Tag: adtech
AWS positions RTB Fabric as addressing both issues, offering a managed private network aimed at simplifying partner connectivity and offering more predictable cost structures.
Singapore — The Trade Desk has expanded its advertising technology platform to enable brands and agencies to purchase onsite retail media inventory programmatically for the first time. The new capability comes through an integration with Koddi’s commerce media platform, with Gopuff announced as...
Timmy Bankole has launched CultureSync Media, a marketing agency that aims to champion innovation, creativity, and authentic storytelling to elevate brands in Asia’s competitive market.
Australia – Nielsen has partnered exclusively with sell-side advertising technology company PubMatic to introduce its audience segments to advertisers and agencies in Australia and New Zealand for the first time. Under the partnership, more than 10,000 Nielsen audience segments will now be available...
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two dominant approaches: contextual targeting, which aligns ads with the content being consumed, and behavioural targeting, which relies...
The complaint, filed September 8, 2025 in the US District Court for the Southern District of New York, asks for both damages and injunctive relief to restore competition.
At the same time, local players and global partners are shaping a more competitive ecosystem, while new regulations—such as the digital services tax—signal efforts to create a fairer, more accountable industry. Together, these shifts are positioning the Philippines as one of Southeast Asia’s most dynamic...
PubMatic alleges that Google’s dominance resulted in higher advertising costs, reduced diversity of content, and less transparency in the ecosystem.
Beyond simply avoiding harmful or inappropriate content, true protection lies in understanding context—because the environment in which an ad appears can be just as important as the message itself.
Philippines – As the Philippines rapidly accelerates its digital transformation, the advertising industry is undergoing a significant shift. With increasing pressure to deliver data-driven, measurable, and privacy-first campaigns, marketers are turning to cutting-edge adtech to stay competitive. In this...
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