Tag: Advertising
Citing the status quo in Malaysia, he notes that digital wallets are used multiple times a day, whether it’s paying for food, browsing nearby merchants, topping up, or planning travel.
This is consistent with a broader company drive toward efficiency and simplification amid ongoing industry headwinds.
The series presents Aleph’s growth within the context of entrepreneurship, cross-border expansion, and organisational development.
Japan – Amid an industry shaken by layoffs, UltraSuperNew has launched a new campaign to spread festive cheer and spotlight creatives ready to answer the call. Titled ‘Tokyo Calling’, the campaign features UltraSuperNew’s logo projected onto the night sky above iconic landmarks in the cities where its...
Singapore — Advertising revenue worldwide is projected to grow by 8.8 per cent in 2025, reaching US$1.14 trillion, according to the annual year-end report by WPP. The forecast, published on December 10, 2025, highlights continued resilience in the advertising market amid technological shifts and evolving...
We speak with leaders in marketing, advertising and technology across the APAC region to unveil key ad campaign and audience trends every brand should know across the region for the year ahead.
With 42% of CMOs planning to increase investment in original content and sponsorship, dentsu expects brands to broaden their creative strategies in 2026.
The MixIn, Criteo, and Amperity partnership demonstrates what's possible when retail media networks prioritise measurement and move quickly.
The integration is expected to strengthen Broadsign’s global programmatic digital OOH offering, opening additional demand sources for Broadsign publishers and giving Place Exchange’s DSP partners access to more international inventory.
In his new role, Bidon will oversee Ogury’s strategy, business development, and operations across the Americas, EMEA, and APAC.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)