Tag: Advertising

Singapore – MiQ, a programmatic media partner to brands and agencies, has partnered with Hoppr, a connected TV (CTV) platform, to enhance customers’ access to ultra-premium inventory with a first-in-market guaranteed view in Singapore. 

MiQ’s mission is to develop the most comprehensive advanced TV (ATV) solution on the market. Through this partnership, MiQ will leverage Hoppr’s patented platform, which utilises audience behaviour and insights to ensure a guaranteed view of ads on the largest screens in the home.

MiQ is Hoppr’s preferred managed service activation partner in Singapore. Together, they will deliver solutions aimed at addressing one of the TV industry’s most significant challenges: fragmentation, which reduces advertising reach across diverse audience segments.

Through this partnership, MiQ and Hoppr will empower brands to target their desired audiences by enabling advertisers to plan and purchase inventory that guarantees ad viewership. This level of precision ensures that advertising messages reach the most relevant household audiences, maximising the impact and effectiveness of each campaign.

Both parties are also assessing opportunities to expand their partnership to include the future launch of enhanced advanced TV capabilities for Singapore across linear, streaming, and YouTube. 

MiQ and Hoppr share a vision for the future of advanced TV, where data-driven video integrates across linear and digital platforms. This partnership follows MiQ’s recent global TV intelligence expansion to the UK and Australia, reinforcing their commitment to enhancing TV consumption and audience engagement.

James Parker, SEA managing director at MiQ, said, “This partnership is an exciting step forward in bringing powerful advanced TV advertising solutions to the APAC market. MiQ and Hoppr have a shared vision of advanced TV—one of data-driven video convergence across linear and streaming that brings together the reach of TV with the targeting and performance of programmatic.” 

Joe Prusz, CEO of Hoppr, added, “The combination of MiQ’s managed service CTV and programmatic trading expertise and Hoppr’s unique platform will bring Advanced TV to life. We can deliver a guaranteed view of an ad that will be consumed by an audience in its entirety. We help advertisers reach the hard-to-reach audience that isn’t watching linear TV. We share MiQ’s view of the future of advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s guaranteed view.” 

Singapore – Cannes Lions, the globally-recognised festival celebrating the best creative communications, advertising, and marketing campaigns around the world; has recently concluded following a four-day run from June 18 to 21. It is worth noting that during this year’s event, Ogilvy Singapore has been named the Agency of the Year for the “Good” category, with Revolver from Australia receiving a Palme d’Or special award. Globally, Cannes Lions named WPP, Omnicom, and Interpublic Group as creative companies of the year. Meanwhile, Ogilvy, Publicis Worldwide, and DDB Worldwide are named Network of The Year. Lastly, Coca-Cola, Heineken, and Apple are named as Creative Brands of the Year.

Without furtherado, these are the winning campaigns from brands and agencies within Asia-Pacific:

CLASSIC

Audio & Radio

  • “Dew Battle” (Mountain Dew, BBDO Guerrero): Bronze > Sound Design
  • “No Smiles” (McDonald’s, TBWA\HAKUHODO): Bronze > Social Behaviour & Cultural Insight
  • “Touch” (Mastercard, Howatson+Company): Bronze > Corporate Purpose & Social Responsibility

Film

  • “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Grand Prix > Local Brand
  • “What The Fast” (Krungsri First Choice, Leo Burnett): Gold > Microfilm
  • “Sammakorn Not Sanpakorn” (Sammakorn, Choojai & Friends): Gold > Use of Humour
  • “Summer” (Grab Philippines, GIGIL): Silver > Viral Film
  • “As Close You Can Get – Concert” (PRISM+, MullenLowe Singapore): Bronze > Consumer Goods
  • “The Boxer (Colgate, Soho Square Bangkok): Bronze > Consumer Goods
  • “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Bronze > Travel, Leisure, Retail, Restaurants & Fast Food Chains
  • “Shot on iPhone: Little Garlic” (Apple, TBWA\Media Arts Lab Shanghai): Bronze > Viral Film
  • “Go For Launch” (CP Chicken, Wolf BKK): Bronze > Challenger Brand
  • “Under My Skin” (Thai Life Insurance, Ogilvy): Bronze > Social Behaviour & Cultural Insight
  • “Not Very Sweet” (Delight, Ogilvy): Bronze > Use of Humour
  • “Sabina Braless” (Sabina, Sour Bangkok): Bronze > Use of Humour

