent results such as measurable and impactful ROAS underpins the success of many global performance marketing budgets.”

Jakarta, Indonesia – A significant channel partnership has been announced by TenMax, an AI Martech company with its headquarters in Taiwan, and Infobip, a global cloud communications platform.

Through this partnership, marketing automation and digital transformation solutions will be made available to the Indonesian market.

TenMax was chosen by Infobip as a partner due to their experienced local engineering team and a track record of working with clients like Gojek. Gojek’s Gojek Ads Network (GoGAN), a comprehensive digital advertising solution, was supported by TenMax’s AI engineering.

TenMax Indonesia (TMI), a Jakarta-based subsidiary of TenMax, will offer its clients in Indonesia the full range of omnichannel messaging channels, tools, and solutions for customer engagement offered by Infobip. TMI will also provide customised implementation and service support on a local level.

With a focus on the unique requirements of its preeminent small and mid-sized enterprises (SMEs), Indonesia is a crucial market for Infobip. SMEs accounted for 97% of domestic employment in 2020 and nearly 56% of Indonesia’s business investment.

Furthermore, Indonesia is a developing, tech-savvy market distinguished by a young population. The digital native Gen Z in Indonesia, which makes up 52% of its 270 million people, spends 8.5 hours per day on their smartphones, 2 hours longer than the APAC average.

Jeremy Lin, general manager of TMI, said, “Infobip’s solutions help lower the barriers to marketing automation, which we believe is crucial to addressing the customer retention challenges faced by Indonesian SMEs.” 

He added, “They often have extensive customer lists but struggle to retain customers due to a lack of access to the right tools. Infobip is the perfect match for the Indonesia market, and we are thrilled to partner together.”

Meanwhile, George Ni, regional director of partnerships and alliances, APAC at Infobip, expressed, “We are delighted about our partnership with TMI and the opportunities it presents for Indonesian businesses. TMI’s deep understanding of the local market combined with Infobip’s powerful solutions will provide businesses with the essential tools needed to enhance customer experiences.” 

Ni added, “Together, we are well-positioned to make a positive difference that builds strong customer relationships in Indonesia.” 

Singapore – Sprinklr, a platform that manages customer experiences in modern companies, has recently made public the integration of its Sprinklr AI+ platform with Vertex AI on Google Cloud, enhancing its capabilities for unified customer experience management.

The Sprinklr AI+ platform provides generative AI capabilities for use across various business functions with strict governance and security standards. This integration enables users of Sprinklr to improve productivity and user experiences by fusing Vertex AI models with Sprinklr’s own AI.

With over 1,250 industry-specific AI models covering more than 100 languages and 150 countries, Sprinklr AI+ is the next phase in the development of Sprinklr’s AI. In order to provide customers with structured insights, it processes volumes of unstructured data, including text, audio, video, images, metrics, and time series data. 

Additionally, users of Sprinklr now have access to features across all four Sprinklr product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights, thanks to the integration of GoogleCloud’s Vertex AI APIs.

By implementing generative AI, retail companies can optimise their contact centre operations. This will allow service agents to modify response attributes like length, tone, and grammar with a single click. Additionally, this development gives agents access to personalised, real-time excerpts from chosen articles, streamlining customer interactions and developing service quality.

Speaking about the partnership, Ragy Thomas, CEO and founder of Sprinklr, remarked, “Generative AI is giving our AI wings. Our customers demand the ability to work with their preferred AI tools and partners and offering flexibility and choice is a major advantage. This expanded partnership with Google Cloud allows us to offer our customers access to their preferred generative AI platforms integrated with Sprinklr’s proprietary AI+ focused specifically on deriving insights from unstructured customer experience (CX) data.”

He added, “Together we can help the world’s most iconic brands leverage AI to break down silos and empower marketing, sales, and customer service professionals to serve customers the way they should in the new world.”

Meanwhile, Rodrigo Rocha, director of global partnerships at Google Cloud, said, “Generative AI can create entirely new experiences for users and value for businesses.Through our partnership, Vertex AI will power new generative AI experiences for Sprinklr users while ensuring the highest levels of data privacy and security.” 

Kuala Lumpur, Malaysia – Global communications network Grey Malaysia and home wellness specialists Coway have joined forces to launch the ‘Rest with Coway’ campaign that centers on Malaysians’ dreams and resting patterns. 

The new campaign is part of a nationwide study on Malaysians’ dreams and resting habits. It also aims to educate and assist people in achieving quality rest in their everyday lives. 

‘Rest with Coway’ is divided and released into two phases. In phase one, Malaysians are called to participate in the study centred around their rest habits and invited to share the details of their dreams. The data gathered is then dramatically visualised into unique AI-generated artwork.

