Tag: Advertising
Malaysia – MARKETECH APAC has officially announced the finalists for the inaugural Content Marketing Awards Asia Pacific (CMAA) 2026, highlighting standout campaigns, brands, agencies, and individuals shaping the future of content-led storytelling across the region. Positioned as a celebration of dynamic...
Singapore – Nexxen, the advertising technology platform powered by data and media, has launched its “first-to-market” capability to programmatically activate native Smart TV inventory. Through the Nexxen TV Home Screen, advertisers can access Smart TV home screen placements on VIDAA-powered devices...
Vietnam – Happiness Saigon has launched the ‘Việt Mockup Library’, an open-source platform built from real media placements across Vietnam, designed to give local creatives a more relevant, market-accurate canvas for presenting their work. Developed by the agency’s creative team, the assets are intended...
Singapore – Samsung Ads Southeast Asia has partnered with Eyeota, a Dun & Bradstreet company, to combine Samsung Smart TV viewership insights with Eyeota’s consumer data, enabling more precise connected TV audience targeting. Eighteen months after launching its free streaming TV service in Southeast...
The expansion builds on IAS’s existing partnership with Meta. In 2024, the company selected IAS as the first provider to develop an independent optimisation solution for its platforms
According to TrafficGuard, the launch follows a surge in SME adoption of its services over the past year. The company reported that its self-serve customer base has grown to more than 10,000 accounts, driven by increasing demand for ad-fraud protection solutions.
Singapore – Netflix has announced a significant global expansion of its advertising business, confirming that its ad-supported subscription tier will launch in 15 additional countries by 2027. The expansion includes markets across Europe, Asia, and South America, specifically targeting Austria, Belgium,...
The report indicates that engagement with the tournament is expected to remain high throughout its duration, with 87% of viewers saying they will continue watching even if their preferred team is eliminated.
The group said this effectively forces agencies to finance client campaigns upfront while waiting months for payment.
Hong Kong – Café de Coral, in partnership with dentsu Hong Kong, has launched a new campaign that taps into local dinner culture, using Cantonese wordplay to add a playful, culturally resonant twist. Titled “Big Dinner is a Must”, the campaign is inspired by the local dining norm that a proper dinner...