Outdoor

  • “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Grand Prix > Corporate Purpose & Social Responsibility
  • “Taj Mahal Megh Santoor” (Unilever, Ogilvy): Silver > Special Build
  • “Heineken Heidden in Plain Sight” (Heineken Malaysia, Leo Burnett): Bronze > Transit
  • “Lost in Time” (Jian Ai Elderly Charity Center, Dentsu Creative): Bronze > Transit
  • “Ad-Ons” (McDonald’s, DDB New Zealand): Bronze > Standard Sites
  • “Laundromatch” (Heineken, LePub): Bronze > Ambient Outdoor
  • “Penguin Soap Opera” (Orix Aquarium, Dentsu Inc.): Bronze > Local Brand
  • “Different.” (Samsung, DDB New Zealand): Bronze > Challenger Brand

Print & Publishing

  • “10 VS 10” (Dove, Ogilvy Sydney): Bronze > Corporate Purpose & Social Responsibility

CRAFT

Design

  • “Paper Organs” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Silver > Promotional Item Design
  • “The Cardboard Cake” (Wholegreen Bakery, The Hallway): Bronze > Special Editions & Bespoke Items
  • “Edible Literature” (Kameya Yoshinaga, VML Ogilvy Japan): Bronze > Special Editions & Promotional Packaging
  • “Video Vinyl” (Coca-Cola, Ogilvy): Bronze > Special Editions & Promotional Packaging

Digital Craft

  • “Kiki, Virtual Human Interpreter” (NHK Enterprises & NHK Global Media Services, Media.Monks): Silver > Real-Time Contextual Content
  • “Days of Hirayama Perfect Days – Website” (Perfecy Days, Dentsu Inc.): Bronze > UX & Journey Design

Film Craft

  • “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Silver > Use of Original Music
  • “Jindal Steel – The Steel of India (Jindal Steel and Power, Early Man Film Pvt Ltd): Silver > Editing
  • “The Boxer (Colgate, Soho Square Bangkok): Silver > Editing
  • “Jindal Steel – The Steel of India (Jindal Steel and Power, Early Man Film Pvt Ltd): Bronze > Direction

Industry Craft

  • “Reach for the Summit – A” (Kanazawa High School Sumo Tournament, Dentsu Inc.): Silver > Art Direction: Print & Publishing
  • “Reach for the Summit – B” (Kanazawa High School Sumo Tournament, Dentsu Inc.): Silver > Art Direction: Print & Publishing
  • “Reach for the Summit – C” (Kanazawa High School Sumo Tournament, Dentsu Inc.): Silver > Art Direction: Print & Publishing
  • “Departures to Countless Futures” (The Hoshi Awards, Dentsu Inc.): Bronze > Illustration: Brand & Communications Design
  • “It Works.” (Ad Museum Tokyo, Dentsu Inc.): Bronze > Illustration: Brand & Communications Design
  • “Magnificent” (Yotkan Ancient City in Xinjiang, China; The Nine): Bronze > Photography: Brand & Communications Design

ENGAGEMENT

Creative Data

  • “Turf Finder” (Gatorade, Leo Burnett): Gold > Data-Enhanced Creativity

Direct

  • “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Gold > Corporate Purpose & Social Responsibility
  • “The Greenprint” (Volkswagen NZ, DDB New Zealand): Silver > Corporate Purpose & Social Responsibility
  • “Hear My Last Watch” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Bronze > Not-for-Profit / Charity / Government
  • “Climate Doctor’s Certificate” (School Strike 4 Climate, CHEP Network): Bronze > Small-Scale Media
  • “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Bronze > Use of Print/Outdoor
  • “Meowzer” (Whiskas, Colenso BBDO): Bronze > Use of Digital Platforms

Media

  • “This Is An IKEA Store” (IKEA, Ogilvy Philippines): Silver > Single-Market Campaign
  • “Ad-Ons” (McDonald’s, DDB New Zealand): Bronze > Use of Outdoor
  • “Shot on iPhone: Little Garlic” (Apple, OMD): Bronze > Media Execution

