Tag: Advertising
The campaign, which introduces characters Bev and Barry, aims to redefine how consumers view storage—from a practical necessity to an enabler of fuller living. It will run across TV, YouTube, outdoor, radio, digital, and in-store channels in both markets.
Singapore — The Trade Desk has expanded its advertising technology platform to enable brands and agencies to purchase onsite retail media inventory programmatically for the first time. The new capability comes through an integration with Koddi’s commerce media platform, with Gopuff announced as...
Indonesia – Telkom and WPP Media Indonesia have signed a Letter of Intent (LoI) to formalise a strategic collaboration aimed at driving innovation in data-driven advertising and enhancing the value of Indonesia’s digital advertising ecosystem. Under the partnership, both parties will jointly develop...
India — BMW India has collaborated with Interactive Avenues and advertising technology firm VDO.AI to introduce a series of interactive connected TV (CTV) campaigns, designed to enhance audience engagement through immersive brand storytelling. The campaigns, featuring the new BMW 2 Series Gran Coupé...
Akshay noted that the CTV–mobile bridge is just the beginning for the seamless handoff between CTV and mobile.
Singapore – Global advertising firm Aleph has expanded its strategic partnership with Reddit, designating the digital media company as Reddit’s exclusive advertising representative across more than 45 markets, including Singapore. The collaboration brings Reddit’s thriving ecosystem of more than 100,000...
Global — Spotify advertising has introduced ‘Tunetorials’, a new campaign designed to turn advertising education into engaging musical lessons. The initiative, using original songs and music videos, shall walk marketers through Spotify’s ad tools, blending educational content with entertainment. ...
USA – Mastercard has launched “Mastercard Commerce Media”, a digital media network designed to use permissioned data to deliver smarter, more personalised advertising for advertisers, publishers, and consumers. The new network builds on Mastercard’s existing base of 25,000 advertisers and 500 million...
Singapore – The Monetary Authority of Singapore (MAS) has rolled out sweeping measures to tighten standards around online financial content and digital advertising, as it seeks to curb misleading practices that could harm consumers. The new ‘Guidelines on Standards of Conduct for Digital Advertising...
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two dominant approaches: contextual targeting, which aligns ads with the content being consumed, and behavioural targeting, which relies...
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