Tag: Advertising
Singapore – Moving Walls has entered a strategic partnership with TikTok under the platform’s Out of Phone initiative, bringing TikTok’s digital creativity into physical spaces across APAC and EMEA. The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments...
His appointment comes as DoubleVerify continues to scale its APAC operations, following the launch of its Malaysia office last year.
Indonesia – As Ramadan 2026 approaches, a new report from YouGov reveals how consumer habits in Indonesia and Malaysia are expected to shift during the holy month, from daily routines to media consumption and celebrations. Across the five markets surveyed, including Saudi Arabia, Türkiye, and the UAE,...
Pinterest said the role will also focus on identifying new opportunities for brands to connect with consumers earlier in their decision-making journey.
In her new role, Lau will lead Meta’s operations in Malaysia, oversee strategic partnerships with brands, agencies, and creators, and support the adoption of Meta’s advertising and commerce solutions among local businesses.
Unlike traditional social listening tools that primarily focus on trend visibility, the Trend Intelligence Platform converts real-time signals into brand-safe, audience-relevant, activation-ready contextual topics that can be directly applied to media planning and buying.
Bangkok, Thailand – The Thai government has entered the second round of discussions on a draft regulation that would tighten identity verification for advertisers and increase scrutiny of certain advertisements. The draft regulation proposes requirements for social media platforms to verify government-issued...
Hong Kong – Advertisements created using generative AI tools deliver click-through rates comparable to those produced by humans, according to a study by advertising technology firm Taboola. The research was also conducted in collaboration with academics from Harvard University, Columbia University, Carnegie...
The weakness was broad-based across most media segments, reflecting ongoing structural shifts in advertising spend as well as softer economic and consumer sentiment. Free-to-air (FTA) television and digital advertising were among the most affected categories.
While AI is no longer viewed as experimental, adoption data suggests a significant maturity gap as use cases move closer to campaign delivery.
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