Tag: AI
HubSpot has introduced 'AI Search Grader,' a free tool designed to analyse brand visibility and sentiment across AI chatbots, helping marketers navigate the evolving landscape of AI-driven search.
Digibank by DBS has teamed up with the creative agency Digital Sea to launch its new campaign, ‘Dream Fulfilled: Gen Z & Millennial Story,’ showcasing a heartfelt journey of ambition and achievement.
Magnite, an online advertising technology firm, has unveiled its new automated wrapper management feature within Demand Manager, designed to significantly boost revenue and operational efficiency for publishers.
For the latest thought leadership in our "E-Commerce Marketing Series," Vikram Kharvi, CEO of Bloomingdale PR, discusses how AI has revolutionized e-commerce by enhancing customer experiences and stresses the need for balanced hyper-personalization to preserve the customers’ joy of shopping.
Web advertising company Taboola has announced the launch of its ‘Taboola for Audience’, a new AI-powered technology that empowers publishers to drive significantly more traffic.
For MARKETECH APAC’s latest Milestone Series, we spoke with Maggie Effendy, associate marketing director - head of marketing for baby and child care (BCC) at Kimberly-Clark Softex Indonesia, to discuss one of her greatest milestones — blending her expertise and decades of experience to push the boundaries...
A staggering 62% of APAC consumers, compared to 49% globally, express a desire for an AI clone by 2035 to manage shopping, administrative, and communication tasks for them, according to a report from dentsu.
B2B marketing leaders in the APAC region are displaying renewed optimism, with nine in 10 bullish in their teams' ability to drive revenue in the upcoming year, according to a new research report from LinkedIn.
A staggering 89% of leaders in the Philippines believe their company needs to adopt AI to stay competitive, according to a report from Microsoft Corp. and LinkedIn.
Hotwire, the global communications and marketing consultancy, has announced the launch of its global AI innovation team for consultancy and first proprietary AI tool, GAIO.tech, that delivers unique insight into brand reputation, influence, and recommendations by AI chatbots.
