Singapore – Brand experience agency Sight has named Andy Larvin as its new head of experiential and creative strategy, following a year of significant global expansion and over 200% year-on-year growth.
Larvin’s appointment supports the agency’s continued push into international markets and its evolving approach to blending creativity with technology to drive measurable brand impact.
With over a decade of experience in experiential marketing across APAC, Larvin has led creative strategy for global brands including Binance, Netflix, and Nike.
“It’s a pivotal time for experiential marketing,” said Larvin. “Clients are demanding deeper audience connection and clearer ROI. Sight is uniquely positioned to meet that challenge—fusing cultural insight, technology, and creative ambition.”
The announcement comes as Sight marks a major milestone in 2025, delivering more than 53 brand activations across regions and expanding its presence into the UAE and Australia.
The agency has executed projects for Bybit, TOKEN2049, Hilton International, and Sophos, and is now expanding into airline and tech verticals.
Founder Anna Patterson emphasized the strategic importance of Larvin’s role: “Andy brings both vision and discipline to the creative process. As we take on more complex, cross-market projects, his ability to translate cultural relevance into strategic experience design will be critical.”
Sight is recognized for its integrated approach to brand experience—merging strategy, immersive storytelling, and digital innovation to deliver campaigns that are both emotionally resonant and commercially effective.
The agency’s global client portfolio includes Marriott International, Salesforce, OKX, AIA, and others. With operations in Singapore, the UAE, and Australia, Sight continues to grow its influence in the global experiential space, with a focus on creating original, honest, and brave brand moments
