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Tag: adtech

Why MarTech is still a black box in 2021
Why MarTech is still a black box in 2021
Posted on August 3, 2021
by MARKETECH APAC
It's not enough to be able to say that your company is using a MarTech stack, but also important that the tech integrates well into a business' holistic strategy plan.
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Criteo-Retail-Media-Managing-Director-APAC
Criteo’s Retail Media APAC expansion marked with new MD appointment
Posted on July 27, 2021
by Teddy Cambosa
Taro Fujinaka is appointed as the new managing director for retail media in APAC at Criteo.
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Httpool-Ogury
Mobile adtech Ogury ties up Httpool as ad sales partner in Malaysia
Posted on July 23, 2021
by MARKETECH APAC
Httpool will be helping Ogury deliver effective and sustainable digital advertising anchored in consumer privacy protection.
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Silverpush-Chief-Operating-Officer-Kartik-Mehta
Adtech Silverpush names new COO
Posted on July 23, 2021
by Teddy Cambosa
Mehta was previously Silverpush's CRO before being appointed as the new Chief Operting Officer.
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Microsoft taps Xandr anew as partner for media space monetization
Microsoft taps Xandr anew as partner for media space monetization
Posted on July 15, 2021
by MARKETECH APAC
Through its adtech platforms, Xandr will be helping Microsoft in the supply- and demand-side of its media inventory.
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Quantcast-Adtech-Chief-Privacy-Officer
Global adtech Quantcast reinforces privacy stance with new chief privacy officer
Posted on July 8, 2021
by Teddy Cambosa
Min-Jae Lee, who worked with The Trade Desk and Adobe before, has been appointed by Quantcast as the new chief privacy officer.
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mini x cartelux
MINI ANZ extends platform agreement with adtech Cartelux
Posted on June 23, 2021
by Kathleen Murata
ANZ's automotive brand MINI has appointed anew adtech Cartelux to be its retail advertising technology partner.
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Vpon-Hivestack-Partnership-Hong-Kong-Taiwan-DOOH
Big data Vpon, adtech Hivestack to advance data-driven DOOH targeting in HK, Taiwan
Posted on June 10, 2021
by Teddy Cambosa
The partnership combines Vpon's data capabilities and Hivestack's programmatic advertising experience.
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WhatsApp Image 2021-06-07 at 10.18
MARKETECH APAC opens conversation on the new internet: Advertising in a privacy-first and cookieless world
Posted on June 9, 2021
by Teddy Cambosa
The webinar, done in partnership with Adzymic, puts the topic of a cookie-less strategy at the center of the topic to ascertain a private-centric ad experience.
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Criteor-Global-Brand-Revamp-Adtech
Adtech Criteo’s latest brand revamp a nod to the ‘future’ of the open internet
Posted on June 4, 2021
by Teddy Cambosa
The latest brand revamp by Criteo speaks to the company's support of a fair and open Internet for both users and advertisers.
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