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Tag: adtech

Cannes Lions
Industry leaders announce alliance in Cannes to mitigate bias in adtech
Posted on June 21, 2022
by MARKETECH APAC
Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB and the Ad Council.
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Ericsson’s adtech Emodo announces partnership with CKDelta
Ericsson’s adtech Emodo announces partnership with CKDelta
Posted on June 1, 2022
by Teddy Cambosa
The alliance between Emodo and CKDelta further expands on the companies’ established international partnership, which debuted in the UK in 2020.
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kristin
Cartelux appoints Kristin Harder as new global head of strategy and partnerships
Posted on May 5, 2022
by MARKETECH APAC
Australia – Australian ad tech company Cartelux has appointed former Audi Global head of media manager Kristin Harder as global head of strategy and partnerships. The new role will see Harder steer the strategic direction of the company, launch marketing initiatives, and grow the business’ global partnership...
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Moloco
Machine learning company Moloco introduces updates on its cloud-based programmatic ad platform 
Posted on April 14, 2022
by MARKETECH APAC
The Moloco Cloud DSP latest updates will focus on improving  performance through intelligent budget allocation, automating workflows through smart campaign user interface, user experience (UI/UX), and ad creation. 
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The Trade Desk launches first Indian market engineering hub in Bengaluru
The Trade Desk launches first Indian market engineering hub in Bengaluru
Posted on April 13, 2022
by Teddy Cambosa
The Trade Desk has announced the launch of its first market engineering hub in India, located at the city of Bengaluru.
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Kira LeBlanc appointed as new global CMO at Hivestack
Kira LeBlanc appointed as new global CMO at Hivestack
Posted on March 31, 2022
by Teddy Cambosa
Kira LeBlanc will lead and scale the global marketing team that includes digital marketing and product marketing for Hivestack.
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HUAWEI Ads to allow brands to generate 400 variations with only three ad originals 
HUAWEI Ads to allow brands to generate 400 variations with only three ad originals 
Posted on March 15, 2022
by MARKETECH APAC
The enhanced Universal App Campaigns (UAC) mode allows advertisers to upload three ad creatives to enable the system to automatically generate more than 400 variations.
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Lotame strengthens global leadership team with key promotions
Lotame strengthens global leadership team with key promotions
Posted on March 10, 2022
by Teddy Cambosa
The slew of global promotions at Lotame are part of the company's objective to bolster its offering to various platforms, including CTV.
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SK-based Dable names Jan Cheng as head of business dev’t for HK 
SK-based Dable names Jan Cheng as head of business dev’t for HK
Posted on March 8, 2022
by MARKETECH APAC
Native advertising platform Dable is accelerating its business in Greater China.
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NBCUniversal unveils partnership with in-game advertising Anzu
NBCUniversal unveils partnership with in-game advertising Anzu
Posted on March 1, 2022
by Teddy Cambosa
This partnership will further enrich NBCUniversal’s capabilities in growing entertainment areas like gaming and esports. 
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