Tag: Advertising
The complaint, filed September 8, 2025 in the US District Court for the Southern District of New York, asks for both damages and injunctive relief to restore competition.
Malaysia – As Malaysia’s digital economy accelerates, marketers are under increasing pressure to stay agile, customer-focused, and innovation-driven. With rapid shifts in consumer behaviour, technology, and digital platforms, staying ahead means being equipped with the right insights—and the right community....
Singapore – DBS, GrabPay, and Maggi registered the strongest increases in advertising awareness among Singaporean consumers in August 2025, according to the latest YouGov BrandIndex data. ‘Ad Awareness,’ which tracks the percentage of consumers who recall seeing a brand’s advertisement in the past...
Vasaiwala said her immediate priority is a three-pillar commercial strategy designed to tackle what she calls a “fundamental problem that's bleeding budgets across APAC.”
The model allows operators to expand content and share advertising revenue without additional hardware investment, which the companies say offers a sustainable way to increase average revenue per user (ARPU).
The partnership gives brands and agencies access to dynamically optimised ad pods designed to fill every break with relevant ads, aiming to improve campaign efficiency and use of inventory while guaranteeing reach and frequency.
Through the collaboration, PubMatic’s advertiser partners will gain programmatic access to Nippon TV’s inventory, combining the reach and brand safety of linear television with the flexibility of digital advertising.
The integration, initially launching in beta for select customers in the Americas, will be available through Google Search Ads 360, with future plans to expand globally and into additional Google Marketing Platform tools.
Singapore – Omnicom Media Group (OMG) Singapore has named Daisy Huang as its new head of strategy, consolidating the strategic functions of all OMG agencies under her leadership. In her expanded role, Huang will oversee innovation, product development, and updates, while driving strategic training and...
India — In a recent move, Truecaller Ads has appointed Athul Prabhu as its new product director, the company announced on Monday. In his new role, Prabhu will be responsible for setting the product strategy and vision for the company’s advertising business. Prabhu’s career includes developing ad-tech...
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