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Tag: adtech

NBCUniversal unveils partnership with in-game advertising Anzu
NBCUniversal unveils partnership with in-game advertising Anzu
Posted on March 1, 2022
by Teddy Cambosa
This partnership will further enrich NBCUniversal’s capabilities in growing entertainment areas like gaming and esports. 
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Privacy-first solutions not a priority for half of media planners in AU
Privacy-first solutions not a priority for half of media planners in AU
Posted on February 7, 2022
by Teddy Cambosa
Blis notes in its new data that media planners in Australia remain skeptical and uncertain about implementation of privacy-first solutions.
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Quantcast-Academy-new-offerings
Adtech Quantcast expands offering on its educational program for digital marketers
Posted on February 1, 2022
by Kathleen Murata
Quantcast Academy has launched additional modules regarding data privacy, identity, and the deprecation of third-party cookies.
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Yogesh-Sehgal-Index-Exchange
Index Exchange to expand in SG, appoints Yogesh Sehgal as APAC platform partnerships director
Posted on January 21, 2022
by Teddy Cambosa
Yogesh Sehgal will be Index Exchange's first employee in Singapore, and he comes from Magnite.
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Carousell Group’s ad arm launches adtech for recommerce
Carousell Group’s ad arm launches adtech for recommerce
Posted on January 17, 2022
by MARKETECH APAC
The platform will deploy DSP adtech and will be powered by the buying, selling, and search data signals generated from Carousell Media Group's wide monthly user count.
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What’s NEXT: Moving beyond static ads by leveraging programmatic creative management platforms
What’s NEXT: Moving beyond static ads by leveraging programmatic creative management platforms
Posted on December 22, 2021
by MARKETECH APAC
One of the hindrances in delivering excellent digital creatives is the lack of collaboration between creatives and media – stemming from not having creative technology in place.
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Microsoft-Xandr-Acquisition
Microsoft to acquire AT&T’s Xandr
Posted on December 22, 2021
by Teddy Cambosa
The acquisition of Xandr by Microsoft is built into the company's long-term partnerships to improve advertising.
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Pancast-Indonesia-Office-SEA-Miranti-Herwinda
Online video adtech startup Pancast marks SEA presence with first office in Indonesia
Posted on December 16, 2021
by Teddy Cambosa
Pancast has also appointed Miranti Herwinda (pictured) as its country manager for Indonesia as part of its Southeast Asia expansion.
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Criteo-IPONWEB-Acquisition
Criteo to acquire adtech IPONWEB
Posted on December 10, 2021
by Teddy Cambosa
The acquisition of IPONWEB by Criteo means strengthening its commercial offering by enterprise solutions to marketers and media agencies.
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The Spec Sheet
Ex-Special Group Sharon Gray, Jesse McLallen launch new adtech platform The Spec Sheet
Posted on December 1, 2021
by Kathleen Murata
The Spec Sheet is a new tech platform with a centralized online hub for managing and sharing real-time ad specs.
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