PR

  • “Lulumelon Eoss” (HDFC Bank, FCB Kinnect): Silver > Use of Events & Stunts
  • “Transition Body Lotion” (Unilever, Ogilvy): Bronze > Social Behaviour & Cultural Insight

Social & Influencer

  • “No Smiles” (McDonald’s, TBWA\HAKUHODO): Gold > Single-Market Campaign

ENTERTAINMENT

Entertainment

  • “Shot on iPhone: Little Garlic” (Apple, TBWA\Media Arts Lab Shanghai): Silver > Fiction Film: 5-30 minutes
  • “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Silver > Social Behaviour & Cultural Insight
  • “Erase Valentine’s Day” (Mondelez International, Ogilvy): Bronze > 360 Integrated Brand Experience
  • “Shot on iPhone: Midnight” (Apple, TBWA\Media Arts Lab Tokyo): Bronze > Social Behaviour & Cultural Insight

Entertainment Lions for Gaming

  • “Play Has No Limits ft. KING GNU” (Playstation, Six Inc.): Bronze > Audio-Visual Content

Entertainment Lions for Music

  • “Video Vinyl” (Coca-Cola, Ogilvy): Bronze > Brand Partnerships, Sponsorships & Collaborations
  • “No Smiles” (McDonald’s, TBWA\HAKUHODO): Bronze > Partnerships with Music Talent

Entertainment Lions for Sports

  • “‘Til It’s Done” (Football Australia, Ogilvy Australia): Bronze > Brand Storytelling
  • “Turf Finder” (Gatorade, Leo Burnett): Bronze > Sports Live Experience

EXPERIENCE

Brand Experience & Activation

  • “The Greenprint” (Volkswagen NZ, DDB New Zealand): Silver > Automotive
  • “The Original Mouthful” (McDonald’s, DDB Sydney): Silver > Travel, Leisure, Retail, Restaurants & Fast Food Chains
  • “Paper Organs” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Silver > Social Behaviour & Cultural Insight
  • “Correct The Internet” (Team Heroine, DDB New Zealand): Silver > Corporate Purpose & Social Responsibility
  • “Fitchix” (Honest Eggs Co., VML): Bronze > Customer Acquisition & Retention
  • “Climate Doctor’s Certificate” (School Strike 4 Climate, CHEP Network): Bronze > Guerrilla Marketing & Stunts

Creative Business Transformation

  • “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Silver > Brand Purpose & Impact

Creative Commerce

  • “Your 2nd Favorite Beer” (Matilda Bay, Howatson+Company): Bronze > Brand Strategy

Innovation

  • “Voice 2 Diabetes” (KVI Brand Fund Inc., Klick Health): Grand Prix > Early-Stage Technology

GOOD

Glass: The Lion for Change

  • “Transition Body Lotion” (Unilever, Ogilvy): Grand Prix
  • “Project Farm Equal” (Lay’s, Leo Burnett): Silver

Sustainable Development Goals

  • “Kiki, Virtual Human Interpreter” (NHK Enterprises & NHK Global Media Services, Media.Monks): Bronze > Good Health and Well-being
  • “Dabba Savings Account” (Esaf Small Finance Bank, McCann): Bronze > Gender Equality
  • “Drops of Joy” (Lay’s, Leo Burnett): Bronze > Responsible Consumption and Production

HEALTH

Health & Wellness

  • “Fit My Feet” (Buckaroo Footwear, McCann): Gold > OTC Products
  • “Paper Organs” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Gold > Fundraising & Advocacy
  • “The Impossible Choice” (St. Jude India Childcare Centres, Ogilvy): Bronze > Fundraising & Advocacy
  • “Fitchix” (Honest Eggs Co., VML): Bronze > Animal Health
  • “Fit My Feet” (Buckaroo Footwear, McCann): Bronze > OTC Products

Pharma

  • “Voice 2 Diabetes” (KVI Brand Fund Inc., Klick Health): Gold > Innovative Use of Technology: Patient or Healthcare Professional

STRATEGY

Creative Effectiveness

  • “Oreo #BringBack2011” (Oreo, Leo Burnett): Silver > Single Market
  • “The Last Performance” (Partners Life, Special New Zealand): Bronze > Collaboration
  • “Fitchix” (Honest Eggs Co., VML): Bronze > Challenger Brand

