Tag: Advertising
Hong Kong – Teads expands its connected TV footprint in Hong Kong through a partnership with myTV SUPER, giving advertisers direct access to the homescreen on set-top boxes. myTV SUPER reaches 2.7 million monthly active users, with strong penetration among family households and high-income consumers....
Forget everything you know about billboards. The out of home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic landscape, and AI is fundamentally reimagining what’s possible. Together, they’re reshaping how we plan, execute and...
Singapore – French creative and production studio CREAM has officially launched CREAM Asia, its new regional hub based in Singapore, connecting the creative energy of Europe and Asia. The expansion marks a pivotal step in CREAM’s ambition to build a bridge between global and local talent, helping...
Said event is the last conference of MARKETECH APAC’s What’s NEXT in Marketing series this year, which began in Singapore, then in the Philippines, Hong Kong, and Indonesia.
AWS positions RTB Fabric as addressing both issues, offering a managed private network aimed at simplifying partner connectivity and offering more predictable cost structures.
More than reach alone, they need a smarter way to connect with consumers across channels in moments that matter, and with measurable impact.
India – On October 24, the world of advertising lost one of its greatest storytellers. Piyush Pandey — the man who gave Indian advertising its authentic voice — passed away at the age of 70. Ogilvy, the agency to which Piyush devoted more than four decades of his life, announced the passing of its legendary...
The new MixIn solution, powered by Amperity’s AI-driven customer data platform and Criteo’s commerce media technology, connects verified in-store sales with digital ad campaigns, offering marketers a more complete view of their performance across channels.
Jakarta, Indonesia – Unilever has retained its position as Indonesia’s top advertiser in the first half of 2025, according to new data from Nielsen Ad Intel, as the nation’s advertising landscape sees fresh momentum from fast-growing service sectors. FMCG leaders Wings and Mayora followed closely behind,...
The new digital out-of-home (DOOH) format features a 6.9-metre-wide by 0.58-metre-tall screen (12:1 ratio), making it the largest moving digital advertising display in Singapore.
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