During the course of the campaign, a professional psychologist is present to guide the process as the agency collects the subsequent data and insights to be used for the campaign’s second phase.

For phase two, a microsite is launched where people can search and discover the gallery of dreams from the public, learning and discovering the importance of a relaxed body and mind. Furthermore, selected AI visualisations of the dreams will be used in social, digital, OOH, and DOOH to drive the campaign.

The insights from the study will be data-visualised and geo-located so that one can see what people in their location have been dreaming about. With this, the campaign is expected to drive further engagement, buzz, and conversation. 

As part of the collaboration, the campaign will also create a platform for a new series of Coway products that hopes to address Malaysians’ ‘rest’ challenges, giving them an easier way to start their night on a perfect note. 

The team collaborated with production company Directors Think Tank to produce a film that unveiled survey insights and restful solutions to the challenges of having a good rest. The film also features Coway’s brand ambassador, Mira Filzah, joined by Coway customers as their dreams are visualised and brought to life with the help of generative AI.

The ‘Rest with Coway’ campaign also includes a once-in-a-lifetime contest, which gives Malaysians the chance to win one of five exclusive prizes: a private island escape, a K-pop experience trip, a day with brand ambassador Mira Filzah, a dream cash prize, and a full dream experience.

Ryan Jung, head of marketing and education division at Coway Malaysia, said, “Have you ever experienced days when you wake up after a night’s sleep feeling less than refreshed? We found out that a huge 78% of Malaysians are not well rested at night, something we aim to improve by better understanding the dynamics of rest. We wanted to uncover its root causes to offer tailored solutions to help Malaysians attain the rest they truly deserve, whenever needed.”

Speaking on the campaign, Heng Thang Wei, executive creative director at Grey Malaysia, also shared, “Dreams, we all have them, yet we know so little about them. Turning dreams into graspable imagery allows us to delve deeper into understanding the wondrous minds of Malaysians while opening up a completely new conversation about their resting and sleeping habits. This nationwide study showcases Coway’s commitment to staying at the forefront of innovation and continues to change the lives of Malaysians in every facet.”

Meanwhile, Graham Drew, chief creative officer at Grey Malaysia, also said, “Generative AI can do amazing things, but where it really comes to life is when it allows us to do things that simply weren’t possible before, like visually portraying the magical world of dreams that until now has only existed in our head. With the Coway Dream Study, we are revealing new sides of our humanity and using that data to visualise unique insights into the realm of rest that Coway can actively use to educate and innovate future products and services.”

Singapore – Martech company Xtend has announced the launch of an AI-first retargeting engine. Alongside this, the firm has opened its global headquarters in Singapore. 

Built on a large-scale AI model, Xtend provides an algorithm that predicts based on typical user profiles instead of usual marketing funnels. It allows anticipation of a user’s next preferred engagement with a brand – whether via discovery, product comparisons, or a flash deal.

Furthermore, the martech will also incorporate a large section of owned and operated contextual e-commerce inventory, that will be tagged as ‘SHOPit’, to create a more native environment for users to interact with e-commerce offers outside of their core platforms. 

Through SHOPit, a platform agnostic plug and play solution, Xtend is able to accurately pinpoint lapses in the user journey and effectively help businesses retarget using unique and customised user scenarios, and AI Generated Content (AIGC) native creations.

At an event last 20 April, Xtend engaged its top existing e-commerce partners such as Tokopedia and Lazada for an exclusive preview of the new product. The company’s team of industry stalwarts will be supporting these companies to reach, convert, and re-engage their users.

The launch event featured an open discussion between key leaders of the industry on the future of marketing and the ability to identify and serve users with meaningful communications, in the absence of cookies and app user IDs, all expected to be deprecated by 2024.

“Industries like ecommerce, fintech, and food delivery apps acquired huge volumes of users during the pandemic. These users, many of whom were forced to come online faster than they may have, are behaving in unique ways, posing challenges to typical user models in the adtech industry, “ said Karam Malhotra, Xtend’s CEO. 

“Xtend is a pioneering innovation made by a global team with rich retargeting experience to meet the needs of our partners. It incorporates best practices of marketing technology solutions across both owned & operated and programmatic inventory. We are excited to debut amid a new AI generation, given every part of our engine and workflow is heavily integrated with AI, bringing efficiencies onto the table,” Malhotra further said. 

Xtend, which was soft-launched earlier this year, is made up of industry veterans and young-blooded executives coming from companies such as RTB House, Criteo, Tencent, and others. 

Across Q2 and Q3 2023, the company will be globally rolled out across Asia, EMEA, CIS, LatAm, and the U.S.