Creative Strategy

  • “Let Her Grow” (Dove, Edelman): Silver > Consumer Goods
  • “Fitchix” (Honest Eggs Co., VML): Silver > Challenger Brand Strategy
  • “Fitchix” (Honest Eggs Co., VML): Bronze > Market Disruption
  • “Vi Human Network Testing Network” (Vodafone India, Ogilvy): Bronze > Market Disruption

Cannes Lions has also announced the 2024 Young Lions winners, where young professionals have the opportunity to showcase their talent and achievements. The APAC winners are as follows:

  • “Who is the successful man?” (Gold, Media)
    • Jiayu Cao, Business Development Manager, Havas Creative China, Mainland China
    • Linghui Dai, Senior Copywriter, Havas Creative China, Mainland China
  • #SpreadSpoiledGuys (Silver, Media)
    • Seri Morikawa, Copywriter, Hakuhodo Inc, Japan
    • Hinako Kawai, Designer, Hakuhodo Inc, Japan
  • #Sidekick: New Face of Success (Bronze, Media)
    • Sujin Lim, Art Director, Cheil Worldwide, South Korea
    • Tae-yul Ko, Art Director, Cheil Worldwide, South Korea
  • I Do Give A F*** (Gold, Marketers)
    • Praptee Sharma, Manager – Product Marketing, Jio Platforms Limited, India
    • Roshni Govind Iyengar, Manager – Strategic Initiatives, Jio Platforms Limited, India
  • Lunch (Tax) Break (Gold, PR)
    • Ginola Tan, Copywriter, GOVT Singapore, Singapore
    • Tan Yuan Ling, Art Director, GOVT Singapore, Singapore

Singapore – Global multinational computer technology company Oracle has announced that it is exiting the advertising business by the fourth quarter of this year, as announced by the company during its latest earnings announcement.

According to Safra Catz, CEO at Oracle, its advertising business had declined to about US$300m in revenue in fiscal year 2024.

It is worth noting that Oracle aimed at building up its advertising business by acquiring multiple firms like Vitrue, Eloqua, BlueKai, DataLogix, and Moat to build out its advertising capabilities. However, a mixture of industry changes like halting third-party partners for ad targeting as well as lawsuits has resulted in Oracle slowly shutting down its advertising initiatives in recent years.

Nonetheless, Oracle notes in its latest earnings report that its cloud and data center business is seeing significant growth, with executives noting that fiscal year 2025 will see cloud infrastructure services to grow faster than the 50% they reported this year.

“We believe our momentum, our current momentum will continue as our pipeline is growing even faster than bookings and our win rates are going higher as well,” Catz stated.

Singapore – The APAC ad market will see growth by 8.5% this year to US$289b with traditional media owners (TMO) ad sales will grow by 0.8% to US$68b while digital pure players (DPP) ad revenues will expand by 11.1% to US$220b. This is according to the latest forecast from IPG Mediabrands’ resource arm MAGNA.

According to the report, television budgets are stabilising in 2024 and are expected to be up by 0.2% following 2023’s – 2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics. The UEFA Euro 2024 tournament and other sporting events typically have only a minor impact in APAC markets.

Meanwhile, digital advertising revenues are the driver of growth. Search remains the largest portion of digital advertising revenues and will represent US$103b in 2024. This is 47% of total digital advertising budgets. Search advertising in APAC is substantially driven by retail media platforms, especially in China where Alibaba, JD.com, Pinduoduo, and Meituan all drive search advertising revenues. Core search is also spiking around the world as traditional search platforms like Google and Baidu also see strong performance relative to recent results. 

In addition, social media advertising revenues also remain strong in 2024. While social media was already surging ahead in 2023 in APAC (+19% growth to reach US$65b), growth will again be robust in 2024 (+15% to reach US$74b). This means social media budgets will represent 34% of total digital advertising budgets. Both search and social media revenues are driven by mobile devices. Smartphones are not just the dominant way that most consumers access the internet; in many APAC markets they are the only way consumers access the internet. 

“Many consumers skipped the desktop hardware generation and conduct their digital lives solely on their smartphones. Furthermore, in China consumers don’t just do shopping and communication on smartphones, but also banking, insurance, and many work functions. Because of this, 76% of total digital advertising revenues in APAC are on mobile devices,” the report noted.

