Tag: agency mandate

London, UK – Metagenics, the science-based vitamin and supplement company, has appointed integrated global digital marketing business Jellyfish to lead its global media strategy. 

The selection comes after an extensive pitch process that showcased Jellyfish’s expertise across media, creative, data, and technology. With an already strong presence in Asia, Metagenics will leverage the digital agency’s suite of proprietary technology and global scope to drive further brand growth and market expansion. 

Jellyfish will take over the duties of the current incumbent, R/GA, which Metagenics tapped in 2023 to oversee its national creative and strategic duties. 

Metagenics is Jellyfish’s newest addition to its roster of clients, including recognisable brands such as Google, Netflix, Amazon, Bissell, and Uber. 

Speaking on the partnership, Sophie Rasmussen, global CMO at Metagenics, said, “Jellyfish’s unparalleled expertise in navigating the complex currents of global media stood out to us. Their innovative approach aligns perfectly with our vision for expanding our brand’s reach and impact. We’re confident that partnering with Jellyfish will not only elevate our presence in the market but also drive meaningful connections with our audience worldwide.”

Meanwhile, Will Heins, chief solutions officer at Jellyfish, stated, “Metagenics, a forward-thinking brand at the forefront of their industry, is poised to disrupt the market, making them an ideal match for Jellyfish. This partnership presents an exciting opportunity to demonstrate the profound impact of strategic media planning in the health and wellness sector. With a shared dedication to innovation and excellence, we are ready to empower individuals worldwide to prioritise their well-being. Working alongside their exceptionally talented team is both an honour and a delight.

Philippines – Hybrid integrated marketing solutions agency Optimax, a part of the DDB Group Philippines, has been appointed as the new integrated marketing communications (IMC) agency for global brand BYD electric vehicles (EVs) in the Philippines. 

Ayala-led Mobility Access Philippines Ventures, Inc. (MAPVI), the automotive arm of AC Motors and official distributor of BYD cars in the country, handed BYD EVs’ account to Optimax after a series of competitive pitches. 

Antonio ‘Toti’ Zara III, president of MAPVI, expressed his anticipation of collaborating with Optimax to develop the BYD brand and the electric vehicle (EV) sector in the Philippines.

He said, “Our newly formed partnership is a step closer to making more and more Filipinos appreciate the No. 1 selling new-energy vehicles in the world right now. We are excited to work with Optimax’s energetic and young team to introduce BYD cars to Filipinos and make them understand the advantages of new energy, or what is more commonly known as electric vehicles.” 

Also speaking on the partnership, Ela Federigan-Chua, general manager of Optimax, shared, “Handling a global automotive brand like BYD is very exciting for us. It opens up a lot of opportunities to harness our expertise and showcase our creativity with the end in view of achieving the goals MAPVI set out for BYD.” 

Sydney, Australia – Performance media and marketing agency Jaywing has been appointed by Crocs to manage its paid search and paid social across Australia and Singapore markets. 

Jaywing’s mandate includes driving sales and new customers for Crocs and delivering enhanced return on marketing spend. 

The Crocs brand includes Crocs and HEYDUDE which are sold in more than 85 countries through wholesale and direct-to-consumer channels.

Jaywing bagged Crocs’ account following a pitch. The Crocs is the agency’s latest major win, following its appointment by Future Super for paid media strategy and execution and The a2 Milk Company to lead SEO and amplify digital content and PR across its suite of platforms. 

The agency is also working on several major clients, including Myer, New Balance, Cashrewards, Athena Home Loans, Employment Hero, New Balance, Noble Oak, Royal Doulton, Waterford Crystal, and Lyres.

Raimundo Campbell, commercial director of Jaywing, said, “Crocs is an iconic brand with a global reach, and we are honoured to have been chosen as their strategic partner for these key markets. We are committed to delivering exceptional results, providing strategic recommendations, and driving the continued success of Crocs in Australia and Singapore.”

Australia – General insurance provider Real Insurance has awarded its creative account to independent advertising agency Paper Moose in Australia. 

