Tag: Advertising
Vietnam – Starting February 15, Vietnam will enforce stricter online advertising rules, including a 5-second ad skip limit and tougher measures against illegal ads. The new regulations follow the government’s issuance of Decree No. 342/2025/ND-CP, which details provisions of the Law on Advertising, particularly...
USA – Reddit has launched Max campaigns in beta, an AI-powered ad solution designed to help advertisers reach the right audiences with optimised messaging more efficiently. Enabled by Reddit Community Intelligence and AI that predicts the value of each ad impression, Max campaigns adjust campaign settings...
Mobile advertising company adjoe has partnered with LINE to scale rewarded advertising in Taiwan, embedding its Playtime experience into the LINE POINTS ecosystem used by more than 94% of the market’s population. The collaboration combines adjoe’s performance-led rewarded advertising technology with...
New York, United States — OpenX Technologies has introduced OpenXBuild, a new software suite aimed at giving advertisers greater real-time control over how programmatic media performs. As brands and agencies push to cut waste, it reduces latency and brings decision-making closer to supply. Set against...
AgenticOS brings together PubMatic’s previous investments in agentic AI, including work on agent-to-agent communication.
We recently sat down with Vitesh Barar, director of marketing at BMW India and Arjit Sachdeva, co-founder at VDO.AI as they discuss the execution of the campaign, and why brands should look into interactive CTV campaigns as their latest channel for future campaigns, especially when targeting affluent...
The higher-spending group is also more likely to be male and fall within higher-income brackets, while budget travellers are more concentrated in middle-income groups.
According to JCDecaux Transport, the system analysed images in real time without retaining or uploading any images, and did not store personally identifiable information.
India — L’Oréal Paris has partnered with Posterscope to launch its new ‘Glycolic Gloss’ range in India, supported by an out-of-home (OOH) advertising campaign rolled out across multiple cities. The campaign, executed by Posterscope India, was designed to support the product launch and extend the brand’s...
TikTok, Coca-Cola and M150 recorded the largest increases in advertising awareness in Thailand in November, according to data from YouGovBrandIndex.
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