The digital strength driving APAC advertising revenues will translate to continued share gains for digital advertising revenues in APAC. Digital revenues will represent 81% of total budgets in 2028, up from 76% of total advertising revenues in 2024. In 2024, the strongest growth in APAC is expected to come from Sri Lanka (+12%), India (+11.8%), and Japan (+11.8%). This represents a significant jump in growth for Japan, following 2023’s +5.6% growth rate. Growth in many traditionally mature markets is rebounding in 2024. APAC as a region is still dominated by China, which represents approximately half of total ad revenues. When combined with Japan, Australia, India, and South Korea, those five large markets represent 87% of total APAC revenues. 

By 2028, the share of total revenues that are represented by linear advertising formats will have fallen to just 19%, representing about the same number of dollars (US$65b) as they do today (US$68b). Digital pure players, on the other hand, will represent 81% of total budgets and US$286b, significantly higher than their 2024 total (US$220b). The largest absolute increases in advertising revenues will come from search advertising (+US$28b) and social media (+US$27b) by 2028 compared to this year in 2024.

Leigh Terry, CEO at IPG Mediabrands APAC, said, “The advertising industry in APAC is poised for continued growth in 2024, with an 8.5% projected increase, reaching US$289b. This follows a 9.5% growth in 2023. Despite economic fluctuations, digital advertising remains the driving force, with search and social media leading the way. The digital dominance in APAC is expected to persist, with digital revenues forecast to account for 81% of total budgets by 2028, up from 76% in 2024.”

He added, “This shift underscores the growing importance of digital channels in reaching and engaging consumers in the region. Sri Lanka, India, and Japan are poised for significant growth in 2024, with mature markets in the region also showing signs of recovery, and contributing to the overall positive outlook for APAC.”

Meanwhile, Paul Waller, chief investment officer at MAGNA APAC, commented, “Despite economic uncertainties, the global and APAC advertising market continues to expand. With digital ad spend leading the charge and projected to reach unprecedented heights in the coming years. Now that inflation in commodity costs and consumer prices are under control, marketers are returning to previous levels of advertising budgets and taking advantage of the investment opportunities offered. With a heightened focus towards more targeted and data-driven marketing strategies.”

Singapore – Global marketing and communications group Stagwell has announced the additions of four independent agencies in the Asia Pacific region to its expanding global affiliate network.

These four new affiliate partnerships strengthen Stagwell’s reach in the fast-growing Asia Pacific region, adding additional full-service advertising and design, digital experience, and affiliate marketing capabilities to the network’s suite of client solutions.

Going into detail, the affiliates include Singapore-based design firm Agency, Bangladesh-based dynamic advertising agency Arena Media, Thailand-based digital marketing agency Lodestar Marketing, and China-based digital marketing agency R&D Online Marketing.

Through its global affiliate program, Stagwell aims to provide full-service capabilities worldwide, while ensuring clients receive best-in-class service and solutions tailored to their priority markets.

It is also worth noting that these affiliate additions within APAC come shortly after Stagwell’s affiliate partnerships with Leverate Group from Indonesia, and Octopus&Whale from the Philippines.

Talking about the affiliate partnerships, Lishan Soh, co-founder of Agency, said, “Joining the Stagwell Global Affiliate Network is a thrilling milestone for us. We are eager to collaborate within this family of dynamic companies by adding strategic design as a critical tool for creativity, to generate greater value for our clients and their customers alike.”

Mazharul Chowdhury, group managing director at Arena Media Bangladesh, also mentioned, “We are delighted to join Stagwell’s global network and we are poised to leverage our local expertise and contribute our unique insights to enhance data-driven, culturally-relevant marketing solutions that drive business growth worldwide.”

Jesper Kauth, managing partner at Lodestar Marketing, also added, “This is an extremely exciting partnership for us, giving Lodestar Marketing direct access to companies within Stagwell and vice versa to offer channel support and growth. We look forward to the opportunities to help drive additional revenue for clients within the group.”

Lastly, among the new affiliates, Tony Tang, managing partner at R&D Online Marketing Services, shared, “I am thrilled about our affiliate partnership with Stagwell. This collaboration allows us to leverage Stagwell’s extensive global network and innovative marketing solutions, extending our services within China and beyond. Together with Stagwell, we are committed to driving growth and success for our clients in the international arena.”