Since its inception in 2005, the insurance provider has been providing trusted service and real value to their clients. 

With this appointment, Paper Moose will come up with new ways to optimise Real Insurance’s brand positioning, answering to its plans to evolve and re-engage customers in a highly competitive insurance landscape. 

Real Insurance is the newest addition to the slew of recent pitch wins for the agency, joining top accounts such as Cancer Australia, CSIRO, and Mitsubishi Electric. 

Nick Hunter, founding CEO at Paper Moose, shared, “What drew us to this pitch was Real Insurance’s commitment to effectiveness and their dedication to direct marketing fundamentals. We are an agency that has built a business model focused on shortening the distance between strategic ideas and results, so that’s a pretty exciting pairing, and we look forward to engaging with their audience through clever direct response creative in the coming years.”

Meanwhile, Simon Hovell, chief marketing officer at Real Insurance, said, “Paper Moose’s breadth of creativity really impressed us, as well as their production capabilities. We look forward to collaborating together to drive growth across our product suite.”

Australia – Brand experience and innovation company Akcelo has been appointed as the creative agency for Australian-based FMCG business SPC Global.

In this appointment, Akcelo will lead the strategy, creative, and design for SPC Global’s key brand portfolio, including SPC, Goulburn, and Ardmona.

This mandate follows on from Akcelo’s work to help launch the SPC’s ‘Street Eats’ last year, with new strategy and packaging work already commenced across a number of brands.

Speaking on the appointment, Peta Allsopp, chief marketing officer at SPC, stated, “It’s a really exciting time for SPC, and we have big goals in play for 2024. Akcelo understands our business, our challenges, and opportunities. They translate these needs into bold and brilliant work—that’s their secret sauce. We’re confident that Akcelo’s innovative approach and big thinking will help us to take SPC into its next exciting phase.”

Meanwhile, Jon Kenyon, managing partner for Melbourne at Akcelo, commented, “It’s no exaggeration to say that SPC is an iconic Aussie brand, and we’re all tremendously excited they’ve put their faith in Akcelo to help spearhead their ambitious growth plans. We’re looking forward to bringing the benefits of a truly modern approach to marketing some of Australia’s favourite products and connecting them with a whole new generation of consumers.”

Aden Hepburn, CEO at Akcelo, also added, “This is a portfolio of incredible brands with a history of putting category-defining work to market. The creative ambition is high at SPC, and the opportunities for innovation are endless. We can’t wait to get started.”

Sydney, Australia – Creative media agency Slingshot has been appointed by Krispy Kreme to handle its media duties in Australia.

Slingshot will manage the media strategy, planning, and buying for Krispy Kreme Australia. The independent Sydney-based agency will also be working on the brand’s biggest campaigns in the year ahead.

Slingshot’s appointment by Krispy Kreme follows the agency’s series of client wins, including Inghams, Standards Australia, Pacific Smiles, and Capilano last year.

Speaking on the appointment, Jane Waterhouse, managing director at Slingshot, said, “The year has started with a bang for Slingshot with Krispy Kreme joining our continually growing portfolio of clients. We welcome the opportunity to bring our signature unconventional intelligence (UI) across media strategy, planning, and implementation to help not only maintain but further deepen Krispy Kreme’s position as Australia’s most loved sweet treat brand.”

Meanwhile, Olivia Sutherland, marketing director at Krispy Kreme, shared, “We are delighted to partner with Slingshot to further propel the Krispy Kreme brand across Australia. They showed strong commercial thinking and a comprehensive media strategy that has us motivated for the year ahead.”

Singapore – Toyota Motor Asia Pacific has appointed Virtue APAC, a creative agency powered by VICE, to create its regional integrated brand campaign titled ‘Move Your World’ for its Asia market.

Virtue APAC will spearhead and manage the strategy, creative, production, and distribution of the campaign, which will cover launch activation, regional brand assets, and a cultural programme centred on social, content, and communities.

The creative agency received the mandate after a competitive four-way pitch. The campaign for Toyota will become the newest addition to the agency’s global and regional work for clients like The Coca-Cola Company, Diageo, and Shiseido across offices in Singapore and India.

