Tag: Advertising
Singapore – Commerce media firm Criteo is pushing its chips onto conversational AI, becoming the first advertising technology partner to integrate with OpenAI’s advertising pilot in ChatGPT in the United States. The tie-up links Criteo’s demand-side platform to ads appearing in the Free and Go versions...
New Zealand – Restaurant Brands Ltd has appointed Bastion Aotearoa as the creative advertising agency for KFC New Zealand, as the quick-service restaurant brand prepares for a significant year of marketing activity. The appointment will see Bastion Aotearoa lead creative strategy and campaign development,...
![[Feature] Sentimental Ads in 2026](https://marketech-apac.com/wp-content/uploads/2026/02/Feature-Sentimental-Ads-in-2026.jpg)
According to neuroscience, the human brain can register an emotional stimulus in as little as 100 milliseconds—often before we are consciously aware of what we are seeing. Long before logic kicks in, the amygdala has already signalled whether something feels joyful, threatening, nostalgic, or moving....
The company announced that Bhatia will oversee global sales and partnerships, with a mandate to accelerate revenue growth across its product portfolio.
Argyilan said she has long followed LiveRamp’s role in the advertising ecosystem.
In an era where local discovery starts online, ToffeeDev’s Local Boost Optimization (LBO) program has become a critical growth tool for small and medium enterprises across Asia Pacific. The program transforms Google Maps from a static listing into a dynamic, revenue-generating channel—helping brands...
Singapore – Independent Southeast Asian communications agency Mutant has launched Mutant MICE, a dedicated regional offering designed to strengthen how meetings, incentives, conferences and exhibitions are positioned and amplified across Asia. Announced on 12 February 2026, the new service formalises...
By operating within the marketplace, the agency aims to reduce intermediaries and media inefficiencies while strengthening its programmatic capabilities across the region.
The launch gives advertisers access to JB Hi-Fi’s omnichannel footprint, which includes 207 physical stores nationwide and one of Australia’s most visited consumer electronics websites.
Singapore – Moving Walls has entered a strategic partnership with TikTok under the platform’s Out of Phone initiative, bringing TikTok’s digital creativity into physical spaces across APAC and EMEA. The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments...