Meanwhile, Randy Duax, managing director, Asia-Pacific for Stagwell, commented, “We look forward to adding Agency, Arena Media, Lodestar Marketing and R&D Online Marketing Services’ proven track record and deep local expertise to our Global Affiliate Program. These four affiliates reinforce Stagwell’s commitment to elevating our clients’ businesses with agile, data-driven, and culturally relevant marketing solutions.”

Singapore – AI-powered adtech company Smartly has recently announced the appointment of Bertilla Teo as CEO for the Asia-Pacific (APAC) region.

Her appointment underscores Smartly’s goal of helping advertisers succeed in a complex digital ecosystem with increasing fragmentation of channels, changing privacy regulations, and the need for efficient budget allocation across diverse markets.

Bringing over 20 years of experience in advertising, Teo boasts a proven track record of success in APAC. Prior to this role, she served as CEO of Publicis Groupe, China, where she focused on client acquisition and implementing the “Power of One” model, gaining numerous accolades for her performance within the industry.

Speaking on her appointment, Teo said, “I’m thrilled to lead Smartly’s APAC growth journey at this pivotal time. The region presents a unique landscape with varying levels of tech adoption and active digital users in highly fragmented environments.”

“Smartly’s AI-powered solutions are perfectly positioned to empower brands to navigate these complexities and achieve brand performance and growth. Together with our partners, we will unlock the full potential of growth for our customers,” she added.
 
Meanwhile, Laura Desmond, CEO at Smartly, commented, “Over the past year Bertilla has played a key role in establishing Smartly as a formidable adtech company and partner in the region. Having a robust business in APAC truly distinguishes global adtech companies, and given our recent momentum, Bertilla is the right leader to take Smartly, our partners and our clients to the next level.”

Manila, Philippines – The Manila Times (TMT), in partnership with Cedara, the carbon intelligence platform, has launched a project to completely measure advertising carbon emissions. TMT will use Cedara, the provider of emissions mapping across the media supply chain, to measure and minimise its carbon footprint in accordance with industry standards. 

TMT intends to measure its digital media first, then move on to measure its print business and, in the long run, look into organisational emissions as a whole. 

Speaking about the partnership, Dante Ang II, chairman and chief executive officer of The Manila Times, said, “We are thrilled to partner with Cedara in our mission to lead the way as the first publisher in our geographic region to measure advertising carbon emissions. By harnessing Cedara’s expertise and leading technology, we are taking proactive steps towards environmental sustainability and reinforcing our commitment to corporate social responsibility.”

Meanwhile, Eric Shih, chief operating officer of Cedara, expressed, “We are delighted to collaborate with The Manila Times in their pioneering initiative to measure advertising carbon emissions. At Cedara, we are committed to partnering with media organisations that prioritise sustainability and environmental impact. Together with The Manila Times, we are proud to drive positive change in the APAC market and contribute to a greener, more sustainable future.”

Australia – Global adtech Quantcast has introduced a self-service platform (SSP) to make open internet advertising more accessible to independent agencies and advertisers. This project enables businesses of all sizes to reach new audiences by providing tools and data previously only available to large ad spenders. 

The new offering from Quantcast offers a remedy for the changing environment of digital marketing, as old cookie-based advertising techniques are being phased out due to privacy concerns. With the support of the new platform, independent agencies and advertisers may transition to cookieless advertising and maintain their competitiveness and efficacy in marketing campaigns. 

The key aspects of Quantcast’s new self-serve platform include AI-driven insights, which offers users access to AI and machine learning capabilities that enable high-performance advertising. The technology also provides simplified campaign management via an easy interface, making programmatic advertising accessible to everybody and facilitating campaign setup, management, and analysis. Additionally, the platform provides comprehensive cookieless solutions, which include new and proven measurement and targeting solutions that do not rely on third-party cookies. 

The open web is where most consumers spend their time, and while many small and midsize businesses are skilled at using social media marketing platforms to reach potential customers, this launch offers the same access to it. 