Toyota’s ‘Move Your World’ regional brand campaign is expected to launch by the first half of 2024 across the Asia markets.

Virtue APAC’s appointment comes as the multinational automotive company embarks on a brand transformation journey to become more than just a car company but a modern and progressive mobility platform of the future.

Jaja Ishibashi, general manager at Toyota Motor Asia Pacific, said, “Toyota is moving towards becoming a mobility company that provides cutting-edge solutions for transportation in the future with the use of technology. As part of that, we want to also be able to establish a brand that is associated with movement, excitement, and experiences that are relevant to both the present and the future. Virtue APAC was appointed because of their aptitude at navigating and positioning businesses inside culture, offering a novel and forward-thinking perspective that is aligned with our own.”

Lesley John, managing director at Virtue APAC, also shared, “Asia is the most dynamic and optimistic region in the world, and Virtue is honoured to have been entrusted to share Toyota’s ‘Move Your World’ story, drawing on our extensive capabilities to help brands find an authentic role and voice at the epicentre of culture, to position Toyota for future success with audiences across the region.”

New Zealand – Artemis Communications, an independent communications agency, has been appointed by security service provider First Security to oversee their social media marketing and Google advertising with immediate effect. Artemis will also begin supporting First Security’s public relations and communications activities in the new year.

Apart from being appointed recently to supervise the Google Ads campaigns for the global fitness chain Anytime Fitness, where it will manage campaigns for both the central team and 12 franchises throughout Aotearoa, the agency is also commemorating its partnerships with florist Flowers After Hours and Omana Luxury Villas located in Waiheke Island. Since its introduction earlier this year, Artemis Communications continues to pick up growth under the direction of group CEO Isobel Kerr-Newell.

Speaking about the appointment, Scott La Franchie, general manager, marketing & product of First Security, said, “First Security has a long-existing and positive relationship with the team at VideoTaxi, so we are delighted to put our various digital marketing and PR needs into the capable hands of Artemis Communications – who have demonstrated how they can be a compelling one-stop shop for all our communications needs. With exciting projects coming up in 2024 for First Security, we look forward to extending how we work with Artemis as we continue to collaboratively drive content for our business.”

Meanwhile, Isobel Kerr-Newell, group CEO of Artemis Communications, said, “When we launched Artemis Communications, our intention was always to take a holistic approach to solving a client’s communications challenges and to seamlessly integrate a range of disciplines to create a full turn-key solution. It’s exciting to see this vision come to life with the growth of our digital marketing offering and these incredible clients come on board as we continue to evolve and grow.” 

Australia – Australian customer-owned mutual bank Beyond Bank has announced the appointment of digital agency Orchard to support its digital transformation journey.

In this appointment, Orchard’s remit will cover the redevelopment and redesign of Beyond Bank’s website. The full digital transformation is expected to make banking even more seamless and integrated for the bank’s 300,000 customers.

Beyond Bank aims to enhance its customers’ banking experiences across its range of digital platforms, creating a state-of-the-art digital environment.

The Orchard agency’s appointment comes after a competitive bid process. The bank disclosed that alignment of values played a key role in their decision to hand the mandate to the agency.

Wai Kwok, CEO at Orchard, said, “Beyond Bank is driven by a mission to create a banking environment like no other, placing paramount importance on delivering personalised, community-focused experiences.”

“This mission is incredibly aligned to our belief in connected experiences, and to be able to partner with individuals who not only aspire to elevate the banking experience but also share our commitment to values in every aspect of their work is incredibly exciting for us. This partnership reflects Orchard’s ongoing commitment to enhancing the digital landscapes of organisations, ensuring their values align with the communities they serve,” he added.

Speaking on the appointment, Tonina Iannicelli, senior manager digital at Beyond Bank, also shared, “We deeply appreciate Orchard’s dedication to understanding not only our customers but also the essence of Beyond Bank itself. Their commitment to our community-focused banking approach resonated with us, making them the perfect choice for this transformative journey.”