Tag: Advertising
While global media quality saw progress — including a 15% drop in brand suitability violations and a 7% decline in fraud and sophisticated invalid traffic (SIVT) — the Asia-Pacific (APAC) region presented a more complex picture, with rising issues in brand safety and viewability.
Specially created for International French Fry Day, the McDonald’s Fan Fries Meal is a limited-time McValue Meal that celebrates fans’ endless love for fries.
The Philippine Amusement and Gaming Corporation (PAGCOR) and the Ads Standards Council (ASC) are set to sign a Memorandum of Agreement to regulate online gambling platforms’ advertisements.
Indonesia – Asian streaming platform iQIYI has entered a strategic partnership with Indonesia’s largest telecom provider, Telkomsel, aiming to elevate the local user experience and unlock new opportunities for advertisers in the region. Under the agreement, the two companies will collaborate on content...
Market research company Ipsos has launched its new ‘Creative|Spark’ capability, designed specifically for the public sector and non-profit organisations.
These formats combine striking design with proprietary ad tech under Kargo’s "Creative Science" approach.
Shoppable videos have emerged as one of the highest converting advertising formats in Southeast Asia (SEA), according to a report from BPaaS company AnyMind Group.
In total, APAC is bringing a total of 118 Lions back home, a significant increase from 93 from Cannes Lions 2024, but still falling short of Cannes Lions 2023’s 123. India brought the most Lions home at 32, followed by Australia (28), New Zealand (18), Japan (13), and Singapore (12).
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
Machine learning company Moloco has forged a strategic partnership with the International Internet Business Department of technology company Xiaomi.