Speaking about the launch, Konrad Feldman, CEO of Quantcast, said, “Today’s legacy DSPs are too complex, too time-consuming, and too dependent on third- party cookies. Our goal is to empower businesses of all sizes to effectively reach their audiences, bringing the simplicity and efficiency of the walled gardens to the expansive and diverse open internet. There is a huge opportunity for marketers to improve their advertising performance and drive meaningful results.” 

Meanwhile, Clare Rogers, business director at This is Flow, stated, “Thanks to Quantcast, we’ve been able to efficiently target our key audience segments, resulting in higher engagement and conversion rates. Their innovative approach to advertising without third-party cookies has given us a competitive edge. We’re extremely satisfied with the performance and results, and so are our clients.”

California, USA – Global financial services company PayPal has announced a new roster of new leadership appointment following the company’s goal of creating an advertising platform as well as strengthening the company’s consumer value proposition. The new leadership appointments include Mark Grether as SVP and general manager at PayPal Ads and John Anderson has joined as SVP and general manager fo consumer group.

Both Grether and Anderson will report to Diego Scotti, EVP and general manager fo consumer group and global marketing & communications at PayPal.

Grether has been a leader in the advertising industry for more than 20 years. He joins PayPal from Uber, where he was recently the vice president and general manager of Uber Advertising. Prior to Uber, he led the product strategy for Amazon’s advertising business, and he served as CEO of Sizmek, one of the largest independent advertising platforms globally, which was sold to Amazon in 2019. He was also the co-founder and global COO of WPP’s Xaxis, which became a leading programmatic media company.

“Commerce and advertising are deeply connected, and we believe that the advertising platform we are building at PayPal will become a must-use marketing channel for merchants big and small. I’m thrilled to have Mark join our team and lead this important work,” Scotti said.

Meanwhile, Anderson has spent over 20 years at the intersection of technology platforms and payments. He will be accountable for PayPal’s consumer business, including product strategy for PayPal and Venmo globally. Anderson joins PayPal from Plaid, where he was head of product and payments. Prior to Plaid, he spent a decade at Meta in numerous product and leadership roles, including head of product for Oculus, head of Facebook Japan, and head of product and operations teams for payments, commerce, and risk.

“John brings strong experience in developing groundbreaking, personalized consumer experiences to PayPal, which will drive relevance of our brands, fuel our innovation pipeline, and give more reasons for consumers and merchants to choose PayPal,” Scotti said.

The advertising business, which will include PayPal’s advanced offers platform, will use customer insights to build a dynamic, truly personalised platform that will drive better advertising spend performance for merchants while delighting consumers with compelling offers.

Bangkok, Thailand – Advertising investments by marketers in Thailand rose 4% in January to April 2024, compared to the same period a year ago–with 8 out of 10 marketers saying that the increase is due to social media spend, according to the latest data from Nielsen.

This increase of more than 1,255 million baht, period-on-period, echoes a predicted rise in ad budgets, which shows that 82% of the region’s marketers expect bigger ad budgets in 2024 – a significant jump from 56% in 2023.

While a significant decrease in print spend (-33%) and radio (-2) hindered growth numbers for the Thai advertising market, it was buoyed by large gains in cinema advertising (up 35%), online advertising (up 8%) and linear TV, (up 1%), delivering an overall increase of 4%.

Moreover, while digital channels are expected to occupy almost two-thirds of paid marketing spend in APAC this year, the report also showed that much of that spend may be ‘wasted’, with the average ‘off target’ rate for digital ads in Thailand coming in at 44% – much higher than the APAC average of 33%.

Runchita Srivoravilai, vertical lead for agencies and advertisers at Nielsen Thailand, said, “As Thailand’s ad landscape grows more complex by the day, brands, agencies, and media owners need cutting-edge, high-quality commercial intelligence to stand out from the competition and strategically advance their brands and media. Nothing else comes close to Nielsen Ad Intel here.”

Meanwhile, Arnaud Frade, president of commercial for Asia at Nielsen, commented, “These numbers highlight the necessity for marketers to be more strategic in their ad spend, leveraging top-quality data to gain a competitive edge and maximise their ROI. As budgets get tighter, and there’s growing pressure on being seen and heard, marketers in Asia are doubling-down on targeting the right audiences. Multi-screen viewing is already the norm – and streaming channels are only going to grow. The key is leveraging this, which means effective cross-media measurement, which Nielsen is actively working to deliver in key markets across the region.”