Tag: adtech
The solution, which was officially launched in September, allows for cookieless activation with a single click.
The new brand refresh of Index Exchange signals growing collectively with the industry, with a mission of accelerating the ad technology evolution towards total market efficiency
The study also found that almost 60% of publishers anticipate a reduction in the workforce brought by revenue loss.
Powered by Bench Connect, the platform enables advertisers to scale their campaigns across multiple platforms while gaining transparency of all digital media channels.
Rajesh brings in 20 years of media and advertising technology experience in Asia-Pacific at The Trade Desk, with previous experience from Google and Fox Network Group.
Through the expansion, the technology behind the Adzymic creative management platform will now be available to LATAM advertisers.
According to the ACCC report, the lack of competition in the local market makes Google a sole player that harms publishers and advertisers in the adtech sector.
The new appointments will aid IAS to bolster and accelerate the company's growth in the ANZ region.
To mark their APAC expansion, TripleLift has appointed Henry Shelley as their latest managing director.
New data from OpenX and ExchangeWire unveils strengthened programmatic endeavors across businesses in JAPAC, despite rough times brought by the pandemic.
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