Tag: Advertising
The partnership gives brands and agencies access to dynamically optimised ad pods designed to fill every break with relevant ads, aiming to improve campaign efficiency and use of inventory while guaranteeing reach and frequency.
Through the collaboration, PubMatic’s advertiser partners will gain programmatic access to Nippon TV’s inventory, combining the reach and brand safety of linear television with the flexibility of digital advertising.
The integration, initially launching in beta for select customers in the Americas, will be available through Google Search Ads 360, with future plans to expand globally and into additional Google Marketing Platform tools.
Singapore – Omnicom Media Group (OMG) Singapore has named Daisy Huang as its new head of strategy, consolidating the strategic functions of all OMG agencies under her leadership. In her expanded role, Huang will oversee innovation, product development, and updates, while driving strategic training and...
India — In a recent move, Truecaller Ads has appointed Athul Prabhu as its new product director, the company announced on Monday. In his new role, Prabhu will be responsible for setting the product strategy and vision for the company’s advertising business. Prabhu’s career includes developing ad-tech...
Moreover, this awards show will honour the trailblazers: campaigns, agencies, platforms, adtech and individuals who are driving bold ideas and breakthrough solutions in the advertising market in a complex and evolving landscape.
New Delhi, India — Following the passage of the Promotion and Regulation of Online Gaming Bill 2025 on August 21, the government of India imposes a complete ban on online money games, alongside the advertisements related to the sector. Passed by the parliament, any financial transactions related to these...
India — A new report by Bain & Company highlighted a significant shift in the global advertising market. It showed that ad spend was on track to reach approximately 1% of global gross domestic product (GDP) by 2029. This notable increase from its rough valuation of $1 trillion in 2024 indicated a...
Singapore – A new report from global media investment company Magna Global has indicated the ‘resilience’ of the advertising market in the Asia-Pacific region, with a 7.8% ad growth standout for India alone. The June report showed this as “above-average ad spend resilience” or a significant...
More than simply bringing new tools, AI is also changing mindsets, making way for a new approach in advertising. Practices for measurement and optimisation are getting upgrades, but only with the right approach.
